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X-ORIGINAL-URL:https://shopyourcity.cityofnewyork.us
X-WR-CALDESC:Events for Shop Your City
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230502T130000
DTEND;TZID=UTC:20230502T150000
DTSTAMP:20260406T113728
CREATED:20230428T135637Z
LAST-MODIFIED:20230428T135639Z
UID:1514-1683032400-1683039600@shopyourcity.cityofnewyork.us
SUMMARY:First Steps to Starting a Business Webinar
DESCRIPTION:Opening a business in New York City can be intimidating at the start. Many entrepreneurs ask: where do I begin? \nThe goal of this course is to help you understand what it means to be a successful entrepreneur in New York City. \nDuring the course\, you will: \n\nLearn about the core competencies of successful entrepreneurs\nAssess yourself for these competencies\, and create a self-improvement plan\nLearn about the motivations and resources required to launch a successful business\nDefine your expectations for your small business\, and create an action plan to validate them\n\nThis course is the first module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. \nIt is followed by the second module\, “Creating a Business Idea that Works.”
URL:https://shopyourcity.cityofnewyork.us/event/first-steps-to-starting-a-business-webinar/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-1.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230503T153000
DTEND;TZID=UTC:20230503T173000
DTSTAMP:20260406T113728
CREATED:20230428T194749Z
LAST-MODIFIED:20230501T160037Z
UID:1516-1683127800-1683135000@shopyourcity.cityofnewyork.us
SUMMARY:Finanzas Empresariales 1
DESCRIPTION:La administración financiera puede ser la parte más intimidante de dirigir un negocio. El objetivo de este curso es revelar que no tiene que ser intimidante.Destinado a emprendedores que no están familiarizados con la gestión financiera empresarial\, Finanzas Empresariales1 presenta sus términos y conceptos clave en el lenguaje diario. \nDurante este curso\, usted: \nDesarrollaráun entendimiento de los términos financieros básicos de la empresa\, tales como ganancias\, flujo de efectivo y margen brutoTrabajarácon estados financieros básicos\, incluidos los estados de ingresos\, balances generales\, estados de flujos de efectivoDefinirálos gastos comerciales comunes en las etapas de inicio y operación.Calcularámárgenes brutos\, puntos de equilibrio y objetivos de ganancias utilizando un negocio de estudio de casoEste curso es el cuarto módulo de la serie de cinco cursos Introducción a la iniciativa empresarial del Departamento de Servicios para Pequeñas Empresas de Nueva York (SBS). Si es un pre-inicio\, le recomendamos que complete los primeros tres módulos de esta serie: “Primer paso para iniciar un negocio”\, “Creación de una idea de negocio que funcione” y “Desarrollo de sus operaciones comerciales” -antes de tomar esto. curso.
URL:https://shopyourcity.cityofnewyork.us/event/finanzas-empresariales-1-lower-manhattan-5-3-2023/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-1.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230505T150000
DTEND;TZID=UTC:20230505T160000
DTSTAMP:20260406T113728
CREATED:20230428T210003Z
LAST-MODIFIED:20230501T160836Z
UID:1519-1683298800-1683302400@shopyourcity.cityofnewyork.us
SUMMARY:Financing for Your Small Business
DESCRIPTION:Hosted by a NYC Business Solutions Finance Account Manager\, we will walk you through: \n\nAvailable small business financing products\nViable small business lenders\nPreparing for your financing application\nFAQs for post-pandemic financing
URL:https://shopyourcity.cityofnewyork.us/event/financing-for-your-small-business-lower-manhattan-5-5-23/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-10.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230509T100000
DTEND;TZID=UTC:20230509T110000
DTSTAMP:20260406T113728
CREATED:20230505T193843Z
LAST-MODIFIED:20230505T193938Z
UID:1649-1683626400-1683630000@shopyourcity.cityofnewyork.us
SUMMARY:Cómo Seleccionar la Estructura Legal de Su Negocio
DESCRIPTION:Este taller incluye una discusión en profundidad sobre los pros y los contras de las opciones disponibles en el estado de Nueva York\, como propiedad única\, sociedad\, corporación “c” o “s” y la compañía de responsabilidad limitada (LLC)\, para que pueda determine cuál es mejor para usted. \nDuración de la clase: 1 hora \nTenga en cuenta: este es un seminario web en línea. Recibirá los detalles necesarios para unirse dentro de las 24 horas posteriores a la hora de inicio programada. Para recibir estos detalles\, DEBE registrarse de antemano.
