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DTSTART;TZID=UTC:20240507T160000
DTEND;TZID=UTC:20240507T170000
DTSTAMP:20260403T174035
CREATED:20240425T215624Z
LAST-MODIFIED:20240429T151058Z
UID:2360-1715097600-1715101200@shopyourcity.cityofnewyork.us
SUMMARY:Boost Your Money Management Skills for Your Small Business (Part 2)
DESCRIPTION:Whether you’re starting a new business or already managing one\, it’s important to understand how to manage your business finances. Having good money management skills will help increase your business’ opportunity for success. \nPart 2 will help you understand cash flow and profit & loss. Plus\, you’ll learn about money management mistakes to avoid.
URL:https://shopyourcity.cityofnewyork.us/event/boost-your-money-management-skills-for-your-small-business-part-2/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-1.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240507T130000
DTEND;TZID=UTC:20240507T150000
DTSTAMP:20260403T174035
CREATED:20240425T215356Z
LAST-MODIFIED:20240425T215358Z
UID:2358-1715086800-1715094000@shopyourcity.cityofnewyork.us
SUMMARY:Webinar\, Developing a Marketing Strategy | UM-BSC | 5/7/2024
DESCRIPTION:Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. \nThe goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. \nDuring this course\, you will: \n\nDefine the “why” behind why you are in business\nMap out your customer using a customer persona\nDevelop your unique value proposition (UVP)\nWrite and deliver an elevator pitch\nUnderstand the value and role of digital marketing in a business strategy\n\nThis course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module\, “Creating Content Your Customers Value.”
URL:https://shopyourcity.cityofnewyork.us/event/webinar-developing-a-marketing-strategy-um-bsc-5-7-2024/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-4.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240506T180000
DTEND;TZID=UTC:20240506T200000
DTSTAMP:20260403T174035
CREATED:20240429T215439Z
LAST-MODIFIED:20240429T215441Z
UID:2526-1715018400-1715025600@shopyourcity.cityofnewyork.us
SUMMARY:Small Business Finances Seminar (小企业金融研讨会)
DESCRIPTION:Small business owners should have full control over their own financial records\, both for tax purposes and when applying for loans. \nJoin the Asian American Federation as experts cover crucial topics (in Mandarin) for small business owners\, including: \n\nWhat to consider when choosing a tax professional\nHow to protect yourself from dishonest tax preparers\nBest practices for business recordkeeping\nLow-interest loan options\nFree small business consulting services\nQ&A\n\n  \n小企业主应该完全控制自己的财务记录，无论是出于税务目的还是申请贷款时。加入亚裔美国人联合会，专家们将涵盖小企业主的重要主题，包括： \n\n选择税务专业人员时要考虑什么\n如何保护自己免受不诚实税务从业者的侵害\n业务记录保存的最佳实践\n低息贷款选择\n免费的小型企业咨询服务\n问答\n\n第二是5月6号（周一），6点至8点，在大通银行的曼哈顿华人区 （180 Canal St，Manhattan）。
URL:https://shopyourcity.cityofnewyork.us/event/small-business-finances-seminar-%e5%b0%8f%e4%bc%81%e4%b8%9a%e9%87%91%e8%9e%8d%e7%a0%94%e8%ae%a8%e4%bc%9a/
LOCATION:Chase Bank – Chinatown\, 180 Canal Street\, New York\, NY\, 10013\, United States
CATEGORIES:Manhattan
ATTACH;FMTTYPE=image/png:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/04/Manhattan.Flushing-Skyview-Mandarin-_.png
ORGANIZER;CN="Asian American Federation":MAILTO:info@aafederation.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240506T140000
DTEND;TZID=UTC:20240506T180000
DTSTAMP:20260403T174035
CREATED:20240426T215357Z
LAST-MODIFIED:20240426T215358Z
UID:2467-1715004000-1715018400@shopyourcity.cityofnewyork.us
SUMMARY:Strolling Mariachi Performance
DESCRIPTION:A local Mariachi Ensemble will stroll and perform along the Steinway Street BID corridor (Steinway Street between 28th – 35th avenues).
