Shop Your City

Developing a Marketing Strategy
2023-05-31 09:00 - 11:00, 2023-05-23 08:00 - 10:00 (America/New_York) | Webinar
Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent.
The goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use.
During this course, you will:

Define the “why” behind why you are in business
Map out your customer using a customer persona
Develop your unique value proposition (UVP)
Write and deliver an elevator pitch
Understand the value and role of digital marketing in a business strategy

This course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module, “Creating Content Your Customers Value.”

Finanzas Empresariales 2
2023-05-30 14:00 - 16:00 | Webinar
Durante el curso, usted:

Conozca las competencias básicas de los empresarios exitosos.
Evaluarse para estas competencias y crear un plan de superación personal.
Conozca las motivaciones y recursos necesarios para lanzar un negocio exitoso
Defina sus expectativas para su pequeña empresa y cree un plan de acción para validarlas.

Este curso es el primer módulo de la serie Introducción a la iniciativa empresarial de cinco cursos del Departamento de Servicios para Pequeñas Empresas de Nueva York (SBS). Le sigue el segundo módulo, “Crear una idea de negocio que funcione”.

Creating Content Your Customers Value
2023-05-30 10:00 - 12:00 | Webinar
Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful, relevant, and engaging.
This course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course, you will be able to:

Understand the role of non-promotional content in a marketing strategy
Apply a framework for developing and assessing your own marketing content
Define the language your customers use to describe their needs and desires
Identify ideas for marketing content that will work for your business

This course is the second module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the first module, “Developing a Marketing Strategy,” before you take this course.

Building an Operational Plan
2023-05-30 09:00 - 11:00 | Webinar
Many businesses fail not because of a bad business idea, but because there was no system that standardized, measured, and improved its operations.
The goal of this course is to help you translate your business concept into an efficient operation that continuously improves and raises your bottom line.
During this course, you will

Learn about the value and components of a business operational plan
Map your business’s processes, resources, and partners using a business model canvas
Identify your critical processes, and alternative processes for them
Define Key Performance Indicators (KPIs) and KPI goals for your business

Financing for Your Small Business
2023-05-26 11:00 - 12:00 | Webinar
Hosted by a NYC Business Solutions Finance Account Manager, we will walk you through:

Available small business financing products
Viable small business lenders
Preparing for your financing application
FAQs for post-pandemic financing

Search Engine Optimization (SEO)
2023-05-26 08:00 - 10:00 | Webinar
Did you know that 93% of people buying something online use a search engine like Google? And when people use search engines, 92% of their clicks go to the first page that appears.
What this means for business owners – optimizing your website for search engines is essential.
This course will teach you the latest tools and practices in search engine optimization (SEO). By the end of this course, you will be able to:

Define the top 9 factors that search engines use to rank websites
Evaluate real websites (including your own) for their strengths and weaknesses
Raise your website’s ranking using keywords, tags, backlinks, and more

A computer is recommended, but not required, for this course.
This course is the fourth module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the prior module, “Building a Business Website,” before you take this course.

Get Your Local Business on Google Search
2023-05-25 14:00 - 15:00 | Webinar
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use.
This workshop includes hands-on time to build or edit a Google business profile, so you can get real-time feedback and help from a Google expert.

How To Protect Your Business from Cyber Attacks
2023-05-25 09:00 - 11:00 | Webinar
Join us to hear from members of the Mastercard Cyber & Intelligence Solutions team who will provide an overview of cybersecurity education, resources, and tools designed to help small and medium businesses improve the security of their digital ecosystem.
During this webinar participants will get a tour of The Mastercard Trust Center, where they can access additional cybersecurity materials.
SESSION OVERVIEW

A review of the most common cyber/fraud threats for small businesses
How to inventory your devices, apps and accounts
Software updates & business security
Creating strong passwords/two-factor authentication
Protection against phishing and malware

El Primer Paso para Comenzar un Negocio
2023-05-24 09:00 - 11:00 | Webinar
Abrir un negocio en la ciudad de Nueva York puede ser intimidante al principio. Muchos empresarios se preguntan: ¿por dónde empiezo?
El objetivo de este curso es ayudarlo a comprender lo que significa ser un empresario exitoso en la ciudad de Nueva York.
Durante el curso, usted:

Aprenderá sobre las competencias básicas de los empresarios exitosos.
Se evaluará para estas competencias y creará un plan de superación personal.
Conocerá las motivaciones y los recursos necesarios para iniciar un negocio exitoso.
Aprenderá a definir sus expectativas para su pequeña empresa y creeará un plan de acción para validarlas.