URL:https://shopyourcity.cityofnewyork.us/event/como-seleccionar-la-estructura-legal-de-su-negocio/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-10.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230509T110000
DTEND;TZID=UTC:20230509T133000
DTSTAMP:20260406T113728
CREATED:20230428T212225Z
LAST-MODIFIED:20230501T161435Z
UID:1522-1683630000-1683639000@shopyourcity.cityofnewyork.us
SUMMARY:WEBINAR: Business Finance 1
DESCRIPTION:For many entrepreneurs\, the financial aspect of business ownership can be the most intimidating part. But it doesn’t have to be: business finances are not so different from your personal finances. \nUnder that premise\, this course teaches the fundamentals of business financial management in a way any interested person can understand. By the end of the course\, you will understand the basic financial terms\, statements\, and calculations that business owners use. \nBy the end of this course\, you will have: \n\nUnderstood the basic business financial terms (e.g. profit\, cost-of-goods-sold\, gross margin\, cash flow)\nWorked with basic financial statements (i.e. income statements\, balance sheets\, cash flow statements)\nDefine the difference your business’s start-up and operating expenses\nCalculated gross margins\, break-even points\, and profit goals for a sample business
URL:https://shopyourcity.cityofnewyork.us/event/webinar-business-finance-1/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-5.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230510T110000
DTEND;TZID=UTC:20230510T120000
DTSTAMP:20260406T113728
CREATED:20230428T213131Z
LAST-MODIFIED:20230501T161526Z
UID:1526-1683716400-1683720000@shopyourcity.cityofnewyork.us
SUMMARY:How can Content Creation Grow Your Business?
DESCRIPTION:*This workshop is in partnership with the The Content House* \nHaving a strong social media presence has become an essential tool of every modern business. With the the constant evolvement of new social media platforms\, it can be difficult for entrepreneurs to manage and create the right content on the right platform for their target customers. This course will educate you on the importance of Content Creation and how you can utilize this tool to help grow revenue your business!! \nBy the end of this course you will be able to: \nUnderstand the importance of social media for start up and existing businesses \nLearn how to create content to increase visibility and attract more clients \nApply best practices to help your business generate additional revenue and growth opportunities \nA computer is STRONGLY recommended for this course.
URL:https://shopyourcity.cityofnewyork.us/event/how-can-content-creation-grow-your-business/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230510T130000
DTEND;TZID=UTC:20230510T133000
DTSTAMP:20260406T113728
CREATED:20230428T214056Z
LAST-MODIFIED:20230501T161926Z
UID:1528-1683723600-1683725400@shopyourcity.cityofnewyork.us
SUMMARY:Webinar Business Finances 1: Getting Started
DESCRIPTION:Intended for entrepreneurs unfamiliar with business financial management\, Business Finances 1 introduces its key terms and concepts in everyday language. \nDuring this course\, you will: \n\nDevelop an understanding of basic business financial terms\, such as profit\, cash flow\, and gross margin.\nWork with basic financial statements\, including income statements\, balance sheets\, cash flow statements.\nDefine the common business expenses at both the startup and operating stages.\nCalculate gross margins\, breakeven points\, and profit goals using a case study business.\n\nThis course is the fourth module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. If you are a pre-startup\, we recommend that you complete the first three modules in this series – “First Step to Starting a Business\,” “Creating a Business Idea that Works\,” and “Building Your Business Operations” – before taking this course.
