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DTSTART;TZID=America/New_York:20220517T080000
DTEND;TZID=America/New_York:20220517T100000
DTSTAMP:20260430T225407
CREATED:20220429T015451Z
LAST-MODIFIED:20220429T015453Z
UID:1017-1652774400-1652781600@shopyourcity.cityofnewyork.us
SUMMARY:Search Engine Optimization (SEO) Webinar
DESCRIPTION:Did you know that 93% of people buying something online use a search engine like Google? And when people use search engines\, 92% of their clicks go to the first page that appears. \nFor business owners\, this means that optimizing your website for search engines is essential. \nThis course will teach you the latest tools and practices in search engine optimization (SEO). By the end of this course\, you will be able to: \n\nDefine the top 9 factors that search engines use to rank websites\nEvaluate real websites (including your own) for their strengths and weaknesses\nRaise your website’s ranking using keywords\, tags\, backlinks\, and more\n\nA computer is recommended\, but not required\, for this course. \nThis course is the fourth module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the prior module\, “Building a Business Website\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/search-engine-optimization-seo-webinar/
CATEGORIES:Bronx,NYC Department of Small Business Services
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220518T110000
DTEND;TZID=America/New_York:20220518T120000
DTSTAMP:20260430T225407
CREATED:20220429T014951Z
LAST-MODIFIED:20220429T014953Z
UID:1022-1652871600-1652875200@shopyourcity.cityofnewyork.us
SUMMARY:What is Credit and Why Do You Need It Webinar
DESCRIPTION:Credit is part of your financial power. It helps you to get the things you need now\, like a loan for a car or a credit card based on the promise to pay later. \nThe purpose of this workshop is to help you understand what credit is and how you use it to empower your financial journey. \nYou will learn: \n\nHow to define credit\nWhat is credit history\nThe different types of credit\nSteps to repair or strengthen your score\n\nFree 1-on-1 credit counseling appointments are available.
URL:https://shopyourcity.cityofnewyork.us/event/what-is-credit-and-why-do-you-need-it-webinar/
CATEGORIES:Bronx,NYC Department of Small Business Services
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220523T060000
DTEND;TZID=America/New_York:20220523T080000
DTSTAMP:20260430T225407
CREATED:20220429T014154Z
LAST-MODIFIED:20220429T014217Z
UID:1027-1653285600-1653292800@shopyourcity.cityofnewyork.us
SUMMARY:Business Finances 1: Getting Started Webinar
DESCRIPTION:Financial management can be the most intimidating part of running a business. This course – intended for entrepreneurs unfamiliar with business financial management – introduces key terms and concepts in everyday language. \nDuring this course\, you will: \n\nDevelop an understanding of basic business financial terms\, such as profit\, cash flow\, and gross margin\nWork with basic financial statements\, including income statements\, balance sheets\, and cash flow statements\nDefine the common business expenses at both the startup and operating stages\nCalculate gross margins\, breakeven points\, and profit goals using a case study business\n\nThis course is the fourth module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. \nIf you are a pre-startup\, we recommend that you complete the first three modules in this series – “First Step to Starting a Business\,” “Creating a Business Idea that Works\,” and “Building Your Business Operations” – before taking this course.
URL:https://shopyourcity.cityofnewyork.us/event/business-finance-1-getting-started-webinar-may23/
CATEGORIES:Bronx,NYC Department of Small Business Services
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220524T060000
DTEND;TZID=America/New_York:20220524T080000
DTSTAMP:20260430T225407
CREATED:20220429T012645Z
LAST-MODIFIED:20220429T012707Z
UID:1035-1653372000-1653379200@shopyourcity.cityofnewyork.us
SUMMARY:Business Finances 2: Planning for Profitability
DESCRIPTION:Every entrepreneur is in business to make profits\, but only some do. A critical step to success is creating the financial plan that will guide your business to profitability. \nThe goal of this course is to provide you the information and tools to create your own profitability plan. \nWhether you are planning to start or grow your business\, this course can help you: \n\nBegin developing a startup/growth budget using business expense checklists\nApply research-based methods to project your prices and number of sales\nWork with a projected income statement and graph to identify breakeven and profitability points\nUse the Return on Investment (ROI) calculation to compare financial projections against industry averages.\n\nNote: This course is the second in a pair of SBS courses on Business Finances. Please complete “Business Finances 1: Getting Started” before attending this course.