URL:https://shopyourcity.cityofnewyork.us/event/strolling-mariachi-performance/
LOCATION:Steinway Street BID Corridor (Steinway Street between 28th – 35th avenues)\, Steinway Street between 28th - 35th avenues\, Astoria\, NY\, 11103\, United States
CATEGORIES:NYC Department of Small Business Services,NYC Small Business Month,Queens
ORGANIZER;CN="Steinway Street BID":MAILTO:info@steinwaystreet.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240506T130000
DTEND;TZID=UTC:20240506T150000
DTSTAMP:20260403T174035
CREATED:20240425T215041Z
LAST-MODIFIED:20240425T215044Z
UID:2356-1715000400-1715007600@shopyourcity.cityofnewyork.us
SUMMARY:Creating Content Your Customers Value | LM 5/6
DESCRIPTION:Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful\, relevant\, and engaging. \nThis course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course\, you will be able to: \n\nUnderstand the role of non-promotional content in a marketing strategy\nApply a framework for developing and assessing your own marketing content\nDefine the language your customers use to describe their needs and desires\nIdentify ideas for marketing content that will work for your business\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the first module\, “Developing a Marketing Strategy\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-content-your-customers-value-lm-5-6/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240503T180000
DTEND;TZID=UTC:20240503T200000
DTSTAMP:20260403T174035
CREATED:20240429T214907Z
LAST-MODIFIED:20240429T214908Z
UID:2530-1714759200-1714766400@shopyourcity.cityofnewyork.us
SUMMARY:Small Business Finances Seminar(小企业金融研讨会)
DESCRIPTION:Small business owners should have full control over their own financial records\, both for tax purposes and when applying for loans. \nJoin the Asian American Federation as experts cover crucial topics (in Korean) for small business owners\, including: \n\nWhat to consider when choosing a tax professional\nHow to protect yourself from dishonest tax preparers\nBest practices for business recordkeeping\nLow-interest loan options\nFree small business consulting services\nQ&A\n\n올해 세금 납부하시면서 많이 어려우셨죠? 아시안 아메리칸 연맹에서 IRS 및 르네상스의 재무 전문가를 모시고\, 한인 자영업자 분들께 세금 관리 노하우를 소개해드립니다. 이번 세미나에는 한국어 통역이 진행될 예정이어서 편하게 참여할 수 있으며\, 세무 전문가를 선정하는 법\, 소기업 재무관리 모범사례\, 무료 비즈니스 컨설팅 등 유용한 프로그램들이 많이 준비되어 있습니다. \n오는 5/3(금)\, 6pm-8pm 플러싱 ‘퀸즈한인회 사무실’ (163-07 Depot Rd. Suite #B1(지하 1층)\, Flushing)에서 진행하오니 많은 참여 바랍니다.
URL:https://shopyourcity.cityofnewyork.us/event/small-business-finances-seminar%e5%b0%8f%e4%bc%81%e4%b8%9a%e9%87%91%e8%9e%8d%e7%a0%94%e8%ae%a8%e4%bc%9a/
LOCATION:Korean American Association of Queens\, New York\, 163-07 Depot Road\, Flushing\, NY\, 11358\, United States
CATEGORIES:NYC Small Business Month,Queens
ATTACH;FMTTYPE=image/png:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/04/5_3-KAAQ-Korean.png
ORGANIZER;CN="Asian American Federation":MAILTO:info@aafederation.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240502T180000
DTEND;TZID=UTC:20240502T200000
DTSTAMP:20260403T174035
CREATED:20240429T215926Z
LAST-MODIFIED:20240429T215927Z
UID:2520-1714672800-1714680000@shopyourcity.cityofnewyork.us
SUMMARY:Small Business Finances Seminar (小企业金融研讨会)
DESCRIPTION:Small business owners should have full control over their own financial records\, both for tax purposes and when applying for loans. \nJoin the  Asian American Federation as experts cover crucial topics (in Mandarin) for small business owners\, including: \n\nWhat to consider when choosing a tax professional\nHow to protect yourself from dishonest tax preparers\nBest practices for business recordkeeping\nLow-interest loan options\nFree small business consulting services\nQ&A\n\n  \n小企业主应该完全控制自己的财务记录，无论是出于税务目的还是申请贷款时。加入亚裔美国人联合会，专家们将涵盖小企业主的重要主题，包括： \n\n选择税务专业人员时要考虑什么\n如何保护自己免受不诚实税务从业者的侵害\n业务记录保存的最佳实践\n低息贷款选择\n免费的小型企业咨询服务\n问答\n\n研讨会有两场，第一是5月2号（周四），6点至8点，在大通银行的法拉盛 Skyview （40-28 College Point Blvd，Flushing）。
