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X-WR-CALDESC:Events for Shop Your City
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DTSTART;TZID=UTC:20230523T120000
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SUMMARY:Developing a Marketing Strategy
DESCRIPTION:Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. \nThe goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. \nDuring this course\, you will: \n\nDefine the “why” behind why you are in business\nMap out your customer using a customer persona\nDevelop your unique value proposition (UVP)\nWrite and deliver an elevator pitch\nUnderstand the value and role of digital marketing in a business strategy\n\nThis course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module\, “Creating Content Your Customers Value.”
URL:https://shopyourcity.cityofnewyork.us/event/developing-a-marketing-strategy/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
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DTSTART;TZID=UTC:20230523T170000
DTEND;TZID=UTC:20230523T190000
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LAST-MODIFIED:20230508T145941Z
UID:1630-1684861200-1684868400@shopyourcity.cityofnewyork.us
SUMMARY:Fordham Community Care Day
DESCRIPTION:Join Fordham Road street vendors with the Street Vendor Project for a corridor clean-up day to show love to Fordham! Music & food provided by local small businesses. \n\nStart: Grand Concourse (over pass – SE side)\nEnd: Fordham Plaza
URL:https://shopyourcity.cityofnewyork.us/event/fordham-community-care-day/
LOCATION:Fordham Plaza\, One Fordham Plaza\, Bronx\, 10458
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/sbm-syc.jpg
ORGANIZER;CN="Street Vendor Project":MAILTO:jsalgado@urbanjustice.org
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