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DTSTART;TZID=America/New_York:20240507T090000
DTEND;TZID=America/New_York:20240507T110000
DTSTAMP:20260420T203636
CREATED:20240426T015356Z
LAST-MODIFIED:20240426T015358Z
UID:2358-1715072400-1715079600@shopyourcity.cityofnewyork.us
SUMMARY:Webinar\, Developing a Marketing Strategy | UM-BSC | 5/7/2024
DESCRIPTION:Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. \nThe goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. \nDuring this course\, you will: \n\nDefine the “why” behind why you are in business\nMap out your customer using a customer persona\nDevelop your unique value proposition (UVP)\nWrite and deliver an elevator pitch\nUnderstand the value and role of digital marketing in a business strategy\n\nThis course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module\, “Creating Content Your Customers Value.”
URL:https://shopyourcity.cityofnewyork.us/event/webinar-developing-a-marketing-strategy-um-bsc-5-7-2024/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-4.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240507T120000
DTEND;TZID=America/New_York:20240507T130000
DTSTAMP:20260420T203636
CREATED:20240426T015624Z
LAST-MODIFIED:20240429T191058Z
UID:2360-1715083200-1715086800@shopyourcity.cityofnewyork.us
SUMMARY:Boost Your Money Management Skills for Your Small Business (Part 2)
DESCRIPTION:Whether you’re starting a new business or already managing one\, it’s important to understand how to manage your business finances. Having good money management skills will help increase your business’ opportunity for success. \nPart 2 will help you understand cash flow and profit & loss. Plus\, you’ll learn about money management mistakes to avoid.
URL:https://shopyourcity.cityofnewyork.us/event/boost-your-money-management-skills-for-your-small-business-part-2/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-1.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240509T060000
DTEND;TZID=America/New_York:20240509T070000
DTSTAMP:20260420T203636
CREATED:20240429T185358Z
LAST-MODIFIED:20240429T185401Z
UID:2367-1715234400-1715238000@shopyourcity.cityofnewyork.us
SUMMARY:Meet the Lender: Grow America
DESCRIPTION:Have you been wondering how to get money to start or grow your business? Do you know how to ask for financing? \nIf you have been asking yourself these questions and are not sure where to find the answers\, then you need to attend our Meet the Lender workshop and meet with one of our local lending partners. \nThere will also be time for you to speak with the lender individually about your business needs.
URL:https://shopyourcity.cityofnewyork.us/event/meet-the-lender-grow-america/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Financing-Assistance-program.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240509T080000
DTEND;TZID=America/New_York:20240509T140000
DTSTAMP:20260420T203636
CREATED:20240429T191615Z
LAST-MODIFIED:20240429T191616Z
UID:2383-1715241600-1715263200@shopyourcity.cityofnewyork.us
SUMMARY:Getting Your Books in Order\, QuickBooks 101
DESCRIPTION:Business owners need to monitor their spending and expenses in order to maintain a healthy profit. QuickBooks can help you keep track of daily transactions\, as well as develop financial reports such as income statements\, balance sheets\, and cash flow statements. This course will teach you how this software program can help you track your business financials effectively and efficiently. \nYou will learn about: \n\nSetting up your chart of accounts\nRecording purchases\, bills and accounts payable\nRecording your sales\, receive payments and make deposits\nCreating reports that help you understand business performance\n\nNOTE: This course is designed to teach owners of existing businesses how to use the software application. To benefit from this course\, you must have a basic knowledge of business financials and computer applications. You should also have a working knowledge of: categorizing revenues and expenses on an income statement\, using a balance sheet\, creating and using a cash flow statement\, and accounting and bookkeeping methodology. If you do not\, please take our Business Financial Management course first.
URL:https://shopyourcity.cityofnewyork.us/event/getting-your-books-in-order-quickbooks-101/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-6.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240513T130000
DTEND;TZID=America/New_York:20240513T143000
DTSTAMP:20260420T203636
CREATED:20240425T235056Z
LAST-MODIFIED:20240425T235058Z
UID:2416-1715605200-1715610600@shopyourcity.cityofnewyork.us
SUMMARY:Get M/WBE Certified with NYC!