URL:https://shopyourcity.cityofnewyork.us/event/business-finances-2-planning-for-profitability/
CATEGORIES:Bronx,NYC Department of Small Business Services
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220524T140000
DTEND;TZID=America/New_York:20220524T150000
DTSTAMP:20260430T225407
CREATED:20220429T234612Z
LAST-MODIFIED:20220429T234614Z
UID:1135-1653400800-1653404400@shopyourcity.cityofnewyork.us
SUMMARY:Power of Capital Webinar
DESCRIPTION:All entrepreneurs need to inject cash into their businesses to either launch\, grow or keep the doors open. Most businesses phase challenges acquiring financial assistance from lenders because their businesses are not bankable. \nThe goal of this course is to help your business grow and become more bankable. Qualified businesses will have the opportunity to enter a 6-month mentorship program offered by Chase Bank. During the program\, you will have your own personal business advisor to assist you in scaling your business and set you up for future success. \nDuring this course\, you will learn: \n\nHow to think strategically about Cash Flow\nHow to evaluate when your business needs to borrow?\nHow to position your business as a good investment to lenders?\nWhat financial data is important to lenders?\nHow to become bankable\nHow and why your credit score is factor into the loan underwriting and your credit option\nSBA loan programs\nHow to begin building your own empire; and much more\n\nThis workshop is co-sponsored by Chase Bank.
URL:https://shopyourcity.cityofnewyork.us/event/power-of-capital-webinar/
CATEGORIES:Bronx,NYC Department of Small Business Services
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220525T060000
DTEND;TZID=America/New_York:20220525T083000
DTSTAMP:20260430T225407
CREATED:20220429T011530Z
LAST-MODIFIED:20220429T011531Z
UID:1043-1653458400-1653467400@shopyourcity.cityofnewyork.us
SUMMARY:Small Business Financing: How & Where to Get It
DESCRIPTION:Entrepreneurs know that financing is key to starting and growing a business\, but the array of options can be difficult to navigate. This course teaches you how to apply financiers’ method of evaluation – the 5 Cs of Business Credit – and explores the advantages and disadvantages of debt-based\, equity-based\, and crowdfunding financing. \nBy the end of the course\, you will be able to: \n\nDescribe the meaning and applications of the 5 C’s of small business lending\nSelf-assess your own 5 C’s\, identifying strengths and weaknesses\nDescribe how each type of financier operates\, and list the advantages and disadvantages of each\nRecognize the type(s) of financier that apply to your type of business
URL:https://shopyourcity.cityofnewyork.us/event/small-business-financing-how-where-to-get-it/
CATEGORIES:Bronx,NYC Department of Small Business Services
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220526T090000
DTEND;TZID=America/New_York:20220526T110000
DTSTAMP:20260430T225407
CREATED:20220429T011336Z
LAST-MODIFIED:20220429T011337Z
UID:1045-1653555600-1653562800@shopyourcity.cityofnewyork.us
SUMMARY:Signing a Commercial Lease: What You Need to Know
DESCRIPTION:Learn how to negotiate a fair commercial lease! \nBusiness owners know that securing the right commercial space is an important decision\, but many are not prepared to enter the lease negotiation process. By effectively negotiating a lease agreement before signing it\, small business owners can avoid costly mistakes in the future. \nThis course offers useful steps you can take to prepare for negotiating a commercial lease that serves your interests and minimizes risks. The course instructors are attorneys who have counseled both landlords and tenants on lease agreements and can share practical strategies for success. \nYou will learn about: \n\nHow to negotiate your lease term and build exit strategies into the lease\nHow to avoid signing “form” leases that favor the landlord\nWhat strategies you can use to limit personal liability\nWhat to look for in the permitted use provision
