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X-ORIGINAL-URL:https://shopyourcity.cityofnewyork.us
X-WR-CALDESC:Events for Shop Your City
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DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230501T160000
DTEND;TZID=UTC:20230501T180000
DTSTAMP:20260416T111210
CREATED:20230426T213756Z
LAST-MODIFIED:20230428T135030Z
UID:1487-1682956800-1682964000@shopyourcity.cityofnewyork.us
SUMMARY:First Steps to Starting a Business Webinar
DESCRIPTION:Opening a business in New York City can be intimidating at the start. Many entrepreneurs ask: where do I begin? \nThe goal of this course is to help you understand what it means to be a successful entrepreneur in New York City. \nDuring the course\, you will: \n\nLearn about the core competencies of successful entrepreneurs\nAssess yourself for these competencies\, and create a self-improvement plan\nLearn about the motivations and resources required to launch a successful business\nDefine your expectations for your small business\, and create an action plan to validate them\n\nThis course is the first module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. \nIt is followed by the second module\, “Creating a Business Idea that Works.”
URL:https://shopyourcity.cityofnewyork.us/event/first-step-to-starting-a-business-webinar-2/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-4.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230502T160000
DTEND;TZID=UTC:20230502T180000
DTSTAMP:20260416T111210
CREATED:20230426T214417Z
LAST-MODIFIED:20230426T214418Z
UID:1488-1683043200-1683050400@shopyourcity.cityofnewyork.us
SUMMARY:Creating a Business Idea That Works
DESCRIPTION:Many people have a business idea and passion for it. But few understand or have the research to prove the idea will work. \nThe goal of this course is to provide you with the tools to analyze your customers\, industry\, and competitors. You will leave the course with an action plan that can determine if your idea is the right market opportunity. \nDuring this course\, you will: \n\nDetermine the market problem your business will solve\nDevelop a framework and research plan to better understand your target customer\, industry\, and competitors\nDevelop a unique value proposition (UVP) statement\nDraft your business concept statement\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. \nIf you are a pre-startup\, we recommend you complete the first course in this series\, “First Step to Starting a Business\,” before taking this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-a-business-idea-that-works-2/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-10.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230502T190500
DTEND;TZID=UTC:20230502T220500
DTSTAMP:20260416T111210
CREATED:20230425T172048Z
LAST-MODIFIED:20230426T165601Z
UID:1451-1683054300-1683065100@shopyourcity.cityofnewyork.us
SUMMARY:Small Business Month Kickoff Celebration at Yankee Stadium
DESCRIPTION:The New York Yankees are helping kick off Small Business Month during their game on May 2 against the Cleveland Guardians. \nGet your tickets and join us to cheer on the Yankees and NYC’s local small businesses\, and learn how the NYC Department of Small Business Services can help small businesses\, job seekers\, and neighborhoods across the five boroughs.
URL:https://shopyourcity.cityofnewyork.us/event/small-business-month-kickoff-celebration-at-yankee-stadium/
LOCATION:Yankee Stadium\, One East 161st Street\, Gate 6\, Bronx\, NY\, 10451\, United States
CATEGORIES:Bronx,National Small Business Week,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/SBM-2023-eventbrite.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230503T110000
DTEND;TZID=UTC:20230503T130000
DTSTAMP:20260416T111210
CREATED:20230428T200233Z
LAST-MODIFIED:20230501T160156Z
UID:1515-1683111600-1683118800@shopyourcity.cityofnewyork.us
SUMMARY:Desarrollar Sus Operaciones de Negocios
DESCRIPTION:DESARROLLAR SUS OPERACIONES DE NEGOCIOS \nMuchas empresas fracasan no debido a una mala idea de negocios\, sino porque no había un sistema que estandarice\, midiera y mejorara sus operaciones. \nEl objetivo de este curso es ayudarlo a traducir su concepto de negocio en una operación eficiente que mejore y aumente sus resultados en forma continua. \nDurante este curso\, Usted \n\nAprenderás sobre el valor y los componentes de un plan operativo de negocios\nVa a trazar los procesos\, recursos y socios de su empresa utilizando un lienzo de modelo de negocio\nIdentificará sus procesos críticos y procesos alternativos para ellos\nDefinará los indicadores clave de rendimiento (KPI) y los objetivos de KPI para su negocio\n\nEste curso es el tercer módulo de la serie de cinco cursos Introducción a la iniciativa empresarial del Departamento de Servicios para Pequeñas Empresas de Nueva York (SBS). Si es un pre-inicio\, le recomendamos que complete el primer y el segundo módulo de esta serie\, “Primer paso para iniciar un negocio” y “Creación de una idea de negocio que funcione”\, antes de tomar este curso.
