Shop Your City

WE Master Money Workshop: Planning for a Profitable Business
2023-05-03 10:00 - 11:30 UTC | Webinar
WE Master Money: Funding is a series of workshops that are designed to help women entrepreneurs gain knowledge about alternative sources of funding for their businesses. Learn about financing options for your business and how to talk to investors.
Planning for a Profitable Business
Workshop topics include:

What is financial management
What is a profitable business
Cashflow management
Planning for capital

Desarrollar Sus Operaciones de Negocios
2023-05-03 11:00 - 13:00 | Webinar
DESARROLLAR SUS OPERACIONES DE NEGOCIOS
Muchas empresas fracasan no debido a una mala idea de negocios, sino porque no había un sistema que estandarice, midiera y mejorara sus operaciones.
El objetivo de este curso es ayudarlo a traducir su concepto de negocio en una operación eficiente que mejore y aumente sus resultados en forma continua.
Durante este curso, Usted

Aprenderás sobre el valor y los componentes de un plan operativo de negocios
Va a trazar los procesos, recursos y socios de su empresa utilizando un lienzo de modelo de negocio
Identificará sus procesos críticos y procesos alternativos para ellos
Definará los indicadores clave de rendimiento (KPI) y los objetivos de KPI para su negocio

Este curso es el tercer módulo de la serie de cinco cursos Introducción a la iniciativa empresarial del Departamento de Servicios para Pequeñas Empresas de Nueva York (SBS). Si es un pre-inicio, le recomendamos que complete el primer y el segundo módulo de esta serie, “Primer paso para iniciar un negocio” y “Creación de una idea de negocio que funcione”, antes de tomar este curso.

Finanzas Empresariales 1
2023-05-03 15:30 - 17:30 | Webinar
La administración financiera puede ser la parte más intimidante de dirigir un negocio. El objetivo de este curso es revelar que no tiene que ser intimidante.Destinado a emprendedores que no están familiarizados con la gestión financiera empresarial, Finanzas Empresariales1 presenta sus términos y conceptos clave en el lenguaje diario.
Durante este curso, usted:
Desarrollaráun entendimiento de los términos financieros básicos de la empresa, tales como ganancias, flujo de efectivo y margen brutoTrabajarácon estados financieros básicos, incluidos los estados de ingresos, balances generales, estados de flujos de efectivoDefinirálos gastos comerciales comunes en las etapas de inicio y operación.Calcularámárgenes brutos, puntos de equilibrio y objetivos de ganancias utilizando un negocio de estudio de casoEste curso es el cuarto módulo de la serie de cinco cursos Introducción a la iniciativa empresarial del Departamento de Servicios para Pequeñas Empresas de Nueva York (SBS). Si es un pre-inicio, le recomendamos que complete los primeros tres módulos de esta serie: “Primer paso para iniciar un negocio”, “Creación de una idea de negocio que funcione” y “Desarrollo de sus operaciones comerciales” -antes de tomar esto. curso.

First Steps to Starting a Business
2023-05-03 17:00 - 19:00 | Webinar
This is the first part of a three-part series.
Part two, Creating a Business Idea that Works, is on May 10, 5:00-7:00PM. Register here.
Part three, Building an Operational Plan, is on May 17, 5:00-7:00.PM. Register here.
Opening a business in New York City can seem daunting at the start. Many entrepreneurial New Yorkers ask: where do I begin? The goal of this course is to help you understand what starting an NYC business requires, and to define your own expectations for life as a business owner.
Class Duration: 2 Hours
Please note: This is an online webinar. You will receive the details needed to join within 24 hours of the scheduled start time. To receive these details you MUST register beforehand.