URL:https://shopyourcity.cityofnewyork.us/event/signing-a-commercial-lease-what-you-need-to-know/
CATEGORIES:Bronx,National Small Business Week,NYC Department of Small Business Services
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Commercial_lease_Ad-Facebook-v2.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230501T120000
DTEND;TZID=America/New_York:20230501T140000
DTSTAMP:20260430T225407
CREATED:20230427T013756Z
LAST-MODIFIED:20230428T175030Z
UID:1487-1682942400-1682949600@shopyourcity.cityofnewyork.us
SUMMARY:First Steps to Starting a Business Webinar
DESCRIPTION:Opening a business in New York City can be intimidating at the start. Many entrepreneurs ask: where do I begin? \nThe goal of this course is to help you understand what it means to be a successful entrepreneur in New York City. \nDuring the course\, you will: \n\nLearn about the core competencies of successful entrepreneurs\nAssess yourself for these competencies\, and create a self-improvement plan\nLearn about the motivations and resources required to launch a successful business\nDefine your expectations for your small business\, and create an action plan to validate them\n\nThis course is the first module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. \nIt is followed by the second module\, “Creating a Business Idea that Works.”
URL:https://shopyourcity.cityofnewyork.us/event/first-step-to-starting-a-business-webinar-2/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-4.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230502T120000
DTEND;TZID=America/New_York:20230502T140000
DTSTAMP:20260430T225407
CREATED:20230427T014417Z
LAST-MODIFIED:20230427T014418Z
UID:1488-1683028800-1683036000@shopyourcity.cityofnewyork.us
SUMMARY:Creating a Business Idea That Works
DESCRIPTION:Many people have a business idea and passion for it. But few understand or have the research to prove the idea will work. \nThe goal of this course is to provide you with the tools to analyze your customers\, industry\, and competitors. You will leave the course with an action plan that can determine if your idea is the right market opportunity. \nDuring this course\, you will: \n\nDetermine the market problem your business will solve\nDevelop a framework and research plan to better understand your target customer\, industry\, and competitors\nDevelop a unique value proposition (UVP) statement\nDraft your business concept statement\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. \nIf you are a pre-startup\, we recommend you complete the first course in this series\, “First Step to Starting a Business\,” before taking this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-a-business-idea-that-works-2/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-10.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230502T150500
DTEND;TZID=America/New_York:20230502T180500
DTSTAMP:20260430T225407
CREATED:20230425T212048Z
LAST-MODIFIED:20230426T205601Z
UID:1451-1683039900-1683050700@shopyourcity.cityofnewyork.us
SUMMARY:Small Business Month Kickoff Celebration at Yankee Stadium
DESCRIPTION:The New York Yankees are helping kick off Small Business Month during their game on May 2 against the Cleveland Guardians. \nGet your tickets and join us to cheer on the Yankees and NYC’s local small businesses\, and learn how the NYC Department of Small Business Services can help small businesses\, job seekers\, and neighborhoods across the five boroughs.