URL:https://shopyourcity.cityofnewyork.us/event/small-business-finances-seminar-%e5%b0%8f%e4%bc%81%e4%b8%9a%e9%87%91%e8%9e%8d%e7%a0%94%e8%ae%a8%e4%bc%9a-2/
LOCATION:Chase Bank – Flushing Skyview Center\, 40-28 College Point Boulevard\, Flushing\, NY\, 11354\, United States
ATTACH;FMTTYPE=image/png:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/04/Manhattan.Flushing-Skyview-Mandarin.png
ORGANIZER;CN="Asian American Federation":MAILTO:info@aafederation.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240502T160000
DTEND;TZID=UTC:20240502T180000
DTSTAMP:20260403T174035
CREATED:20240425T214745Z
LAST-MODIFIED:20240425T214746Z
UID:2344-1714665600-1714672800@shopyourcity.cityofnewyork.us
SUMMARY:Worker Cooperative Initiative 10th Anniversary Celebration - Virtual
DESCRIPTION:The NYC Department of Small Business Services (SBS) invites you to join us in celebrating the 10-year anniversary of the Worker Cooperative Business Development Initiative (WCBDI). \nThe WCBDI is a joint effort of SBS\, the City of New York\, and New York City Council\, that offers innovative ways for New Yorkers to overcome economic and social inequality by supporting the development of worker cooperatives. Worker cooperatives are businesses that are owned and controlled by their workers (worker-owners). Worker cooperatives give New Yorkers the opportunity to co-own a business\, creating sustainable and dignified jobs while developing community wealth. \nThe event will feature a panel discussion where you will hear inspiring stories from cooperative members\, reflections on the journey of the program\, as well as the challenges and opportunities in scaling the adoption of the worker cooperative model. \nWe look forward to celebrating with you!
URL:https://shopyourcity.cityofnewyork.us/event/worker-cooperative-initiative-10th-anniversary-celebration-virtual/
LOCATION:Webinar
CATEGORIES:Manhattan,National Small Business Week,NYC Department of Small Business Services
ATTACH;FMTTYPE=image/png:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/04/wcbdievent.png
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240502T130000
DTEND;TZID=UTC:20240502T160000
DTSTAMP:20260403T174035
CREATED:20240425T214332Z
LAST-MODIFIED:20240425T214333Z
UID:2321-1714654800-1714665600@shopyourcity.cityofnewyork.us
SUMMARY:Meet The Banker: Brooklyn Coop - Funding Success
DESCRIPTION:This workshop will dive deeper into the financial requirements and documentation needed for a successful business loan application. \nBusiness owners will be introduced to financial analysis\, Profit & Loss development\, Margin and Ratio analysis\, basics of business forecasting\, and strategy development.
URL:https://shopyourcity.cityofnewyork.us/event/meet-the-banker-brooklyn-coop-funding-success/
LOCATION:NYC Business Solutions Brooklyn Center\, 9 Bond Street\, 5th Floor\, Brooklyn\, NY\, 11201\, United States
CATEGORIES:Brooklyn,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240502T130000
DTEND;TZID=UTC:20240502T150000
DTSTAMP:20260403T174035
CREATED:20240425T213722Z
LAST-MODIFIED:20240425T213723Z
UID:2353-1714654800-1714662000@shopyourcity.cityofnewyork.us
SUMMARY:Boost Your Money Management Skills Part 1
DESCRIPTION:Whether you’re starting a new business or already managing one\, it’s important to understand how to manage your business finances. Having good money management skills will help increase your business’ opportunity for success. \nPart 1 will show you how to separate business and personal finances and track your business finances. \nPlus\, you’ll learn about money management mistakes to avoid.