Choosing a Business Legal Structure
2023-05-04 18:00 - 20:00 | Webinar
The goal of this course is to help you understand the importance of your business structure, and to help you protect your assets.
During the course, you will:

Understand why choice of business entity matters, and how to pick the right one for your business
Know how to avoid making the most common mistakes business owners make with waivers, disclaimers and contracts
Understand how to insure against risks: the types of policies that will best serve your business in today’s social and political climate
Understand the fundamental importance of managing cash flow effectively, and the need to balance stakeholder interests in your business, including existing and potential debt and equity obligations

This course is the Legal Structure module in the NYC Department of Small Business Services’ (SBS) course Introduction to Entrepreneurship series.

Creating Content Your Customers Value
2023-05-05 12:00 - 14:00 | Webinar
Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful, relevant, and engaging.
This course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course, you will be able to:

Understand the role of non-promotional content in a marketing strategy
Apply a framework for developing and assessing your own marketing content
Define the language your customers use to describe their needs and desires
Identify ideas for marketing content that will work for your business

This course is the second module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the first module, “Developing a Marketing Strategy,” before you take this course.

Financing for Your Small Business
2023-05-05 15:00 - 16:00 | Webinar
Hosted by a NYC Business Solutions Finance Account Manager, we will walk you through:

Available small business financing products
Viable small business lenders
Preparing for your financing application
FAQs for post-pandemic financing

Meet the Lender: Greater Jamaica Development Corp
2023-05-08 10:00 - 11:00 | Webinar
Join us to connect with one of our lending partners.In this webinar, we will discuss general considerations and guidelines for financing your businesses. You will also have the opportunity to connect with one of our lending partners and ask specific questions about your business finance needs, and the financial products offered by our partner.
Webinar Duration: 1 Hour
Please note: This is an online webinar. You will receive the details needed to join within 24 hours of the scheduled start time. To receive these details, you MUST register beforehand.

Citywide BID Day
2023-05-09 00:00 - 23:59 | New York
NYC’s Business Improvement Districts (BIDs) deliver more than $160 million in additional services throughout the five boroughs and build vibrant neighborhoods where New Yorker’s shop, work and live.
Visit your local Business Improvement District to see what activities they are planning during the month of May to celebrate their local merchants and unique neighborhoods!

Cómo Seleccionar la Estructura Legal de su Negocio
2023-05-09 10:00 - 11:00 | Webinar
Este taller incluye una discusión en profundidad sobre los pros y los contras de las opciones disponibles en el estado de Nueva York, como propiedad única, sociedad, corporación “c” o “s” y la compañía de responsabilidad limitada (LLC), para que pueda determine cuál es mejor para usted.
Duración de la clase: 1 hora
Tenga en cuenta: este es un seminario web en línea. Recibirá los detalles necesarios para unirse dentro de las 24 horas posteriores a la hora de inicio programada. Para recibir estos detalles, DEBE registrarse de antemano.

WEBINAR: Business Finance 1
2023-05-09 11:00 - 13:30 | Webinar
For many entrepreneurs, the financial aspect of business ownership can be the most intimidating part. But it doesn’t have to be: business finances are not so different from your personal finances.
Under that premise, this course teaches the fundamentals of business financial management in a way any interested person can understand. By the end of the course, you will understand the basic financial terms, statements, and calculations that business owners use.
By the end of this course, you will have:

Understood the basic business financial terms (e.g. profit, cost-of-goods-sold, gross margin, cash flow)
Worked with basic financial statements (i.e. income statements, balance sheets, cash flow statements)
Define the difference your business’s start-up and operating expenses
Calculated gross margins, break-even points, and profit goals for a sample business

How can Content Creation Grow Your Business?
2023-05-10 11:00 - 12:00 | Webinar
*This workshop is in partnership with the The Content House*
Having a strong social media presence has become an essential tool of every modern business. With the the constant evolvement of new social media platforms, it can be difficult for entrepreneurs to manage and create the right content on the right platform for their target customers. This course will educate you on the importance of Content Creation and how you can utilize this tool to help grow revenue your business!!
By the end of this course you will be able to:
Understand the importance of social media for start up and existing businesses
Learn how to create content to increase visibility and attract more clients
Apply best practices to help your business generate additional revenue and growth opportunities
A computer is STRONGLY recommended for this course.