URL:https://shopyourcity.cityofnewyork.us/event/small-business-month-kickoff-celebration-at-yankee-stadium/
LOCATION:Yankee Stadium\, One East 161st Street\, Gate 6\, Bronx\, NY\, 10451\, United States
CATEGORIES:Bronx,National Small Business Week,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/SBM-2023-eventbrite.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230503T070000
DTEND;TZID=America/New_York:20230503T090000
DTSTAMP:20260430T225407
CREATED:20230429T000233Z
LAST-MODIFIED:20230501T200156Z
UID:1515-1683097200-1683104400@shopyourcity.cityofnewyork.us
SUMMARY:Desarrollar Sus Operaciones de Negocios
DESCRIPTION:DESARROLLAR SUS OPERACIONES DE NEGOCIOS \nMuchas empresas fracasan no debido a una mala idea de negocios\, sino porque no había un sistema que estandarice\, midiera y mejorara sus operaciones. \nEl objetivo de este curso es ayudarlo a traducir su concepto de negocio en una operación eficiente que mejore y aumente sus resultados en forma continua. \nDurante este curso\, Usted \n\nAprenderás sobre el valor y los componentes de un plan operativo de negocios\nVa a trazar los procesos\, recursos y socios de su empresa utilizando un lienzo de modelo de negocio\nIdentificará sus procesos críticos y procesos alternativos para ellos\nDefinará los indicadores clave de rendimiento (KPI) y los objetivos de KPI para su negocio\n\nEste curso es el tercer módulo de la serie de cinco cursos Introducción a la iniciativa empresarial del Departamento de Servicios para Pequeñas Empresas de Nueva York (SBS). Si es un pre-inicio\, le recomendamos que complete el primer y el segundo módulo de esta serie\, “Primer paso para iniciar un negocio” y “Creación de una idea de negocio que funcione”\, antes de tomar este curso.
URL:https://shopyourcity.cityofnewyork.us/event/desarrollar-sus-operaciones-de-negocios-webinar-bronx-5-3-2023/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230505T080000
DTEND;TZID=America/New_York:20230505T100000
DTSTAMP:20260430T225407
CREATED:20230429T005705Z
LAST-MODIFIED:20230501T200729Z
UID:1520-1683273600-1683280800@shopyourcity.cityofnewyork.us
SUMMARY:Creating Content Your Customers Value
DESCRIPTION:Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful\, relevant\, and engaging. \nThis course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course\, you will be able to: \n\nUnderstand the role of non-promotional content in a marketing strategy\nApply a framework for developing and assessing your own marketing content\nDefine the language your customers use to describe their needs and desires\nIdentify ideas for marketing content that will work for your business\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the first module\, “Developing a Marketing Strategy\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-content-your-customers-value-webinar-bronx-5-5-2023/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230510T070000
DTEND;TZID=America/New_York:20230510T090000
DTSTAMP:20260430T225407
CREATED:20230429T013722Z
LAST-MODIFIED:20230501T201638Z
UID:1525-1683702000-1683709200@shopyourcity.cityofnewyork.us
SUMMARY:Finanzas Empresariales 1: Como Comenzar
DESCRIPTION:La administración financiera puede ser la parte más intimidante de dirigir un negocio. El objetivo de este curso es revelar que no tiene que ser intimidante. \nDestinado a emprendedores que no están familiarizados con la gestión financiera empresarial\, Finanzas Empresariales 1 presenta sus términos y conceptos clave en el lenguaje diario. \nDurante este curso\, usted: \n\nDesarrollará un entendimiento de los términos financieros básicos de la empresa\, tales como ganancias\, flujo de efectivo y margen bruto\nTrabajará con estados financieros básicos\, incluidos los estados de ingresos\, balances generales\, estados de flujos de efectivo\nDefinirá los gastos comerciales comunes en las etapas de inicio y operación.\nCalculará márgenes brutos\, puntos de equilibrio y objetivos de ganancias utilizando un negocio de estudio de caso\n\nEste curso es el cuarto módulo de la serie de cinco cursos Introducción a la iniciativa empresarial del Departamento de Servicios para Pequeñas Empresas de Nueva York (SBS). Si es un pre-inicio\, le recomendamos que complete los primeros tres módulos de esta serie: “Primer paso para iniciar un negocio”\, “Creación de una idea de negocio que funcione” y “Desarrollo de sus operaciones comerciales” – antes de tomar esto. curso.
