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DTSTART;TZID=America/New_York:20240506T090000
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DTSTAMP:20260507T224523
CREATED:20240426T015041Z
LAST-MODIFIED:20240426T015044Z
UID:2356-1714986000-1714993200@shopyourcity.cityofnewyork.us
SUMMARY:Creating Content Your Customers Value | LM 5/6
DESCRIPTION:Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful\, relevant\, and engaging. \nThis course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course\, you will be able to: \n\nUnderstand the role of non-promotional content in a marketing strategy\nApply a framework for developing and assessing your own marketing content\nDefine the language your customers use to describe their needs and desires\nIdentify ideas for marketing content that will work for your business\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the first module\, “Developing a Marketing Strategy\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-content-your-customers-value-lm-5-6/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
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DTSTART;TZID=America/New_York:20240506T140000
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DTSTAMP:20260507T224523
CREATED:20240430T015439Z
LAST-MODIFIED:20240430T015441Z
UID:2526-1715004000-1715011200@shopyourcity.cityofnewyork.us
SUMMARY:Small Business Finances Seminar (小企业金融研讨会)
DESCRIPTION:Small business owners should have full control over their own financial records\, both for tax purposes and when applying for loans. \nJoin the Asian American Federation as experts cover crucial topics (in Mandarin) for small business owners\, including: \n\nWhat to consider when choosing a tax professional\nHow to protect yourself from dishonest tax preparers\nBest practices for business recordkeeping\nLow-interest loan options\nFree small business consulting services\nQ&A\n\n  \n小企业主应该完全控制自己的财务记录，无论是出于税务目的还是申请贷款时。加入亚裔美国人联合会，专家们将涵盖小企业主的重要主题，包括： \n\n选择税务专业人员时要考虑什么\n如何保护自己免受不诚实税务从业者的侵害\n业务记录保存的最佳实践\n低息贷款选择\n免费的小型企业咨询服务\n问答\n\n第二是5月6号（周一），6点至8点，在大通银行的曼哈顿华人区 （180 Canal St，Manhattan）。
URL:https://shopyourcity.cityofnewyork.us/event/small-business-finances-seminar-%e5%b0%8f%e4%bc%81%e4%b8%9a%e9%87%91%e8%9e%8d%e7%a0%94%e8%ae%a8%e4%bc%9a/
LOCATION:Chase Bank – Chinatown\, 180 Canal Street\, New York\, NY\, 10013\, United States
CATEGORIES:Manhattan
ATTACH;FMTTYPE=image/png:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/04/Manhattan.Flushing-Skyview-Mandarin-_.png
ORGANIZER;CN="Asian American Federation":MAILTO:info@aafederation.org
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