URL:https://shopyourcity.cityofnewyork.us/event/webinar-business-finances-1-getting-started/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230516T100000
DTEND;TZID=UTC:20230516T130000
DTSTAMP:20260406T113728
CREATED:20230426T150728Z
LAST-MODIFIED:20230426T150730Z
UID:1440-1684231200-1684242000@shopyourcity.cityofnewyork.us
SUMMARY:M/WBE Contracting Symposium
DESCRIPTION:The NYC Department of Small Business Services (SBS) will be hosting an M/WBE Contracting Symposium where M/WBE certified firms will gain insights and resources to help win more government contracts\, including: \n\nFireside Chat with an M/WBE Mentor to talk about their experiences selling to the City of New York\nBest practices and upcoming opportunities from with City agencies surrounding the M/WBE Non-Competitive Small Purchase Method\nNetworking with SBS staff and partner agencies sharing resources on selling to government
URL:https://shopyourcity.cityofnewyork.us/event/m-wbe-contracting-symposium/
LOCATION:NYC Department of Small Business Services\, 1 Liberty Plaza\, 11th Floor\, New York\, NY\, 10006\, United States
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/mwbe-certification-greg.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230516T100000
DTEND;TZID=UTC:20230516T150000
DTSTAMP:20260406T113728
CREATED:20230501T164017Z
LAST-MODIFIED:20230501T164018Z
UID:1533-1684231200-1684249200@shopyourcity.cityofnewyork.us
SUMMARY:QuickBooks Online
DESCRIPTION:MUST ATTEND FOR THE WHOLE DURATION OF THE SESSION \nLearn the key features and benefits of this accounting software! \nBusiness owners need to monitor their spending and expenses in order to maintain a healthy profit. Quickbooks can help you keep track of daily transactions\, as well as develop financial reports such as Income Statements\, Balance Sheets\, and Cash Flow Statements. This course will teach you how this software program can help you track your business financials effectively and efficiently. \nYou will learn about: \n\nSetting up your chart of accounts\nRecording purchases\, bills and accounts payable\nRecording your sales\, receive payments and make deposits\nCreating reports that help you understand business performance\n\n*NOTE: This course is designed to teach owners of existing businesses how to use the software application. To benefit from this course\, you must have a basic knowledge of business financials and computer applications. You should also have a working knowledge of: categorizing revenues and expenses on an income statement\, using a balance sheet\, creating and using a cash flow statement\, and accounting and bookkeeping methodology. If you do not\, please take our course\, Business Financial Management\, first.
URL:https://shopyourcity.cityofnewyork.us/event/quickbooks-online/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-5.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230516T113000
DTEND;TZID=UTC:20230516T123000
DTSTAMP:20260406T113728
CREATED:20230501T164221Z
LAST-MODIFIED:20230501T164221Z
UID:1534-1684236600-1684240200@shopyourcity.cityofnewyork.us
SUMMARY:Sobre Neighborhood Trust Y El Taller De Crédito
DESCRIPTION:Neighborhood Trust Financial Partners (NTFP) es una organización sin fines de lucro que brinda servicios de consejería financiera a la comunidad. Innovamos para crear productos\, servicios y beneficios financieros para trabajadores de bajo y medio ingreso. Como parte de nuestros servicios\, ofrecemos un taller sobre la importancia del crédito y los reportes de crédito. El taller se enfocará en qué tipo de información existe en un reporte de crédito\, como mantenerse informado sobre su reporte de crédito y cubrirá medidas básicas que usted puede tomar para mejorar su perfil crediticio.
URL:https://shopyourcity.cityofnewyork.us/event/sobre-neighborhood-trust-y-el-taller-de-credito/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-10.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230516T120000
DTEND;TZID=UTC:20230516T133000
DTSTAMP:20260406T113728
CREATED:20230501T164642Z
LAST-MODIFIED:20230501T164644Z
UID:1535-1684238400-1684243800@shopyourcity.cityofnewyork.us
SUMMARY:Employee or Independent Contractor?