DESCRIPTION:Join the NYC Department of Small Business Services (SBS) and Westfield at Canvas 3.0 to learn about the benefits of becoming a NYC-certified minority and/or woman-owned enterprise (M/WBE). \nThe SBS team will also share tools and resources to help you start and grow your business in NYC. \nHow to get there: \nSouth Concourse\, Lower Level (C2) \nFrom the main Oculus floor\, remain on the same level and follow the signs to the South Concourse. The venue (Canvas 3.0) is located on the corner halfway along the concourse\, just beyond Sephora and opposite M.A.C Cosmetics. \n  \nProgramming will include: \n5:00 PM: Check-in \n5:15 PM: Welcoming remarks \n5:20 PM: M/WBE Overview by David Coreas\, Executive Director\, Outreach and M/WBE Recruitment \n6:00 PM: SBS Financial Assistance by NYC Business Solutions Center \n6:15 PM: Q&A \n6:20 PM: Closing Remarks
URL:https://shopyourcity.cityofnewyork.us/event/get-m-wbe-certified-with-nyc/
LOCATION:The Canvas 3.0\, 185 Greenwich Street\, New York\, NY\, 10007\, United States
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/04/Westfield-MWBE-Seminar-Eventbrite.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240523T140000
DTEND;TZID=America/New_York:20240523T163000
DTSTAMP:20260420T203636
CREATED:20240520T184612Z
LAST-MODIFIED:20240520T184613Z
UID:2817-1716472800-1716481800@shopyourcity.cityofnewyork.us
SUMMARY:Thriving as a Small Business - Small Business Workshop
DESCRIPTION:The “Thriving as a Small Business: Strategies for Success” workshop will be held at the Chase Bank Harlem Community Center Branch. \nIn this engaging session\, you’ll learn how to: \n\nMaster operations management for maximum efficiency\nImplement effective cash flow management for financial stability\nNetwork with fellow entrepreneurs and industry experts\n\nSpace is limited\, so reserve your spot today! Scan the QR code on the attached flyer\, use this link to register\, or call 212-862-7200 to secure your place. \nDon’t miss this opportunity to unlock the secrets to achieving your business goals. We look forward to seeing you on May 23rd!
URL:https://shopyourcity.cityofnewyork.us/event/thriving-as-a-small-business-small-business-workshop/
LOCATION:CHASE BANK\, 55 West 125th Street\, Harlem\, 10027
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/png:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/05/GHCC-X-CHASE-WORKSHOP-MEET-GREET.png
ORGANIZER;CN="The Greater Harlem Chamber of Commerce":MAILTO:bcarr@harlemdiscover.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240515T090000
DTEND;TZID=America/New_York:20240515T103000
DTSTAMP:20260420T203636
CREATED:20240429T201231Z
LAST-MODIFIED:20240429T201232Z
UID:2397-1715763600-1715769000@shopyourcity.cityofnewyork.us
SUMMARY:Choosing the Right Legal Structure
DESCRIPTION:One of the most crucial decisions you’ll make when starting a business is selecting its structure. \nYour choice of structure will depend on the size and type of business\, your personal circumstances and how much you plan to grow the business. \nYour selection may impact tax liabilities\, potential personal liability\, asset protection\, your responsibilities as a business owner and more. \nThis workshop includes an in-depth discussion about the pros and cons of the available options in New York State\, such as sole proprietorship\, partnership\, “c” or “s” corporation\, and the limited liability company (LLC)\, so you can determine which one is best for you.