URL:https://shopyourcity.cityofnewyork.us/event/finanzas-empresariales-1-como-comenzar/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230512T080000
DTEND;TZID=America/New_York:20230512T100000
DTSTAMP:20260430T225407
CREATED:20230501T202627Z
LAST-MODIFIED:20230501T202628Z
UID:1529-1683878400-1683885600@shopyourcity.cityofnewyork.us
SUMMARY:Building your Own Business Website
DESCRIPTION:In the past\, building a business website could be expensive and complicated. But today\, there are website builders that are affordable and easy-to-use for almost any entrepreneur. \nThis course will teach you how to create a professional business website with the latest tools. You will leave this course with a real business website and the information to build and launch it on your own. \nThis course requires a computer. If you cannot bring a computer to the course\, please note this when registering. \nThis course is the third module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the prior two modules\, “Developing a Marketing Strategy” and “Creating Content Your Customers Value\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/building-your-own-business-website/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-6.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230516T080000
DTEND;TZID=America/New_York:20230516T100000
DTSTAMP:20260430T225407
CREATED:20230501T204929Z
LAST-MODIFIED:20230501T204930Z
UID:1536-1684224000-1684231200@shopyourcity.cityofnewyork.us
SUMMARY:Business Finance 1: Getting Started
DESCRIPTION:Financial management can be the most intimidating part of running a business. The goal of this course is to reveal that it need not be. \nIntended for entrepreneurs unfamiliar with business financial management\, Business Finances 1 introduces its key terms and concepts in everyday language. \nDuring this course\, you will: \n\nDevelop an understanding of basic business financial terms\, such as profit\, cash flow\, and gross margin\nWork with basic financial statements\, including income statements\, balance sheets\, cash flow statements\nDefine the common business expenses at both the startup and operating stages\nCalculate gross margins\, breakeven points\, and profit goals using a case study business\n\nThis course is the fourth module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. If you are a pre-startup\, we recommend that you complete the first three modules in this series – “First Step to Starting a Business\,” “Creating a Business Idea that Works\,” and “Building Your Business Operations” – before taking this course.
URL:https://shopyourcity.cityofnewyork.us/event/business-finance-1-getting-started-2/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-10.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230517T070000
DTEND;TZID=America/New_York:20230517T090000
DTSTAMP:20260430T225407
CREATED:20230501T205559Z
LAST-MODIFIED:20230501T205705Z
UID:1538-1684306800-1684314000@shopyourcity.cityofnewyork.us
SUMMARY:Finanzas Empresariales 2: Planificar Para Ser Rentable
DESCRIPTION:Nota: este curso es el segundo de un par de cursos de SBS sobre finanzas empresariales. Por favor complete “Finanzas Empresariales 1: Como Comenzar” antes de asistir a este curso. \nTodos los empresarios están en el negocio para obtener ganancias\, pero solo algunos lo hacen. Un paso crítico para el éxito es crear el plan financiero que guiará su negocio hacia la rentabilidad. \nEl objetivo de este curso es proporcionarle la información y las herramientas para crear su propio plan de rentabilidad. Ya sea que esté planeando comenzar o crecer\, este curso le puede ayudar. \nDurante este curso\, usted: \n\nComenzará a desarrollar un presupuesto de inicio / crecimiento usando listas de verificación de gastos comerciales\nAplicará métodos basados en la investigación para proyectar sus precios y el número de ventas.\nTrabajará con un estado de ingresos y un gráfico proyectados para identificar puntos de equilibrio y rentabilidad\nUtilizará el cálculo del retorno de la inversión (ROI) para comparar las proyecciones financieras con los promedios de la industria
URL:https://shopyourcity.cityofnewyork.us/event/finanzas-empresariales-2-planificar-para-ser-rentable/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-4.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230523T080000
DTEND;TZID=America/New_York:20230523T100000
DTSTAMP:20260430T225407
CREATED:20230501T214727Z
LAST-MODIFIED:20230501T214728Z
UID:1540-1684828800-1684836000@shopyourcity.cityofnewyork.us
SUMMARY:Developing a Marketing Strategy
DESCRIPTION:Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. \nThe goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. \nDuring this course\, you will: \n\nDefine the “why” behind why you are in business\nMap out your customer using a customer persona\nDevelop your unique value proposition (UVP)\nWrite and deliver an elevator pitch\nUnderstand the value and role of digital marketing in a business strategy\n\nThis course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module\, “Creating Content Your Customers Value.”