DESCRIPTION:Business owners must classify their workers as either Employees or Independent Contractors. The classification of a worker as an Independent Contractor is frequently appealing to the Owner because it saves the Owner money and means less administrative work. \nHowever\, the classification is determined by law\, not by the parties’ choice. This workshop covers the legal factors that determine the proper classification\, identifying the three main categories of evidence that show whether a worker is an employee or an independent contractor. \nBusinesses must weigh all these factors when determining whether a worker is an employee or independent contractor. (This is also sometimes called “WORKER MISCLASSIFICATION”)
URL:https://shopyourcity.cityofnewyork.us/event/employee-or-independent-contractor/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230517T120000
DTEND;TZID=UTC:20230517T143000
DTSTAMP:20260406T113728
CREATED:20230501T170522Z
LAST-MODIFIED:20230501T170523Z
UID:1537-1684324800-1684333800@shopyourcity.cityofnewyork.us
SUMMARY:Building Your Own Business Website
DESCRIPTION:In the past\, building a business website could be expensive and complicated. But today\, there are website builders that are affordable and easy-to-use for almost any entrepreneur. \nThis course will teach you how to create a professional business website with the latest tools. By the end of this three-and-a-half-hour course\, you will be able to: \n\nDefine the essential components of effective websites\nCreate a domain name that is easy to write and remember\nDecide which website builder is best for your business\nDevelop a website using the Wix platform\, including an eCommerce system\n\nThis course is the third module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the prior two modules\, “Developing a Marketing Strategy\,” and “Creating Content Your Customers Value\,” before you take this course. \nPlease note: This class will be a webinar and you will receive the details needed to join by email 24 hours prior to the start time.
URL:https://shopyourcity.cityofnewyork.us/event/building-your-own-business-website-2/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-4.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230523T120000
DTEND;TZID=UTC:20230523T150000
DTSTAMP:20260406T113728
CREATED:20230501T175034Z
LAST-MODIFIED:20230501T175035Z
UID:1542-1684843200-1684854000@shopyourcity.cityofnewyork.us
SUMMARY:Quickbooks Online
DESCRIPTION:Business owners need to monitor their spending and expenses in order to maintain a healthy profit. QuickBooks can help you keep track of daily transactions\, as well as develop financial reports such as Income Statements\, Balance Sheets\, and Cash Flow Statements. This course will teach you how this software program can help you track your business financials effectively and efficiently. \nYou will learn about: \n\nSetting up your chart of accounts\nRecording purchases\, bills and accounts payable\nRecording your sales\, receive payments and make deposits\nCreating reports that help you understand business performance\n\n*NOTE: This course is designed to teach owners of existing businesses how to use the software application. To benefit from this course\, you must have a basic knowledge of business financials and computer applications. You should also have a working knowledge of: categorizing revenues and expenses on an income statement\, using a balance sheet\, creating and using a cash flow statement\, and accounting and bookkeeping methodology. If you do not\, please take our course\, Business Financial Management\, first.
URL:https://shopyourcity.cityofnewyork.us/event/quickbooks-online-2/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-5.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230524T130000
DTEND;TZID=UTC:20230524T150000
DTSTAMP:20260406T113728
CREATED:20230501T175812Z
LAST-MODIFIED:20230501T175812Z
UID:1541-1684933200-1684940400@shopyourcity.cityofnewyork.us
SUMMARY:El Primer Paso para Comenzar un Negocio
DESCRIPTION:Abrir un negocio en la ciudad de Nueva York puede ser intimidante al principio. Muchos empresarios se preguntan: ¿por dónde empiezo? \nEl objetivo de este curso es ayudarlo a comprender lo que significa ser un empresario exitoso en la ciudad de Nueva York. \nDurante el curso\, usted: \n\nAprenderá sobre las competencias básicas de los empresarios exitosos.\nSe evaluará para estas competencias y creará un plan de superación personal.\nConocerá las motivaciones y los recursos necesarios para iniciar un negocio exitoso.\nAprenderá a definir sus expectativas para su pequeña empresa y creeará un plan de acción para validarlas.\n\nEste curso es el primer módulo de la serie de cinco cursos; introducción a la iniciativa empresarial del Departamento de Servicios para Pequeñas Empresas de Nueva York (SBS). \nLe sigue el segundo módulo\, “Creación de una idea de negocio que funciona”.