URL:https://shopyourcity.cityofnewyork.us/event/boost-your-money-management-skills-part-1/
LOCATION:Webinar
CATEGORIES:Brooklyn,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-6.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240502T130000
DTEND;TZID=UTC:20240502T140000
DTSTAMP:20260403T174035
CREATED:20240425T212849Z
LAST-MODIFIED:20240425T215730Z
UID:2311-1714654800-1714658400@shopyourcity.cityofnewyork.us
SUMMARY:Aplicando Para Préstamos y Subvenciones
DESCRIPTION:Este seminario brindará orientación a las empresas interesadas en solicitar préstamos y subvenciones. Además de brindar una descripción general de las opciones de financiamiento disponibles\, compartiremos consejos a considerar antes de endeudarse\, una descripción general de los documentos comúnmente requeridos para solicitar un préstamo y un resumen de otros préstamos y subvenciones que actualmente están disponibles para empresas de la Ciudad de Nueva York.
URL:https://shopyourcity.cityofnewyork.us/event/en-persona-aplicando-para-prestamos-y-subvenciones/
LOCATION:Harlem Commonwealth Council\, 361 W. 125th Street\, New York\, NY\, 10027\, United States
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Financing-Assistance-program.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240502T110000
DTEND;TZID=UTC:20240502T130000
DTSTAMP:20260403T174035
CREATED:20240425T211551Z
LAST-MODIFIED:20240425T211553Z
UID:2309-1714647600-1714654800@shopyourcity.cityofnewyork.us
SUMMARY:Finanzas Empresariales 2: Planificar Para Ser Rentable
DESCRIPTION:Todos los empresarios están en el negocio para obtener ganancias\, pero solo algunos lo hacen. Un paso crítico para el éxito es crear el plan financiero que guiará su negocio hacia la rentabilidad. \nEl objetivo de este curso es proporcionarle la información y las herramientas para crear su propio plan de rentabilidad. Ya sea que esté planeando comenzar o crecer\, este curso le puede ayudar. \nDurante este curso\, usted: \n\nComenzará a desarrollar un presupuesto de inicio / crecimiento usando listas de verificación de gastos comerciales\nAplicará métodos basados en la investigación para proyectar sus precios y el número de ventas.\nTrabajará con un estado de ingresos y un gráfico proyectados para identificar puntos de equilibrio y rentabilidad\nUtilizará el cálculo del retorno de la inversión (ROI) para comparar las proyecciones financieras con los promedios de la industria\n\nNota: este curso es el segundo de un par de cursos de SBS sobre finanzas empresariales. Por favor complete “Finanzas Empresariales 1: Como Comenzar” antes de asistir a este curso.
URL:https://shopyourcity.cityofnewyork.us/event/finanzas-empresariales-2-planificar-para-ser-rentable-2/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240502T100000
DTEND;TZID=UTC:20240502T110000
DTSTAMP:20260403T174035
CREATED:20240425T210014Z
LAST-MODIFIED:20240425T210016Z
UID:2303-1714644000-1714647600@shopyourcity.cityofnewyork.us
SUMMARY:Meet the Lender: Citizens Bank
DESCRIPTION:Have you been wondering how to get money to start or grow your business? Do you know how to ask for financing? \nIf you have been asking yourself these questions and are not sure where to find the answers\, then you need to attend our Meet the Lender workshop and meet with one of our local lending partners. \nThere will also be time for you to speak with the lender individually about your business needs.