Este curso es el primer módulo de la serie de cinco cursos; introducción a la iniciativa empresarial del Departamento de Servicios para Pequeñas Empresas de Nueva York (SBS).
Le sigue el segundo módulo, “Creación de una idea de negocio que funciona”.

WE Connect Mentor Session with Padma Vaidyanathan on Starting Your Business
2023-05-24 09:00 - 10:00 | Webinar
In this expert-led group mentoring session series, you will have the chance to work in a facilitated setting with industry experts to understand the tools through which you can develop positioning, tech tools, marketing and finance strategies.
It is important to take into considerations dos and donts before you start a business. In this virtual 1-hour mentoring session you will gain an understanding of the not-so-straightforward entity and business questions.

NYC Financing – Accessing Capital For Your Small Business
2023-05-24 07:00 - 11:00 | Industry City, 35th and 36th streets, Brooklyn, NY, NY, 11232, United States
Need financing for your business? The NYC Department of Small Business Services, in partnership with the Brooklyn Chamber of Commerce, is bringing lenders of all types under one roof to help answer your questions.
Join us for:

A panel discussion with Federal, State, and City representatives about financial resources available for your business.
Workshop to help your business plan and apply for the financing options that are right for you
Presentation by the Small Business Administration
Networking with representatives from a variety of Community Development Financial Institutions (CDFIs), and other lenders

Fordham Community Care Day
2023-05-23 13:00 - 15:00 | Fordham Plaza, One Fordham Plaza, Bronx, 10458
Join Fordham Road street vendors with the Street Vendor Project for a corridor clean-up day to show love to Fordham! Music & food provided by local small businesses.

Start: Grand Concourse (over pass – SE side)
End: Fordham Plaza

NYC SBS x MOPD: ADA Etiquette and Digital Accessibility
2023-05-23 09:00 - 11:00 | Webinar
In collaboration with the Mayor’s Office for People with Disabilities, come join NYC SBS as representatives will provide:

An Introduction to Basic Disability Concepts
Best Practices for serving and working with people with disabilities
Information on Digital Access for Small Businesses

About the Mayor’s Office for People with Disabilities
To learn more about MOPD, please visit their webpage: About MOPD

Quickbooks Online
2023-05-23 08:00 - 11:00 | Webinar
Business owners need to monitor their spending and expenses in order to maintain a healthy profit. QuickBooks can help you keep track of daily transactions, as well as develop financial reports such as Income Statements, Balance Sheets, and Cash Flow Statements. This course will teach you how this software program can help you track your business financials effectively and efficiently.
You will learn about:

Setting up your chart of accounts
Recording purchases, bills and accounts payable
Recording your sales, receive payments and make deposits
Creating reports that help you understand business performance

*NOTE: This course is designed to teach owners of existing businesses how to use the software application. To benefit from this course, you must have a basic knowledge of business financials and computer applications. You should also have a working knowledge of: categorizing revenues and expenses on an income statement, using a balance sheet, creating and using a cash flow statement, and accounting and bookkeeping methodology. If you do not, please take our course, Business Financial Management, first.

Business Hiring and Resource Fair
2023-05-22 06:00 - 11:00 | Yankee Stadium, One East 161st Street, Gate 6, Bronx, NY, 10451, United States
The NYC Department of Small Business Services (SBS) will be hosting a large-scale job and resource fair for NYC Small Business Month.
Small Business Month is an opportunity for all New Yorkers to come together in supporting local businesses.
Join us at this Bronx event to learn more about how the City can help you hire qualified candidates, train your current employees, and much more – all for FREE!
If you’re a New Yorker looking for a job, fill out this form and we’ll send you more information about the upcoming Bronx event for jobseekers.

