BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Shop Your City - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Shop Your City
X-ORIGINAL-URL:https://shopyourcity.cityofnewyork.us
X-WR-CALDESC:Events for Shop Your City
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230505T080000
DTEND;TZID=America/New_York:20230505T100000
DTSTAMP:20260421T045519
CREATED:20230429T005705Z
LAST-MODIFIED:20230501T200729Z
UID:1520-1683273600-1683280800@shopyourcity.cityofnewyork.us
SUMMARY:Creating Content Your Customers Value
DESCRIPTION:Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful\, relevant\, and engaging. \nThis course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course\, you will be able to: \n\nUnderstand the role of non-promotional content in a marketing strategy\nApply a framework for developing and assessing your own marketing content\nDefine the language your customers use to describe their needs and desires\nIdentify ideas for marketing content that will work for your business\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the first module\, “Developing a Marketing Strategy\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-content-your-customers-value-webinar-bronx-5-5-2023/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230505T110000
DTEND;TZID=America/New_York:20230505T120000
DTSTAMP:20260421T045519
CREATED:20230429T010003Z
LAST-MODIFIED:20230501T200836Z
UID:1519-1683284400-1683288000@shopyourcity.cityofnewyork.us
SUMMARY:Financing for Your Small Business
DESCRIPTION:Hosted by a NYC Business Solutions Finance Account Manager\, we will walk you through: \n\nAvailable small business financing products\nViable small business lenders\nPreparing for your financing application\nFAQs for post-pandemic financing
URL:https://shopyourcity.cityofnewyork.us/event/financing-for-your-small-business-lower-manhattan-5-5-23/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-10.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
END:VCALENDAR