Finanzas Empresariales 1: Como Comenzar
2023-05-10 11:00 - 13:00 | Webinar
La administración financiera puede ser la parte más intimidante de dirigir un negocio. El objetivo de este curso es revelar que no tiene que ser intimidante.
Destinado a emprendedores que no están familiarizados con la gestión financiera empresarial, Finanzas Empresariales 1 presenta sus términos y conceptos clave en el lenguaje diario.
Durante este curso, usted:

Desarrollará un entendimiento de los términos financieros básicos de la empresa, tales como ganancias, flujo de efectivo y margen bruto
Trabajará con estados financieros básicos, incluidos los estados de ingresos, balances generales, estados de flujos de efectivo
Definirá los gastos comerciales comunes en las etapas de inicio y operación.
Calculará márgenes brutos, puntos de equilibrio y objetivos de ganancias utilizando un negocio de estudio de caso

Este curso es el cuarto módulo de la serie de cinco cursos Introducción a la iniciativa empresarial del Departamento de Servicios para Pequeñas Empresas de Nueva York (SBS). Si es un pre-inicio, le recomendamos que complete los primeros tres módulos de esta serie: “Primer paso para iniciar un negocio”, “Creación de una idea de negocio que funcione” y “Desarrollo de sus operaciones comerciales” – antes de tomar esto. curso.

Webinar Business Finances 1: Getting Started
2023-05-10 13:00 - 13:30 | Webinar
Intended for entrepreneurs unfamiliar with business financial management, Business Finances 1 introduces its key terms and concepts in everyday language.
During this course, you will:

Develop an understanding of basic business financial terms, such as profit, cash flow, and gross margin.
Work with basic financial statements, including income statements, balance sheets, cash flow statements.
Define the common business expenses at both the startup and operating stages.
Calculate gross margins, breakeven points, and profit goals using a case study business.

This course is the fourth module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. If you are a pre-startup, we recommend that you complete the first three modules in this series – “First Step to Starting a Business,” “Creating a Business Idea that Works,” and “Building Your Business Operations” – before taking this course.

WE Connect Mentor Session with Dr. Corrinne Graham on Scaling a Start-up
2023-05-10 17:00 - 18:00 | Webinar
In this expert-led group mentoring session series, you will have the chance to work in a facilitated setting with industry experts to understand the tools through which you can develop positioning, tech tools, marketing and finance strategies.
For this virtual 1-hour mentoring session you will learn foundational strategies on how to run and scale your business. During this session you will gain skills to help your business succeed in a diverse and competitive environment.

Creating a Business Idea that Works
2023-05-10 17:00 - 19:00 | Webinar
This is the second part of a three-part series.
Part one, First Steps to Starting a Business, is on May 3, 5:00-7:00PM. Register here.
Part three, Building an Operational Plan, is on May 17, 5:00-7:00.PM. Register here.
Opening a business in New York City can seem daunting at the start. Many entrepreneurial New Yorkers ask: where do I begin? The goal of this course is to help you understand what starting an NYC business requires, and to define your own expectations for life as a business owner.
Class Duration: 2 Hours
Please note: This is an online webinar. You will receive the details needed to join within 24 hours of the scheduled start time. To receive these details you MUST register beforehand.

WE Connect Mentor Session with Rosario B. Casas on Assertive Communication
2023-05-11 17:00 - 18:00 | Webinar
In this expert-led group mentoring session series, you will have the chance to work in a facilitated setting with industry experts to understand the tools through which you can develop positioning, tech tools, marketing, and finance strategies.
Join Rosario to learn effective communication techniques and strategies to express your ideas with clarity and confidence. It is an interactive session where participants can ask questions to make the session content more relevant to their business.