URL:https://shopyourcity.cityofnewyork.us/event/desarrollar-sus-operaciones-de-negocios-webinar-bronx-5-3-2023/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230505T120000
DTEND;TZID=UTC:20230505T140000
DTSTAMP:20260416T111210
CREATED:20230428T205705Z
LAST-MODIFIED:20230501T160729Z
UID:1520-1683288000-1683295200@shopyourcity.cityofnewyork.us
SUMMARY:Creating Content Your Customers Value
DESCRIPTION:Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful\, relevant\, and engaging. \nThis course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course\, you will be able to: \n\nUnderstand the role of non-promotional content in a marketing strategy\nApply a framework for developing and assessing your own marketing content\nDefine the language your customers use to describe their needs and desires\nIdentify ideas for marketing content that will work for your business\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the first module\, “Developing a Marketing Strategy\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-content-your-customers-value-webinar-bronx-5-5-2023/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230510T110000
DTEND;TZID=UTC:20230510T130000
DTSTAMP:20260416T111210
CREATED:20230428T213722Z
LAST-MODIFIED:20230501T161638Z
UID:1525-1683716400-1683723600@shopyourcity.cityofnewyork.us
SUMMARY:Finanzas Empresariales 1: Como Comenzar
DESCRIPTION:La administración financiera puede ser la parte más intimidante de dirigir un negocio. El objetivo de este curso es revelar que no tiene que ser intimidante. \nDestinado a emprendedores que no están familiarizados con la gestión financiera empresarial\, Finanzas Empresariales 1 presenta sus términos y conceptos clave en el lenguaje diario. \nDurante este curso\, usted: \n\nDesarrollará un entendimiento de los términos financieros básicos de la empresa\, tales como ganancias\, flujo de efectivo y margen bruto\nTrabajará con estados financieros básicos\, incluidos los estados de ingresos\, balances generales\, estados de flujos de efectivo\nDefinirá los gastos comerciales comunes en las etapas de inicio y operación.\nCalculará márgenes brutos\, puntos de equilibrio y objetivos de ganancias utilizando un negocio de estudio de caso\n\nEste curso es el cuarto módulo de la serie de cinco cursos Introducción a la iniciativa empresarial del Departamento de Servicios para Pequeñas Empresas de Nueva York (SBS). Si es un pre-inicio\, le recomendamos que complete los primeros tres módulos de esta serie: “Primer paso para iniciar un negocio”\, “Creación de una idea de negocio que funcione” y “Desarrollo de sus operaciones comerciales” – antes de tomar esto. curso.
URL:https://shopyourcity.cityofnewyork.us/event/finanzas-empresariales-1-como-comenzar/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230512T120000
DTEND;TZID=UTC:20230512T140000
DTSTAMP:20260416T111210
CREATED:20230501T162627Z
LAST-MODIFIED:20230501T162628Z
UID:1529-1683892800-1683900000@shopyourcity.cityofnewyork.us
SUMMARY:Building your Own Business Website
DESCRIPTION:In the past\, building a business website could be expensive and complicated. But today\, there are website builders that are affordable and easy-to-use for almost any entrepreneur. \nThis course will teach you how to create a professional business website with the latest tools. You will leave this course with a real business website and the information to build and launch it on your own. \nThis course requires a computer. If you cannot bring a computer to the course\, please note this when registering. \nThis course is the third module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the prior two modules\, “Developing a Marketing Strategy” and “Creating Content Your Customers Value\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/building-your-own-business-website/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-6.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230516T120000
DTEND;TZID=UTC:20230516T140000
DTSTAMP:20260416T111210
CREATED:20230501T164929Z
LAST-MODIFIED:20230501T164930Z
UID:1536-1684238400-1684245600@shopyourcity.cityofnewyork.us
SUMMARY:Business Finance 1: Getting Started
DESCRIPTION:Financial management can be the most intimidating part of running a business. The goal of this course is to reveal that it need not be. \nIntended for entrepreneurs unfamiliar with business financial management\, Business Finances 1 introduces its key terms and concepts in everyday language. \nDuring this course\, you will: \n\nDevelop an understanding of basic business financial terms\, such as profit\, cash flow\, and gross margin\nWork with basic financial statements\, including income statements\, balance sheets\, cash flow statements\nDefine the common business expenses at both the startup and operating stages\nCalculate gross margins\, breakeven points\, and profit goals using a case study business\n\nThis course is the fourth module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. If you are a pre-startup\, we recommend that you complete the first three modules in this series – “First Step to Starting a Business\,” “Creating a Business Idea that Works\,” and “Building Your Business Operations” – before taking this course.