URL:https://shopyourcity.cityofnewyork.us/event/meet-the-lender-citizens-bank-2/
LOCATION:Webinar
CATEGORIES:NYC Department of Small Business Services,NYC Small Business Month,Queens
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Financing-Assistance-program.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240502T100000
DTEND;TZID=UTC:20240502T110000
DTSTAMP:20260403T174035
CREATED:20240425T205709Z
LAST-MODIFIED:20240425T205711Z
UID:2301-1714644000-1714647600@shopyourcity.cityofnewyork.us
SUMMARY:Meet the Lender: Citizens Bank
DESCRIPTION:Have you been wondering how to get money to start or grow your business? Do you know how to ask for financing? \nIf you have been asking yourself these questions and are not sure where to find the answers\, then you need to attend our Meet the Lender workshop and meet with one of our local lending partners. \nThere will also be time for you to speak with the lender individually about your business needs.
URL:https://shopyourcity.cityofnewyork.us/event/meet-the-lender-citizens-bank/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Financing-Assistance-program.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240501T150000
DTEND;TZID=UTC:20240501T160000
DTSTAMP:20260403T174035
CREATED:20240425T205228Z
LAST-MODIFIED:20240425T205230Z
UID:2297-1714575600-1714579200@shopyourcity.cityofnewyork.us
SUMMARY:Financial Fitness for Small Business Owners
DESCRIPTION:Many small business owners use their personal finances/credit to start and run their business. Sometimes there can be overlap between personal and business finances. \nRegardless of your situation\, it is important for small business owners to be on top of their personal finances to ensure financial health and to plan for the future. \nJoin us as experts from Urban Upbound cover best practices\, tips\, and advice for personal financial health. \nPlease note: This is an in-person class.
URL:https://shopyourcity.cityofnewyork.us/event/financial-fitness-for-small-business-owners/
LOCATION:NYC Business Solutions Queens Center at the NYC Small Business Support Center\, 90-27 Sutphin Boulevard\, 4th Floor\, Jamaica\, NY\, 11435\, United States
CATEGORIES:NYC Small Business Month,Queens
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-10.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240501T130000
DTEND;TZID=UTC:20240501T150000
DTSTAMP:20260403T174035
CREATED:20240425T200956Z
LAST-MODIFIED:20240425T200959Z
UID:2294-1714568400-1714575600@shopyourcity.cityofnewyork.us
SUMMARY:Creating Content Your Customers Value
DESCRIPTION:Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful\, relevant\, and engaging. \nThis course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course\, you will be able to: \n\nUnderstand the role of non-promotional content in a marketing strategy\nApply a framework for developing and assessing your own marketing content\nDefine the language your customers use to describe their needs and desires\nIdentify ideas for marketing content that will work for your business\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the first module\, “Developing a Marketing Strategy\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-content-your-customers-value-2/
LOCATION:Webinar
CATEGORIES:Brooklyn,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-5.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240501T120000
DTEND;TZID=UTC:20240501T140000
DTSTAMP:20260403T174035
CREATED:20240425T195834Z
LAST-MODIFIED:20240425T195836Z
UID:2292-1714564800-1714572000@shopyourcity.cityofnewyork.us
SUMMARY:Creating a Business Idea That Works
DESCRIPTION:Many people have a business idea and passion for it. But few understand or have the research to prove the idea will work. \nThe goal of this course is to provide you with the tools to analyze your customers\, industry\, and competitors. You will leave the course with an action plan that can determine if your idea is the right market opportunity. \nDuring this course\, you will: \n\nDetermine the market problem your business will solve\nDevelop a framework and research plan to better understand your target customer\, industry\, and competitors\nDevelop a unique value proposition (UVP) statement\nDraft your business concept statement\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. If you are a pre-startup\, we recommend you complete the first course in this series\, “First Step to Starting a Business\,” before taking this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-a-business-idea-that-works-4/
LOCATION:Webinar
CATEGORIES:NYC Small Business Month,Staten Island
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-1.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240501T110000
DTEND;TZID=UTC:20240501T130000
DTSTAMP:20260403T174035
CREATED:20240423T220717Z
LAST-MODIFIED:20240425T195921Z
UID:2289-1714561200-1714568400@shopyourcity.cityofnewyork.us
SUMMARY:Creating Content Your Customers Value