URL:https://shopyourcity.cityofnewyork.us/event/choosing-the-right-legal-structure/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/04/Business-courses-eventbrite-8.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240515T100000
DTEND;TZID=America/New_York:20240515T120000
DTSTAMP:20260420T203636
CREATED:20240429T200930Z
LAST-MODIFIED:20240429T200931Z
UID:2399-1715767200-1715774400@shopyourcity.cityofnewyork.us
SUMMARY:*IN PERSON* Social Media Marketing| LM 5/15
DESCRIPTION:Social media has become an essential tool of every modern business. The challenge for entrepreneurs\, however\, is knowing how to create the right content on the right platform for their target customers. \nThis course will teach you how to navigate the modern social media platforms as an entrepreneur. By the end of this course\, you will be able to: \n\nDetermine the social media platforms that your target customers use\nOperate these platforms as a business according to best practices\nCreate “repurposed content” that attracts social media users and links them to your website\nChoose a social media management tool for your business\n\nA computer is recommended\, but not required\, for this course. \nThis course is the sixth and final module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the five prior modules – “Developing a Marketing Strategy\,” “Creating Content Your Customers Value\,” “Building Your Own Business Website\,” “Search Engine Optimization (SEO)\,” and “Email Marketing” – before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/in-person-social-media-marketing-lm-5-15/
LOCATION:NYC Business Solutions Lower Manhattan Center\, 14 Wall Street\, 17th Floor\, New York\, NY\, 10005\, United States
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-4.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240515T130000
DTEND;TZID=America/New_York:20240515T150000
DTSTAMP:20260420T203636
CREATED:20240429T195525Z
LAST-MODIFIED:20240429T195526Z
UID:2402-1715778000-1715785200@shopyourcity.cityofnewyork.us
SUMMARY:Business Finances 1: Getting Started
DESCRIPTION:Financial management can be the most intimidating part of running a business. This course – intended for entrepreneurs unfamiliar with business financial management – introduces key terms and concepts in everyday language. \nDuring this course\, you will: \n\nDevelop an understanding of basic business financial terms\, such as profit\, cash flow\, and gross margin\nWork with basic financial statements\, including income statements\, balance sheets\, and cash flow statements\nDefine the common business expenses at both the startup and operating stages\nCalculate gross margins\, breakeven points\, and profit goals using a case study business\n\nThis course is the fourth module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. \nIf you are a pre-startup\, we recommend that you complete the first three modules in this series – “First Step to Starting a Business\,” “Creating a Business Idea that Works\,” and “Building Your Business Operations” – before taking this course.
URL:https://shopyourcity.cityofnewyork.us/event/business-finances-1-getting-started/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/04/Business-courses-eventbrite-7.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240515T130000
DTEND;TZID=America/New_York:20240515T160000
DTSTAMP:20260420T203636
CREATED:20240507T030000Z
LAST-MODIFIED:20240507T030002Z
UID:2566-1715778000-1715788800@shopyourcity.cityofnewyork.us
SUMMARY:New York Women's Chamber of Commerce - Networking Resource Fair
DESCRIPTION:Join us for FREE at our Chamber On the Go Networking Resource event on May 15th! We have partnered with NYC Department of Small Business Services to network and provide free services to you and your business\, with a side of refreshments to enjoy the day! 
URL:https://shopyourcity.cityofnewyork.us/event/new-york-womens-chamber-of-commerce-networking-resource-fair/
LOCATION:Harlem Hops\, 2268 Adam Clayton Powell Jr. Boulevard\, New York\, New York\, 10030\, United States
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/png:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/05/COTG-Event-Flyer_May-15-2024.png
ORGANIZER;CN="New York Women%E2%80%99s Chamber of Commerce":MAILTO:info@nywcc.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240523T070000
DTEND;TZID=America/New_York:20240523T090000
DTSTAMP:20260420T203636
CREATED:20240419T212457Z
LAST-MODIFIED:20240509T184824Z
UID:2229-1716447600-1716454800@shopyourcity.cityofnewyork.us
SUMMARY:Growing Your Business as AAPI Entrepreneurs in NYC
DESCRIPTION:Join the NYC Department of Small Business Services (SBS) and the Korean Cultural Center New York (KCCNY) to celebrate NYC Small Business Month and Asian American Pacific Islander (AAPI) month. \nSBS Commissioner Kevin D. Kim will share personal insights about his journey as an AAPI entrepreneur and the SBS team will share tools and resources to help you start and grow your business in NYC.