URL:https://shopyourcity.cityofnewyork.us/event/developing-a-marketing-strategy/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230523T130000
DTEND;TZID=America/New_York:20230523T150000
DTSTAMP:20260430T225407
CREATED:20230508T185940Z
LAST-MODIFIED:20230508T185941Z
UID:1630-1684846800-1684854000@shopyourcity.cityofnewyork.us
SUMMARY:Fordham Community Care Day
DESCRIPTION:Join Fordham Road street vendors with the Street Vendor Project for a corridor clean-up day to show love to Fordham! Music & food provided by local small businesses. \n\nStart: Grand Concourse (over pass – SE side)\nEnd: Fordham Plaza
URL:https://shopyourcity.cityofnewyork.us/event/fordham-community-care-day/
LOCATION:Fordham Plaza\, One Fordham Plaza\, Bronx\, 10458
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/sbm-syc.jpg
ORGANIZER;CN="Street Vendor Project":MAILTO:jsalgado@urbanjustice.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230526T080000
DTEND;TZID=America/New_York:20230526T100000
DTSTAMP:20260430T225407
CREATED:20230501T223605Z
LAST-MODIFIED:20230501T223647Z
UID:1546-1685088000-1685095200@shopyourcity.cityofnewyork.us
SUMMARY:Search Engine Optimization (SEO)
DESCRIPTION:Did you know that 93% of people buying something online use a search engine like Google? And when people use search engines\, 92% of their clicks go to the first page that appears. \nWhat this means for business owners – optimizing your website for search engines is essential. \nThis course will teach you the latest tools and practices in search engine optimization (SEO). By the end of this course\, you will be able to: \n\nDefine the top 9 factors that search engines use to rank websites\nEvaluate real websites (including your own) for their strengths and weaknesses\nRaise your website’s ranking using keywords\, tags\, backlinks\, and more\n\nA computer is recommended\, but not required\, for this course. \nThis course is the fourth module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the prior module\, “Building a Business Website\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/search-engine-optimization-seo/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-5.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230530T100000
DTEND;TZID=America/New_York:20230530T120000
DTSTAMP:20260430T225407
CREATED:20230501T224913Z
LAST-MODIFIED:20230501T224914Z
UID:1551-1685440800-1685448000@shopyourcity.cityofnewyork.us
SUMMARY:Creating Content Your Customers Value
DESCRIPTION:Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful\, relevant\, and engaging. \nThis course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course\, you will be able to: \n\nUnderstand the role of non-promotional content in a marketing strategy\nApply a framework for developing and assessing your own marketing content\nDefine the language your customers use to describe their needs and desires\nIdentify ideas for marketing content that will work for your business\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the first module\, “Developing a Marketing Strategy\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-content-your-customers-value/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240430T140000
DTEND;TZID=America/New_York:20240430T160000
DTSTAMP:20260430T225407
CREATED:20240419T224614Z
LAST-MODIFIED:20240419T224617Z
UID:2254-1714485600-1714492800@shopyourcity.cityofnewyork.us
SUMMARY:Wakefield Small Business Networking Social
DESCRIPTION:Our monthly Wakefield merchant meeting is where small business owners can come to meet one another\, network\, and build a strong community identity. \nMerchant Networking Socials highlight local resources\, strengthen communication channels to enhance community voice\, and provide interactive activities to connect merchants and enhance small business owner identity. \nFor more information\, please contact srvijayaku@montefiore.org or text 646.592.3086. RSVP is not required.