URL:https://shopyourcity.cityofnewyork.us/event/el-primer-paso-para-comenzar-un-negocio/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-10.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230525T130000
DTEND;TZID=UTC:20230525T150000
DTSTAMP:20260406T113728
CREATED:20230501T180802Z
LAST-MODIFIED:20230501T180802Z
UID:1593-1685019600-1685026800@shopyourcity.cityofnewyork.us
SUMMARY:How To Protect Your Business from Cyber Attacks
DESCRIPTION:Join us to hear from members of the Mastercard Cyber & Intelligence Solutions team who will provide an overview of cybersecurity education\, resources\, and tools designed to help small and medium businesses improve the security of their digital ecosystem. \nDuring this webinar participants will get a tour of The Mastercard Trust Center\, where they can access additional cybersecurity materials. \nSESSION OVERVIEW \n\nA review of the most common cyber/fraud threats for small businesses\nHow to inventory your devices\, apps and accounts\nSoftware updates & business security\nCreating strong passwords/two-factor authentication\nProtection against phishing and malware
URL:https://shopyourcity.cityofnewyork.us/event/how-to-protect-your-business-from-cyber-attacks/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/05/digitadoors2.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230526T150000
DTEND;TZID=UTC:20230526T160000
DTSTAMP:20260406T113728
CREATED:20230501T183936Z
LAST-MODIFIED:20230501T183936Z
UID:1548-1685113200-1685116800@shopyourcity.cityofnewyork.us
SUMMARY:Financing for Your Small Business
DESCRIPTION:Hosted by a NYC Business Solutions Finance Account Manager\, we will walk you through: \n\nAvailable small business financing products\nViable small business lenders\nPreparing for your financing application\nFAQs for post-pandemic financing
URL:https://shopyourcity.cityofnewyork.us/event/financing-for-your-small-business/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-10.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230530T130000
DTEND;TZID=UTC:20230530T150000
DTSTAMP:20260406T113728
CREATED:20230501T184541Z
LAST-MODIFIED:20230501T184543Z
UID:1549-1685451600-1685458800@shopyourcity.cityofnewyork.us
SUMMARY:Building an Operational Plan
DESCRIPTION:Many businesses fail not because of a bad business idea\, but because there was no system that standardized\, measured\, and improved its operations. \nThe goal of this course is to help you translate your business concept into an efficient operation that continuously improves and raises your bottom line. \nDuring this course\, you will \n\nLearn about the value and components of a business operational plan\nMap your business’s processes\, resources\, and partners using a business model canvas\nIdentify your critical processes\, and alternative processes for them\nDefine Key Performance Indicators (KPIs) and KPI goals for your business
URL:https://shopyourcity.cityofnewyork.us/event/building-an-operational-plan-3/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-6.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230531T130000
DTEND;TZID=UTC:20230531T150000
DTSTAMP:20260406T113728
CREATED:20230501T181804Z
LAST-MODIFIED:20230501T181841Z
UID:1553-1685538000-1685545200@shopyourcity.cityofnewyork.us
SUMMARY:Developing a Marketing Strategy
DESCRIPTION:Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. \nThe goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. \nDuring this course\, you will: \n\nDefine the “why” behind why you are in business\nMap out your customer using a customer persona\nDevelop your unique value proposition (UVP)\nWrite and deliver an elevator pitch\nUnderstand the value and role of digital marketing in a business strategy\n\nThis course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module\, “Creating Content Your Customers Value.”
URL:https://shopyourcity.cityofnewyork.us/event/developing-a-marketing-strategy-2/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
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