URL:https://shopyourcity.cityofnewyork.us/event/growing-your-business-as-aapi-entrepreneurs-in-nyc/
LOCATION:Korean Cultural Center New York\, 122 East 32nd Street\, New York\, 10016
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/04/SBM_KCCNY-Eventbrite.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240529T050000
DTEND;TZID=America/New_York:20240529T110000
DTSTAMP:20260420T203636
CREATED:20240417T014938Z
LAST-MODIFIED:20240417T014939Z
UID:2189-1716958800-1716980400@shopyourcity.cityofnewyork.us
SUMMARY:NYC Small Business Month Expo
DESCRIPTION:The NYC Department of Small Business Services (SBS) is hosting the first-ever NYC Small Business Month Expo to provide a variety of free information\, resources\, and direct services that address the needs of small business owners of all stages\, industries\, and boroughs. \n\n\n\nAccess 100+ free city programs\, agencies\, and partner resources – all under one roof: \n\n\n\n\nFaster city permits and licenses\n\n\n\nFinancing and legal assistance\n\n\n\nHire workers\n\n\n\nContract with NYC through the M/WBE Borough Forum\n\n\n\nFree consultations\, workshops\, and networking\n\n\n\n… and much more!
URL:https://shopyourcity.cityofnewyork.us/event/nyc-small-business-month-expo/
LOCATION:Pier 36\, 299 South Street\, New York\, New York\, 10002\, United States
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250503T050000
DTEND;TZID=America/New_York:20250503T120000
DTSTAMP:20260420T203636
CREATED:20250423T025809Z
LAST-MODIFIED:20250423T031332Z
UID:3782-1746248400-1746273600@shopyourcity.cityofnewyork.us
SUMMARY:Manhattan Business Conference: Empowering Grassroots Entrepreneurs
DESCRIPTION:Learn how to grow\, adapt\, and thrive – now and in the future! \n\n\n\nTopics include: \n\n\n\n\nfunding opportunities\n\n\n\ncredit repair\n\n\n\nlegal and licensing requirements\n\n\n\nbusiness disaster relief\n\n\n\nbuilding powerful community partnerships\n\n\n\n\nLight breakfast and lunch will be served.
URL:https://shopyourcity.cityofnewyork.us/event/manhattan-business-conference-empowering-grassroots-entrepreneurs/
LOCATION:The Forum at Columbia University\, 601 West 125th Street\, New York\, New York\, 10027\, United States
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ORGANIZER;CN="Manhattan Chamber of Commerce":MAILTO:info@manhattancc.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250529T050000
DTEND;TZID=America/New_York:20250529T120000
DTSTAMP:20260420T203636
CREATED:20250424T211719Z
LAST-MODIFIED:20250424T225920Z
UID:3790-1748494800-1748520000@shopyourcity.cityofnewyork.us
SUMMARY:NYC Small Business Month Expo 2025
DESCRIPTION:The NYC Department of Small Business Services (SBS) is hosting the NYC Small Business Month Expo to provide a variety of free information\, resources\, and direct services* that address the needs of small business owners of all stages\, industries\, and boroughs. \n\n\n\nAccess 100+ free city programs\, agencies\, and partner resources – all under one roof: \n\n\n\n\nFaster city permits and licenses\n\n\n\nFinancing and legal assistance\n\n\n\nHire workers\n\n\n\nGovernment contracting\n\n\n\nFree resource fair\, consultations\, workshops\, and networking\n\n\n\n… and much more!\n\n\n\n\n*NEW THIS YEAR! Make an appointment for an on-site consultation (i.e. financing\, legal\, M/WBE certification\, winning government contracts\, and more). Make sure to check your Expo confirmation email for details and a link to register for a timeslot.
URL:https://shopyourcity.cityofnewyork.us/event/nyc-small-business-month-expo-2025/
LOCATION:Center415\, 415 5th Avenue\, New York\, New York\, 10016\, United States
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2025/03/NYC_Small-Business_Month-Eventbrite-25.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
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