Preparing Your Business for the Unexpected
2023-05-18 07:00 - 11:00 | Rockaway YMCA, 207 Beach 73rd Street, Arverne, NY, 11692, United States
From gas leaks and fires to major hurricanes, flooding, and blackouts, there are actions business owners can take to prepare for the unexpected and build resiliency.
Join the NYC Department of Small Business Services (SBS) for an event to help protect your assets and operations, and ensure business continuity in the face of an emergency, including:• Small Business Continuity Planning workshop• Presentation from NYC Emergency Management• Access to a self-assessment tool to determine your business resiliency, and an Incentives Calculator to learn about money you may be eligible to save• Resource fair with partnering agencies and community organizations sharing information on services available to help

Building an Operational Plan
2023-05-17 13:00 - 15:00 | Webinar
This is the third part of a three-part series.
Part one, First Steps to Starting a Business, is on May 3, 5:00-7:00PM. Register here.
Part two, Creating a Business Idea that Works, is on May 10, 5:00-7:00PM. Register here.
Opening a business in New York City can seem daunting at the start. Many entrepreneurial New Yorkers ask: where do I begin? The goal of this course is to help you understand what starting an NYC business requires, and to define your own expectations for life as a business owner.
Class Duration: 2 Hours
Please note: This is an online webinar. You will receive the details needed to join within 24 hours of the scheduled start time. To receive these details you MUST register beforehand.

Building Your Own Business Website
2023-05-17 08:00 - 10:30 | Webinar
In the past, building a business website could be expensive and complicated. But today, there are website builders that are affordable and easy-to-use for almost any entrepreneur.
This course will teach you how to create a professional business website with the latest tools. By the end of this three-and-a-half-hour course, you will be able to:

Define the essential components of effective websites
Create a domain name that is easy to write and remember
Decide which website builder is best for your business
Develop a website using the Wix platform, including an eCommerce system

This course is the third module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the prior two modules, “Developing a Marketing Strategy,” and “Creating Content Your Customers Value,” before you take this course.
Please note: This class will be a webinar and you will receive the details needed to join by email 24 hours prior to the start time.

Business Services In Your Neighborhood: Staten Island
2023-05-17 07:00 - 09:00 | SBS Mobile Unit, 1065 Castleton Avenue, Staten Island
In celebration of NYC Small Business Month, the NYC Department of Small Business Services (SBS) is bringing services directly to Castleton Avenue.One-on-one consultations include:

Business Consultation to get referred directly to free services that can help with specific questions or needs.
Commercial Lease Assistance consultation with a legal advisor.
Consultation with an NYC BEST team member to help expedite licenses and permits, and conduct a Compliance walk through at your business to help avoid fines and violations.

Sign up here to schedule a time slot for a consultation, or just drop by!

Finanzas Empresariales 2: Planificar Para Ser Rentable
2023-05-17 07:00 - 09:00 | Webinar
Nota: este curso es el segundo de un par de cursos de SBS sobre finanzas empresariales. Por favor complete “Finanzas Empresariales 1: Como Comenzar” antes de asistir a este curso.
Todos los empresarios están en el negocio para obtener ganancias, pero solo algunos lo hacen. Un paso crítico para el éxito es crear el plan financiero que guiará su negocio hacia la rentabilidad.
El objetivo de este curso es proporcionarle la información y las herramientas para crear su propio plan de rentabilidad. Ya sea que esté planeando comenzar o crecer, este curso le puede ayudar.
Durante este curso, usted:

Comenzará a desarrollar un presupuesto de inicio / crecimiento usando listas de verificación de gastos comerciales
Aplicará métodos basados en la investigación para proyectar sus precios y el número de ventas.
Trabajará con un estado de ingresos y un gráfico proyectados para identificar puntos de equilibrio y rentabilidad
Utilizará el cálculo del retorno de la inversión (ROI) para comparar las proyecciones financieras con los promedios de la industria

Business Finance 1: Getting Started
2023-05-16 08:00 - 10:00 | Webinar
Financial management can be the most intimidating part of running a business. The goal of this course is to reveal that it need not be.
Intended for entrepreneurs unfamiliar with business financial management, Business Finances 1 introduces its key terms and concepts in everyday language.
During this course, you will:

Develop an understanding of basic business financial terms, such as profit, cash flow, and gross margin
Work with basic financial statements, including income statements, balance sheets, cash flow statements
Define the common business expenses at both the startup and operating stages
Calculate gross margins, breakeven points, and profit goals using a case study business

This course is the fourth module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. If you are a pre-startup, we recommend that you complete the first three modules in this series – “First Step to Starting a Business,” “Creating a Business Idea that Works,” and “Building Your Business Operations” – before taking this course.