Reducing Taxes and Healthcare Costs for Small Businesses
2023-05-11 18:00 - 19:00 | Webinar
Learn how the TOTAL Wellness Program significantly improves the employee healthcare experience while simultaneously lowering costs for everyone by improving healthcare education, transparency & access.
Employers partner with the TWP to deliver high quality benefits that drive down healthcare costs & attract/retain talent. Employees enroll in the TWP to improve their overall health while instantly reducing taxes & healthcare costs.

WE Master Money: Funding
2023-05-11 18:00 - 20:00 | Webinar
WE Master Money: Funding is a series of workshops that are designed to help women entrepreneurs gain knowledge about alternative sources of funding for their businesses.
Workshop topics include:

An overview of funding options
The 5 C’s of credit that lenders look for
Interactive exercises to help understand capital
Perfecting your business presentation

WE Connect Mentor Session with Malla Haridat on Marketing and Sales
2023-05-12 12:00 - 13:00 | Webinar
In this expert-led group mentoring session series, you will have the chance to work in a facilitated setting with industry experts to understand the tools through which you can develop positioning, tech tools, marketing and finance strategies.
In this virtual 1-hour mentoring session you will learn all you’ve been wanting to about Marketing and Sales. This mentor session will run in the hot seat coaching format where participants can share questions regarding the challenges, they are facing with business sales and marketing.

Building your Own Business Website
2023-05-12 12:00 - 14:00 | Webinar
In the past, building a business website could be expensive and complicated. But today, there are website builders that are affordable and easy-to-use for almost any entrepreneur.
This course will teach you how to create a professional business website with the latest tools. You will leave this course with a real business website and the information to build and launch it on your own.
This course requires a computer. If you cannot bring a computer to the course, please note this when registering.
This course is the third module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the prior two modules, “Developing a Marketing Strategy” and “Creating Content Your Customers Value,” before you take this course.

Financing Office Hours, Queens
2023-05-15 10:00 - 10:30 | Webinar
Attend our virtual financing office hours to connect with a financial advisor and discuss your business financing goals.
Register to receive zoom info.

How To Protect Your Business from Cyber Attacks
2023-05-15 15:00 - 17:00 | Webinar
Join us to hear from members of the Mastercard Cyber & Intelligence Solutions team who will provide an overview of cybersecurity education, resources, and tools designed to help small and medium businesses improve the security of their digital ecosystem.
During this webinar participants will get a tour of The Mastercard Trust Center, where they can access additional cybersecurity materials.
SESSION OVERVIEW

A review of the most common cyber/fraud threats for small businesses
How to inventory your devices, apps and accounts
Software updates & business security
Creating strong passwords/two-factor authentication
Protection against phishing and malware

Webinar Duration: 2 Hours
Please note: This is an online webinar. You will receive the details needed to join within 24 hours of the scheduled start time. To receive these details you MUST register beforehand.

M/WBE Contracting Symposium
2023-05-16 10:00 - 13:00 | NYC Department of Small Business Services, 1 Liberty Plaza, 11th Floor, New York, NY, 10006, United States
The NYC Department of Small Business Services (SBS) will be hosting an M/WBE Contracting Symposium where M/WBE certified firms will gain insights and resources to help win more government contracts, including:

Fireside Chat with an M/WBE Mentor to talk about their experiences selling to the City of New York
Best practices and upcoming opportunities from with City agencies surrounding the M/WBE Non-Competitive Small Purchase Method
Networking with SBS staff and partner agencies sharing resources on selling to government

QuickBooks Online
2023-05-16 10:00 - 15:00 | Webinar
MUST ATTEND FOR THE WHOLE DURATION OF THE SESSION
Learn the key features and benefits of this accounting software!
Business owners need to monitor their spending and expenses in order to maintain a healthy profit. Quickbooks can help you keep track of daily transactions, as well as develop financial reports such as Income Statements, Balance Sheets, and Cash Flow Statements. This course will teach you how this software program can help you track your business financials effectively and efficiently.
You will learn about:

Setting up your chart of accounts
Recording purchases, bills and accounts payable
Recording your sales, receive payments and make deposits
Creating reports that help you understand business performance

*NOTE: This course is designed to teach owners of existing businesses how to use the software application. To benefit from this course, you must have a basic knowledge of business financials and computer applications. You should also have a working knowledge of: categorizing revenues and expenses on an income statement, using a balance sheet, creating and using a cash flow statement, and accounting and bookkeeping methodology. If you do not, please take our course, Business Financial Management, first.

Sobre Neighborhood Trust Y El Taller De Crédito
2023-05-16 11:30 - 12:30 | Webinar
Neighborhood Trust Financial Partners (NTFP) es una organización sin fines de lucro que brinda servicios de consejería financiera a la comunidad. Innovamos para crear productos, servicios y beneficios financieros para trabajadores de bajo y medio ingreso. Como parte de nuestros servicios, ofrecemos un taller sobre la importancia del crédito y los reportes de crédito. El taller se enfocará en qué tipo de información existe en un reporte de crédito, como mantenerse informado sobre su reporte de crédito y cubrirá medidas básicas que usted puede tomar para mejorar su perfil crediticio.

Employee or Independent Contractor?
2023-05-16 12:00 - 13:30 | Webinar
Business owners must classify their workers as either Employees or Independent Contractors. The classification of a worker as an Independent Contractor is frequently appealing to the Owner because it saves the Owner money and means less administrative work.
However, the classification is determined by law, not by the parties’ choice. This workshop covers the legal factors that determine the proper classification, identifying the three main categories of evidence that show whether a worker is an employee or an independent contractor.
Businesses must weigh all these factors when determining whether a worker is an employee or independent contractor. (This is also sometimes called “WORKER MISCLASSIFICATION”)

Business Finance 1: Getting Started
2023-05-16 12:00 - 14:00 | Webinar
Financial management can be the most intimidating part of running a business. The goal of this course is to reveal that it need not be.
Intended for entrepreneurs unfamiliar with business financial management, Business Finances 1 introduces its key terms and concepts in everyday language.
During this course, you will:

Develop an understanding of basic business financial terms, such as profit, cash flow, and gross margin
Work with basic financial statements, including income statements, balance sheets, cash flow statements
Define the common business expenses at both the startup and operating stages
Calculate gross margins, breakeven points, and profit goals using a case study business

This course is the fourth module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. If you are a pre-startup, we recommend that you complete the first three modules in this series – “First Step to Starting a Business,” “Creating a Business Idea that Works,” and “Building Your Business Operations” – before taking this course.

Finanzas Empresariales 2: Planificar Para Ser Rentable
2023-05-17 11:00 - 13:00 | Webinar
Nota: este curso es el segundo de un par de cursos de SBS sobre finanzas empresariales. Por favor complete “Finanzas Empresariales 1: Como Comenzar” antes de asistir a este curso.
Todos los empresarios están en el negocio para obtener ganancias, pero solo algunos lo hacen. Un paso crítico para el éxito es crear el plan financiero que guiará su negocio hacia la rentabilidad.
El objetivo de este curso es proporcionarle la información y las herramientas para crear su propio plan de rentabilidad. Ya sea que esté planeando comenzar o crecer, este curso le puede ayudar.
Durante este curso, usted:

Comenzará a desarrollar un presupuesto de inicio / crecimiento usando listas de verificación de gastos comerciales
Aplicará métodos basados en la investigación para proyectar sus precios y el número de ventas.
Trabajará con un estado de ingresos y un gráfico proyectados para identificar puntos de equilibrio y rentabilidad
Utilizará el cálculo del retorno de la inversión (ROI) para comparar las proyecciones financieras con los promedios de la industria