URL:https://shopyourcity.cityofnewyork.us/event/wakefield-small-business-networking-social/
LOCATION:Bronx Community Board 12\, 4101 White Plains Rd\, Bronx\, NY\, 10466\, United States
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/png:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/04/WAKEFIELD-SMALL-BUSINESS-1.png
ORGANIZER;CN="Mosholu Preservation Corporation":MAILTO:srvijayaku@montefiore.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240501T070000
DTEND;TZID=America/New_York:20240501T090000
DTSTAMP:20260430T225407
CREATED:20240424T014758Z
LAST-MODIFIED:20240425T235942Z
UID:2286-1714546800-1714554000@shopyourcity.cityofnewyork.us
SUMMARY:Creating a Business Idea that Works
DESCRIPTION:Many people have a business idea and passion for it. But few understand or have the research to prove the idea will work. \nThe goal of this course is to provide you with the tools to analyze your customers\, industry\, and competitors. You will leave the course with an action plan that can determine if your idea is the right market opportunity. \nDuring this course\, you will: \n\nDetermine the market problem your business will solve\nDevelop a framework and research plan to better understand your target customer\, industry\, and competitors\nDevelop a unique value proposition (UVP) statement\nDraft your business concept statement\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. \nIf you are a pre-startup\, we recommend you complete the first course in this series\, “First Step to Starting a Business\,” before taking this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-a-business-idea-that-works-webinar-bronx-5-1-2024/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-4.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240502T070000
DTEND;TZID=America/New_York:20240502T090000
DTSTAMP:20260430T225407
CREATED:20240426T011551Z
LAST-MODIFIED:20240426T011553Z
UID:2309-1714633200-1714640400@shopyourcity.cityofnewyork.us
SUMMARY:Finanzas Empresariales 2: Planificar Para Ser Rentable
DESCRIPTION:Todos los empresarios están en el negocio para obtener ganancias\, pero solo algunos lo hacen. Un paso crítico para el éxito es crear el plan financiero que guiará su negocio hacia la rentabilidad. \nEl objetivo de este curso es proporcionarle la información y las herramientas para crear su propio plan de rentabilidad. Ya sea que esté planeando comenzar o crecer\, este curso le puede ayudar. \nDurante este curso\, usted: \n\nComenzará a desarrollar un presupuesto de inicio / crecimiento usando listas de verificación de gastos comerciales\nAplicará métodos basados en la investigación para proyectar sus precios y el número de ventas.\nTrabajará con un estado de ingresos y un gráfico proyectados para identificar puntos de equilibrio y rentabilidad\nUtilizará el cálculo del retorno de la inversión (ROI) para comparar las proyecciones financieras con los promedios de la industria\n\nNota: este curso es el segundo de un par de cursos de SBS sobre finanzas empresariales. Por favor complete “Finanzas Empresariales 1: Como Comenzar” antes de asistir a este curso.
