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DTSTART;TZID=America/New_York:20240501T070000
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DTSTAMP:20260428T180257
CREATED:20240424T014758Z
LAST-MODIFIED:20240425T235942Z
UID:2286-1714546800-1714554000@shopyourcity.cityofnewyork.us
SUMMARY:Creating a Business Idea that Works
DESCRIPTION:Many people have a business idea and passion for it. But few understand or have the research to prove the idea will work. \nThe goal of this course is to provide you with the tools to analyze your customers\, industry\, and competitors. You will leave the course with an action plan that can determine if your idea is the right market opportunity. \nDuring this course\, you will: \n\nDetermine the market problem your business will solve\nDevelop a framework and research plan to better understand your target customer\, industry\, and competitors\nDevelop a unique value proposition (UVP) statement\nDraft your business concept statement\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. \nIf you are a pre-startup\, we recommend you complete the first course in this series\, “First Step to Starting a Business\,” before taking this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-a-business-idea-that-works-webinar-bronx-5-1-2024/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-4.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
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DTSTART;TZID=America/New_York:20240501T070000
DTEND;TZID=America/New_York:20240501T090000
DTSTAMP:20260428T180257
CREATED:20240424T020717Z
LAST-MODIFIED:20240425T235921Z
UID:2289-1714546800-1714554000@shopyourcity.cityofnewyork.us
SUMMARY:Creating Content Your Customers Value
DESCRIPTION:Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful\, relevant\, and engaging. \nThis course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course\, you will be able to: \n\nUnderstand the role of non-promotional content in a marketing strategy\nApply a framework for developing and assessing your own marketing content\nDefine the language your customers use to describe their needs and desires\nIdentify ideas for marketing content that will work for your business\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the first module\, “Developing a Marketing Strategy\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/webinar-creating-content-your-customers-value/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240501T080000
DTEND;TZID=America/New_York:20240501T100000
DTSTAMP:20260428T180257
CREATED:20240425T235834Z
LAST-MODIFIED:20240425T235836Z
UID:2292-1714550400-1714557600@shopyourcity.cityofnewyork.us
SUMMARY:Creating a Business Idea That Works
DESCRIPTION:Many people have a business idea and passion for it. But few understand or have the research to prove the idea will work. \nThe goal of this course is to provide you with the tools to analyze your customers\, industry\, and competitors. You will leave the course with an action plan that can determine if your idea is the right market opportunity. \nDuring this course\, you will: \n\nDetermine the market problem your business will solve\nDevelop a framework and research plan to better understand your target customer\, industry\, and competitors\nDevelop a unique value proposition (UVP) statement\nDraft your business concept statement\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. If you are a pre-startup\, we recommend you complete the first course in this series\, “First Step to Starting a Business\,” before taking this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-a-business-idea-that-works-4/
LOCATION:Webinar
CATEGORIES:NYC Small Business Month,Staten Island
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-1.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240501T090000
DTEND;TZID=America/New_York:20240501T110000
DTSTAMP:20260428T180257
CREATED:20240426T000956Z
LAST-MODIFIED:20240426T000959Z
UID:2294-1714554000-1714561200@shopyourcity.cityofnewyork.us
SUMMARY:Creating Content Your Customers Value
DESCRIPTION:Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful\, relevant\, and engaging. \nThis course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course\, you will be able to: \n\nUnderstand the role of non-promotional content in a marketing strategy\nApply a framework for developing and assessing your own marketing content\nDefine the language your customers use to describe their needs and desires\nIdentify ideas for marketing content that will work for your business\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the first module\, “Developing a Marketing Strategy\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-content-your-customers-value-2/
LOCATION:Webinar
CATEGORIES:Brooklyn,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-5.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240501T110000
DTEND;TZID=America/New_York:20240501T120000
DTSTAMP:20260428T180257
CREATED:20240426T005228Z
LAST-MODIFIED:20240426T005230Z
UID:2297-1714561200-1714564800@shopyourcity.cityofnewyork.us
SUMMARY:Financial Fitness for Small Business Owners
DESCRIPTION:Many small business owners use their personal finances/credit to start and run their business. Sometimes there can be overlap between personal and business finances. \nRegardless of your situation\, it is important for small business owners to be on top of their personal finances to ensure financial health and to plan for the future. \nJoin us as experts from Urban Upbound cover best practices\, tips\, and advice for personal financial health. \nPlease note: This is an in-person class.
URL:https://shopyourcity.cityofnewyork.us/event/financial-fitness-for-small-business-owners/
LOCATION:NYC Business Solutions Queens Center at the NYC Small Business Support Center\, 90-27 Sutphin Boulevard\, 4th Floor\, Jamaica\, NY\, 11435\, United States
CATEGORIES:NYC Small Business Month,Queens
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-10.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
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