DESCRIPTION:Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful\, relevant\, and engaging. \nThis course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course\, you will be able to: \n\nUnderstand the role of non-promotional content in a marketing strategy\nApply a framework for developing and assessing your own marketing content\nDefine the language your customers use to describe their needs and desires\nIdentify ideas for marketing content that will work for your business\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the first module\, “Developing a Marketing Strategy\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/webinar-creating-content-your-customers-value/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240501T110000
DTEND;TZID=UTC:20240501T130000
DTSTAMP:20260403T174035
CREATED:20240423T214758Z
LAST-MODIFIED:20240425T195942Z
UID:2286-1714561200-1714568400@shopyourcity.cityofnewyork.us
SUMMARY:Creating a Business Idea that Works
DESCRIPTION:Many people have a business idea and passion for it. But few understand or have the research to prove the idea will work. \nThe goal of this course is to provide you with the tools to analyze your customers\, industry\, and competitors. You will leave the course with an action plan that can determine if your idea is the right market opportunity. \nDuring this course\, you will: \n\nDetermine the market problem your business will solve\nDevelop a framework and research plan to better understand your target customer\, industry\, and competitors\nDevelop a unique value proposition (UVP) statement\nDraft your business concept statement\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. \nIf you are a pre-startup\, we recommend you complete the first course in this series\, “First Step to Starting a Business\,” before taking this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-a-business-idea-that-works-webinar-bronx-5-1-2024/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-4.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240430T180000
DTEND;TZID=UTC:20240430T200000
DTSTAMP:20260403T174035
CREATED:20240419T184614Z
LAST-MODIFIED:20240419T184617Z
UID:2254-1714500000-1714507200@shopyourcity.cityofnewyork.us
SUMMARY:Wakefield Small Business Networking Social
DESCRIPTION:Our monthly Wakefield merchant meeting is where small business owners can come to meet one another\, network\, and build a strong community identity. \nMerchant Networking Socials highlight local resources\, strengthen communication channels to enhance community voice\, and provide interactive activities to connect merchants and enhance small business owner identity. \nFor more information\, please contact srvijayaku@montefiore.org or text 646.592.3086. RSVP is not required.
URL:https://shopyourcity.cityofnewyork.us/event/wakefield-small-business-networking-social/
LOCATION:Bronx Community Board 12\, 4101 White Plains Rd\, Bronx\, NY\, 10466\, United States
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/png:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/04/WAKEFIELD-SMALL-BUSINESS-1.png
ORGANIZER;CN="Mosholu Preservation Corporation":MAILTO:srvijayaku@montefiore.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230531T150000
DTEND;TZID=UTC:20230531T160000
DTSTAMP:20260403T174035
CREATED:20230504T134854Z
LAST-MODIFIED:20230504T134854Z
UID:1641-1685545200-1685548800@shopyourcity.cityofnewyork.us
SUMMARY:Things Your Business Should Know Before Renting a Commercial Space
DESCRIPTION:NYC Small Business Services’s Commercial Lease Assistance Program at Brooklyn Legal Services Corp. A (“Brooklyn A”) will offer a training for small business owners on the basics of commercial real estate rentals in New York City. It will focus on subjects where business owners may make mistakes or fail to see the importance of certain commercial real estate concepts\, including: \n\nWhat to include in a Letter of Intent (LOI)\nUnderstanding Commencement Date vs. Rent Commencement Date\nPersonal Guarantees and Good Guy Guarantees\nReal Estate Base Tax Years
URL:https://shopyourcity.cityofnewyork.us/event/things-your-business-should-know-before-renting-a-commercial-space/
LOCATION:Webinar
CATEGORIES:Brooklyn,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/SBM-2023-eventbrite.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230531T130000
DTEND;TZID=UTC:20230531T150000
DTSTAMP:20260403T174035
CREATED:20230501T181804Z
LAST-MODIFIED:20230501T181841Z
UID:1553-1685538000-1685545200@shopyourcity.cityofnewyork.us
SUMMARY:Developing a Marketing Strategy
DESCRIPTION:Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. \nThe goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. \nDuring this course\, you will: \n\nDefine the “why” behind why you are in business\nMap out your customer using a customer persona\nDevelop your unique value proposition (UVP)\nWrite and deliver an elevator pitch\nUnderstand the value and role of digital marketing in a business strategy\n\nThis course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module\, “Creating Content Your Customers Value.”