URL:https://shopyourcity.cityofnewyork.us/event/finanzas-empresariales-2-planificar-para-ser-rentable-2/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240508T070000
DTEND;TZID=America/New_York:20240508T090000
DTSTAMP:20260430T225407
CREATED:20240426T020304Z
LAST-MODIFIED:20240426T020307Z
UID:2306-1715151600-1715158800@shopyourcity.cityofnewyork.us
SUMMARY:Building Your Own Business Website
DESCRIPTION:In the past\, building a business website could be expensive and complicated. But today\, there are website builders that are affordable and easy-to-use for almost any entrepreneur. \nThis course will teach you how to create a professional business website with the latest tools. You will leave this course with a real business website and the information to build and launch it on your own. \nThis course requires a computer. If you cannot bring a computer to the course\, please note this when registering. \nThis course is the third module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the prior two modules\, “Developing a Marketing Strategy” and “Creating Content Your Customers Value\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/building-your-own-business-website-3/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-6.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240509T070000
DTEND;TZID=America/New_York:20240509T090000
DTSTAMP:20260430T225407
CREATED:20240429T190616Z
LAST-MODIFIED:20240429T190618Z
UID:2373-1715238000-1715245200@shopyourcity.cityofnewyork.us
SUMMARY:Financiación de pequeñas empresas: Cómo y dónde obtenerla
DESCRIPTION:Los emprendedores saben que el financiamiento es importante para iniciar y hacer crecer un negocio\, pero la variedad de opciones puede ser difícil de navegar. Este curso le enseña cómo aplicar el método de evaluación de los financieros – las 5 Cs del crédito comercial – y explora las ventajas y desventajas de la financiación basada en deuda\, basada en acciones y financiación colectiva. \nAl final del curso\, podrá: \n\nDescribir el significado y las aplicaciones de las 5 Cs de los préstamos para pequeñas empresas\nAutoevalúe sus propias 5 Cs\, identificando fortalezas y debilidades\nDescriba cómo opera cada tipo de financista y cuente las ventajas y desventajas de cada uno\nReconozca el (los) tipo (s) de financiador que se aplican a su tipo de negocio
URL:https://shopyourcity.cityofnewyork.us/event/financiacion-de-pequenas-empresas-como-y-donde-obtenerla/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240516T080000
DTEND;TZID=America/New_York:20240516T110000
DTSTAMP:20260430T225407
CREATED:20240430T213149Z
LAST-MODIFIED:20240501T183339Z
UID:2544-1715846400-1715857200@shopyourcity.cityofnewyork.us
SUMMARY:Bronx Chamber of Commerce Resource Fair
DESCRIPTION:Our Resource Fair is a can’t-miss opportunity for Bronx professionals and recent graduates to meet a diverse array of employers\, refine career goals\, and strengthen their candidacy. \nThe event will also provide a platform for businesses & organizations seeking new talent to augment their hiring efforts in the Bronx. \nDuring the event\, attendees will have access to: \n\nFree Professional Headshots\nOne-on-One Resume Assistance\nEmployers Seeking New Hires\nAnd Much More\n\nSmall businesses that participate in this event will also have access to City agencies on-site providing resources and assistance. \nNOTE: Please enter at Gate 6 (East 161st Street and River Avenue)\, adjacent to right field. \nThis Bronx Chamber of Commerce event is made possible with support from Empire City Casino by MGM Resorts\, and has been developed in partnership with the New York Yankees\, NYC Department of Small Business Services\, and the Bronx EDC.
URL:https://shopyourcity.cityofnewyork.us/event/bronx-chamber-of-commerce-resource-fair/
LOCATION:Yankee Stadium\, One East 161st Street\, Gate 6\, Bronx\, NY\, 10451\, United States
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/png:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/04/bronx-Resource-Fair-Flyer.png
ORGANIZER;CN="Bronx Chamber of Commerce":MAILTO:helpdesk@bronxchamber.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260506T110000
DTEND;TZID=America/New_York:20260506T140000
DTSTAMP:20260430T225407
CREATED:20260428T213217Z
LAST-MODIFIED:20260429T162007Z
UID:5350-1778065200-1778076000@shopyourcity.cityofnewyork.us
SUMMARY:Bronx Chamber of Commerce’s Small Business Month Resource Fair
DESCRIPTION:Celebrate Small Business Month with us at a special Chamber-On-the-Go event\, in partnership with the NYC Department of Small Business Services (SBS). \nThis borough-wide resource fair is your opportunity to connect\, learn\, and tap into the tools\, resources\, and support you need to start\, grow\, and scale your business.
URL:https://shopyourcity.cityofnewyork.us/event/bronx-chamber-of-commerces-small-business-month-resource-fair/
LOCATION:Bronx Borough Hall Rotunda\, 851 Grand Concourse\, Bronx\, NY\, 10451\, United States
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2026/04/SBM-web-hero-1.jpg
ORGANIZER;CN="Bronx Chamber of Commerce":MAILTO:helpdesk@bronxchamber.org
END:VEVENT
END:VCALENDAR