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DTSTART;TZID=America/New_York:20230523T080000
DTEND;TZID=America/New_York:20230523T100000
DTSTAMP:20260427T200223
CREATED:20230501T214727Z
LAST-MODIFIED:20230501T214728Z
UID:1540-1684828800-1684836000@shopyourcity.cityofnewyork.us
SUMMARY:Developing a Marketing Strategy
DESCRIPTION:Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. \nThe goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. \nDuring this course\, you will: \n\nDefine the “why” behind why you are in business\nMap out your customer using a customer persona\nDevelop your unique value proposition (UVP)\nWrite and deliver an elevator pitch\nUnderstand the value and role of digital marketing in a business strategy\n\nThis course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module\, “Creating Content Your Customers Value.”
URL:https://shopyourcity.cityofnewyork.us/event/developing-a-marketing-strategy/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
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DTSTART;TZID=America/New_York:20230523T080000
DTEND;TZID=America/New_York:20230523T110000
DTSTAMP:20260427T200223
CREATED:20230501T215034Z
LAST-MODIFIED:20230501T215035Z
UID:1542-1684828800-1684839600@shopyourcity.cityofnewyork.us
SUMMARY:Quickbooks Online
DESCRIPTION:Business owners need to monitor their spending and expenses in order to maintain a healthy profit. QuickBooks can help you keep track of daily transactions\, as well as develop financial reports such as Income Statements\, Balance Sheets\, and Cash Flow Statements. This course will teach you how this software program can help you track your business financials effectively and efficiently. \nYou will learn about: \n\nSetting up your chart of accounts\nRecording purchases\, bills and accounts payable\nRecording your sales\, receive payments and make deposits\nCreating reports that help you understand business performance\n\n*NOTE: This course is designed to teach owners of existing businesses how to use the software application. To benefit from this course\, you must have a basic knowledge of business financials and computer applications. You should also have a working knowledge of: categorizing revenues and expenses on an income statement\, using a balance sheet\, creating and using a cash flow statement\, and accounting and bookkeeping methodology. If you do not\, please take our course\, Business Financial Management\, first.
URL:https://shopyourcity.cityofnewyork.us/event/quickbooks-online-2/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-5.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
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DTSTART;TZID=America/New_York:20230523T090000
DTEND;TZID=America/New_York:20230523T110000
DTSTAMP:20260427T200223
CREATED:20230501T222715Z
LAST-MODIFIED:20230501T222716Z
UID:1617-1684832400-1684839600@shopyourcity.cityofnewyork.us
SUMMARY:NYC SBS x MOPD: ADA Etiquette and Digital Accessibility
DESCRIPTION:In collaboration with the Mayor’s Office for People with Disabilities\, come join NYC SBS as representatives will provide: \n\nAn Introduction to Basic Disability Concepts\nBest Practices for serving and working with people with disabilities\nInformation on Digital Access for Small Businesses\n\nAbout the Mayor’s Office for People with Disabilities \nTo learn more about MOPD\, please visit their webpage: About MOPD
URL:https://shopyourcity.cityofnewyork.us/event/nyc-sbs-x-mopd-ada-etiquette-and-digital-accessibility/
LOCATION:Webinar
CATEGORIES:National Small Business Week,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/SBM-2023-eventbrite.jpg
ORGANIZER;CN="Mayor's Office for People with Disabilties":MAILTO:esweet@mopd.nyc.gov
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230523T130000
DTEND;TZID=America/New_York:20230523T150000
DTSTAMP:20260427T200223
CREATED:20230508T185940Z
LAST-MODIFIED:20230508T185941Z
UID:1630-1684846800-1684854000@shopyourcity.cityofnewyork.us
SUMMARY:Fordham Community Care Day
DESCRIPTION:Join Fordham Road street vendors with the Street Vendor Project for a corridor clean-up day to show love to Fordham! Music & food provided by local small businesses. \n\nStart: Grand Concourse (over pass – SE side)\nEnd: Fordham Plaza
URL:https://shopyourcity.cityofnewyork.us/event/fordham-community-care-day/
LOCATION:Fordham Plaza\, One Fordham Plaza\, Bronx\, 10458
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/sbm-syc.jpg
ORGANIZER;CN="Street Vendor Project":MAILTO:jsalgado@urbanjustice.org
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