URL:https://shopyourcity.cityofnewyork.us/event/developing-a-marketing-strategy-2/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230530T180000
DTEND;TZID=UTC:20230530T200000
DTSTAMP:20260403T174035
CREATED:20230501T185343Z
LAST-MODIFIED:20230501T185343Z
UID:1550-1685469600-1685476800@shopyourcity.cityofnewyork.us
SUMMARY:Finanzas Empresariales 2
DESCRIPTION:Durante el curso\, usted: \n\nConozca las competencias básicas de los empresarios exitosos.\nEvaluarse para estas competencias y crear un plan de superación personal.\nConozca las motivaciones y recursos necesarios para lanzar un negocio exitoso\nDefina sus expectativas para su pequeña empresa y cree un plan de acción para validarlas.\n\nEste curso es el primer módulo de la serie Introducción a la iniciativa empresarial de cinco cursos del Departamento de Servicios para Pequeñas Empresas de Nueva York (SBS). Le sigue el segundo módulo\, “Crear una idea de negocio que funcione”.
URL:https://shopyourcity.cityofnewyork.us/event/finanzas-empresariales-2/
LOCATION:Webinar
CATEGORIES:NYC Department of Small Business Services,NYC Small Business Month,Staten Island
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230530T140000
DTEND;TZID=UTC:20230530T160000
DTSTAMP:20260403T174035
CREATED:20230501T184913Z
LAST-MODIFIED:20230501T184914Z
UID:1551-1685455200-1685462400@shopyourcity.cityofnewyork.us
SUMMARY:Creating Content Your Customers Value
DESCRIPTION:Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful\, relevant\, and engaging. \nThis course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course\, you will be able to: \n\nUnderstand the role of non-promotional content in a marketing strategy\nApply a framework for developing and assessing your own marketing content\nDefine the language your customers use to describe their needs and desires\nIdentify ideas for marketing content that will work for your business\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the first module\, “Developing a Marketing Strategy\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-content-your-customers-value/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230530T130000
DTEND;TZID=UTC:20230530T150000
DTSTAMP:20260403T174035
CREATED:20230501T184541Z
LAST-MODIFIED:20230501T184543Z
UID:1549-1685451600-1685458800@shopyourcity.cityofnewyork.us
SUMMARY:Building an Operational Plan
DESCRIPTION:Many businesses fail not because of a bad business idea\, but because there was no system that standardized\, measured\, and improved its operations. \nThe goal of this course is to help you translate your business concept into an efficient operation that continuously improves and raises your bottom line. \nDuring this course\, you will \n\nLearn about the value and components of a business operational plan\nMap your business’s processes\, resources\, and partners using a business model canvas\nIdentify your critical processes\, and alternative processes for them\nDefine Key Performance Indicators (KPIs) and KPI goals for your business
URL:https://shopyourcity.cityofnewyork.us/event/building-an-operational-plan-3/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-6.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230526T150000
DTEND;TZID=UTC:20230526T160000
DTSTAMP:20260403T174035
CREATED:20230501T183936Z
LAST-MODIFIED:20230501T183936Z
UID:1548-1685113200-1685116800@shopyourcity.cityofnewyork.us
SUMMARY:Financing for Your Small Business
DESCRIPTION:Hosted by a NYC Business Solutions Finance Account Manager\, we will walk you through: \n\nAvailable small business financing products\nViable small business lenders\nPreparing for your financing application\nFAQs for post-pandemic financing
URL:https://shopyourcity.cityofnewyork.us/event/financing-for-your-small-business/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-10.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230526T120000
DTEND;TZID=UTC:20230526T140000
DTSTAMP:20260403T174035
CREATED:20230501T183605Z
LAST-MODIFIED:20230501T183647Z
UID:1546-1685102400-1685109600@shopyourcity.cityofnewyork.us
SUMMARY:Search Engine Optimization (SEO)
