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DTSTART;TZID=America/New_York:20230531T090000
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DTSTAMP:20260502T071708
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UID:1553-1685523600-1685530800@shopyourcity.cityofnewyork.us
SUMMARY:Developing a Marketing Strategy
DESCRIPTION:Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. \nThe goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. \nDuring this course\, you will: \n\nDefine the “why” behind why you are in business\nMap out your customer using a customer persona\nDevelop your unique value proposition (UVP)\nWrite and deliver an elevator pitch\nUnderstand the value and role of digital marketing in a business strategy\n\nThis course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module\, “Creating Content Your Customers Value.”
URL:https://shopyourcity.cityofnewyork.us/event/developing-a-marketing-strategy-2/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
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UID:1641-1685530800-1685534400@shopyourcity.cityofnewyork.us
SUMMARY:Things Your Business Should Know Before Renting a Commercial Space
DESCRIPTION:NYC Small Business Services’s Commercial Lease Assistance Program at Brooklyn Legal Services Corp. A (“Brooklyn A”) will offer a training for small business owners on the basics of commercial real estate rentals in New York City. It will focus on subjects where business owners may make mistakes or fail to see the importance of certain commercial real estate concepts\, including: \n\nWhat to include in a Letter of Intent (LOI)\nUnderstanding Commencement Date vs. Rent Commencement Date\nPersonal Guarantees and Good Guy Guarantees\nReal Estate Base Tax Years
URL:https://shopyourcity.cityofnewyork.us/event/things-your-business-should-know-before-renting-a-commercial-space/
LOCATION:Webinar
CATEGORIES:Brooklyn,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/SBM-2023-eventbrite.jpg
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