URL:https://shopyourcity.cityofnewyork.us/event/business-finance-1-getting-started-2/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-10.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230517T110000
DTEND;TZID=UTC:20230517T130000
DTSTAMP:20260416T111210
CREATED:20230501T165559Z
LAST-MODIFIED:20230501T165705Z
UID:1538-1684321200-1684328400@shopyourcity.cityofnewyork.us
SUMMARY:Finanzas Empresariales 2: Planificar Para Ser Rentable
DESCRIPTION:Nota: este curso es el segundo de un par de cursos de SBS sobre finanzas empresariales. Por favor complete “Finanzas Empresariales 1: Como Comenzar” antes de asistir a este curso. \nTodos los empresarios están en el negocio para obtener ganancias\, pero solo algunos lo hacen. Un paso crítico para el éxito es crear el plan financiero que guiará su negocio hacia la rentabilidad. \nEl objetivo de este curso es proporcionarle la información y las herramientas para crear su propio plan de rentabilidad. Ya sea que esté planeando comenzar o crecer\, este curso le puede ayudar. \nDurante este curso\, usted: \n\nComenzará a desarrollar un presupuesto de inicio / crecimiento usando listas de verificación de gastos comerciales\nAplicará métodos basados en la investigación para proyectar sus precios y el número de ventas.\nTrabajará con un estado de ingresos y un gráfico proyectados para identificar puntos de equilibrio y rentabilidad\nUtilizará el cálculo del retorno de la inversión (ROI) para comparar las proyecciones financieras con los promedios de la industria
URL:https://shopyourcity.cityofnewyork.us/event/finanzas-empresariales-2-planificar-para-ser-rentable/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-4.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230523T120000
DTEND;TZID=UTC:20230523T140000
DTSTAMP:20260416T111210
CREATED:20230501T174727Z
LAST-MODIFIED:20230501T174728Z
UID:1540-1684843200-1684850400@shopyourcity.cityofnewyork.us
SUMMARY:Developing a Marketing Strategy
DESCRIPTION:Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. \nThe goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. \nDuring this course\, you will: \n\nDefine the “why” behind why you are in business\nMap out your customer using a customer persona\nDevelop your unique value proposition (UVP)\nWrite and deliver an elevator pitch\nUnderstand the value and role of digital marketing in a business strategy\n\nThis course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module\, “Creating Content Your Customers Value.”
URL:https://shopyourcity.cityofnewyork.us/event/developing-a-marketing-strategy/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230523T170000
DTEND;TZID=UTC:20230523T190000
DTSTAMP:20260416T111210
CREATED:20230508T145940Z
LAST-MODIFIED:20230508T145941Z
UID:1630-1684861200-1684868400@shopyourcity.cityofnewyork.us
SUMMARY:Fordham Community Care Day
DESCRIPTION:Join Fordham Road street vendors with the Street Vendor Project for a corridor clean-up day to show love to Fordham! Music & food provided by local small businesses. \n\nStart: Grand Concourse (over pass – SE side)\nEnd: Fordham Plaza
URL:https://shopyourcity.cityofnewyork.us/event/fordham-community-care-day/
LOCATION:Fordham Plaza\, One Fordham Plaza\, Bronx\, 10458
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/sbm-syc.jpg
ORGANIZER;CN="Street Vendor Project":MAILTO:jsalgado@urbanjustice.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230526T120000
DTEND;TZID=UTC:20230526T140000
DTSTAMP:20260416T111210
CREATED:20230501T183605Z
LAST-MODIFIED:20230501T183647Z
UID:1546-1685102400-1685109600@shopyourcity.cityofnewyork.us
SUMMARY:Search Engine Optimization (SEO)
DESCRIPTION:Did you know that 93% of people buying something online use a search engine like Google? And when people use search engines\, 92% of their clicks go to the first page that appears. \nWhat this means for business owners – optimizing your website for search engines is essential. \nThis course will teach you the latest tools and practices in search engine optimization (SEO). By the end of this course\, you will be able to: \n\nDefine the top 9 factors that search engines use to rank websites\nEvaluate real websites (including your own) for their strengths and weaknesses\nRaise your website’s ranking using keywords\, tags\, backlinks\, and more\n\nA computer is recommended\, but not required\, for this course. \nThis course is the fourth module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the prior module\, “Building a Business Website\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/search-engine-optimization-seo/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-5.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230530T140000
DTEND;TZID=UTC:20230530T160000
DTSTAMP:20260416T111210
CREATED:20230501T184913Z
LAST-MODIFIED:20230501T184914Z
UID:1551-1685455200-1685462400@shopyourcity.cityofnewyork.us
SUMMARY:Creating Content Your Customers Value
DESCRIPTION:Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful\, relevant\, and engaging. \nThis course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course\, you will be able to: \n\nUnderstand the role of non-promotional content in a marketing strategy\nApply a framework for developing and assessing your own marketing content\nDefine the language your customers use to describe their needs and desires\nIdentify ideas for marketing content that will work for your business\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the first module\, “Developing a Marketing Strategy\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-content-your-customers-value/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
END:VCALENDAR