DESCRIPTION:Did you know that 93% of people buying something online use a search engine like Google? And when people use search engines\, 92% of their clicks go to the first page that appears. \nWhat this means for business owners – optimizing your website for search engines is essential. \nThis course will teach you the latest tools and practices in search engine optimization (SEO). By the end of this course\, you will be able to: \n\nDefine the top 9 factors that search engines use to rank websites\nEvaluate real websites (including your own) for their strengths and weaknesses\nRaise your website’s ranking using keywords\, tags\, backlinks\, and more\n\nA computer is recommended\, but not required\, for this course. \nThis course is the fourth module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the prior module\, “Building a Business Website\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/search-engine-optimization-seo/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-5.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230525T180000
DTEND;TZID=UTC:20230525T190000
DTSTAMP:20260403T174035
CREATED:20230501T183317Z
LAST-MODIFIED:20230501T183318Z
UID:1544-1685037600-1685041200@shopyourcity.cityofnewyork.us
SUMMARY:Get Your Local Business on Google Search
DESCRIPTION:Showing up when customers are searching online is more important than ever. Ensure customers can find accurate\, updated information about your local business on Google Search and Google Maps\, no matter which device they use. \nThis workshop includes hands-on time to build or edit a Google business profile\, so you can get real-time feedback and help from a Google expert.
URL:https://shopyourcity.cityofnewyork.us/event/get-your-local-business-on-google-search/
LOCATION:Webinar
CATEGORIES:NYC Department of Small Business Services,NYC Small Business Month,Staten Island
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-6.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230525T130000
DTEND;TZID=UTC:20230525T150000
DTSTAMP:20260403T174035
CREATED:20230501T180802Z
LAST-MODIFIED:20230501T180802Z
UID:1593-1685019600-1685026800@shopyourcity.cityofnewyork.us
SUMMARY:How To Protect Your Business from Cyber Attacks
DESCRIPTION:Join us to hear from members of the Mastercard Cyber & Intelligence Solutions team who will provide an overview of cybersecurity education\, resources\, and tools designed to help small and medium businesses improve the security of their digital ecosystem. \nDuring this webinar participants will get a tour of The Mastercard Trust Center\, where they can access additional cybersecurity materials. \nSESSION OVERVIEW \n\nA review of the most common cyber/fraud threats for small businesses\nHow to inventory your devices\, apps and accounts\nSoftware updates & business security\nCreating strong passwords/two-factor authentication\nProtection against phishing and malware
URL:https://shopyourcity.cityofnewyork.us/event/how-to-protect-your-business-from-cyber-attacks/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/05/digitadoors2.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230524T130000
DTEND;TZID=UTC:20230524T150000
DTSTAMP:20260403T174035
CREATED:20230501T175812Z
LAST-MODIFIED:20230501T175812Z
UID:1541-1684933200-1684940400@shopyourcity.cityofnewyork.us
SUMMARY:El Primer Paso para Comenzar un Negocio
DESCRIPTION:Abrir un negocio en la ciudad de Nueva York puede ser intimidante al principio. Muchos empresarios se preguntan: ¿por dónde empiezo? \nEl objetivo de este curso es ayudarlo a comprender lo que significa ser un empresario exitoso en la ciudad de Nueva York. \nDurante el curso\, usted: \n\nAprenderá sobre las competencias básicas de los empresarios exitosos.\nSe evaluará para estas competencias y creará un plan de superación personal.\nConocerá las motivaciones y los recursos necesarios para iniciar un negocio exitoso.\nAprenderá a definir sus expectativas para su pequeña empresa y creeará un plan de acción para validarlas.\n\nEste curso es el primer módulo de la serie de cinco cursos; introducción a la iniciativa empresarial del Departamento de Servicios para Pequeñas Empresas de Nueva York (SBS). \nLe sigue el segundo módulo\, “Creación de una idea de negocio que funciona”.
URL:https://shopyourcity.cityofnewyork.us/event/el-primer-paso-para-comenzar-un-negocio/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-10.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
END:VCALENDAR