Employee or Independent Contractor?
2023-05-16 08:00 - 09:30 | Webinar
Business owners must classify their workers as either Employees or Independent Contractors. The classification of a worker as an Independent Contractor is frequently appealing to the Owner because it saves the Owner money and means less administrative work.
However, the classification is determined by law, not by the parties’ choice. This workshop covers the legal factors that determine the proper classification, identifying the three main categories of evidence that show whether a worker is an employee or an independent contractor.
Businesses must weigh all these factors when determining whether a worker is an employee or independent contractor. (This is also sometimes called “WORKER MISCLASSIFICATION”)

Sobre Neighborhood Trust Y El Taller De Crédito
2023-05-16 07:30 - 08:30 | Webinar
Neighborhood Trust Financial Partners (NTFP) es una organización sin fines de lucro que brinda servicios de consejería financiera a la comunidad. Innovamos para crear productos, servicios y beneficios financieros para trabajadores de bajo y medio ingreso. Como parte de nuestros servicios, ofrecemos un taller sobre la importancia del crédito y los reportes de crédito. El taller se enfocará en qué tipo de información existe en un reporte de crédito, como mantenerse informado sobre su reporte de crédito y cubrirá medidas básicas que usted puede tomar para mejorar su perfil crediticio.

QuickBooks Online
2023-05-16 06:00 - 11:00 | Webinar
MUST ATTEND FOR THE WHOLE DURATION OF THE SESSION
Learn the key features and benefits of this accounting software!
Business owners need to monitor their spending and expenses in order to maintain a healthy profit. Quickbooks can help you keep track of daily transactions, as well as develop financial reports such as Income Statements, Balance Sheets, and Cash Flow Statements. This course will teach you how this software program can help you track your business financials effectively and efficiently.
You will learn about:

Setting up your chart of accounts
Recording purchases, bills and accounts payable
Recording your sales, receive payments and make deposits
Creating reports that help you understand business performance

*NOTE: This course is designed to teach owners of existing businesses how to use the software application. To benefit from this course, you must have a basic knowledge of business financials and computer applications. You should also have a working knowledge of: categorizing revenues and expenses on an income statement, using a balance sheet, creating and using a cash flow statement, and accounting and bookkeeping methodology. If you do not, please take our course, Business Financial Management, first.

M/WBE Contracting Symposium
2023-05-16 06:00 - 09:00 | NYC Department of Small Business Services, 1 Liberty Plaza, 11th Floor, New York, NY, 10006, United States
The NYC Department of Small Business Services (SBS) will be hosting an M/WBE Contracting Symposium where M/WBE certified firms will gain insights and resources to help win more government contracts, including:

Fireside Chat with an M/WBE Mentor to talk about their experiences selling to the City of New York
Best practices and upcoming opportunities from with City agencies surrounding the M/WBE Non-Competitive Small Purchase Method
Networking with SBS staff and partner agencies sharing resources on selling to government

How To Protect Your Business from Cyber Attacks
2023-05-15 11:00 - 13:00 | Webinar
Join us to hear from members of the Mastercard Cyber & Intelligence Solutions team who will provide an overview of cybersecurity education, resources, and tools designed to help small and medium businesses improve the security of their digital ecosystem.
During this webinar participants will get a tour of The Mastercard Trust Center, where they can access additional cybersecurity materials.
SESSION OVERVIEW

A review of the most common cyber/fraud threats for small businesses
How to inventory your devices, apps and accounts
Software updates & business security
Creating strong passwords/two-factor authentication
Protection against phishing and malware

Webinar Duration: 2 Hours
Please note: This is an online webinar. You will receive the details needed to join within 24 hours of the scheduled start time. To receive these details you MUST register beforehand.

Financing Office Hours, Queens
2023-05-15 06:00 - 06:30 | Webinar
Attend our virtual financing office hours to connect with a financial advisor and discuss your business financing goals.
Register to receive zoom info.

Building your Own Business Website
2023-05-12 08:00 - 10:00 | Webinar
In the past, building a business website could be expensive and complicated. But today, there are website builders that are affordable and easy-to-use for almost any entrepreneur.
This course will teach you how to create a professional business website with the latest tools. You will leave this course with a real business website and the information to build and launch it on your own.
This course requires a computer. If you cannot bring a computer to the course, please note this when registering.
This course is the third module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the prior two modules, “Developing a Marketing Strategy” and “Creating Content Your Customers Value,” before you take this course.

WE Connect Mentor Session with Malla Haridat on Marketing and Sales
2023-05-12 08:00 - 09:00 | Webinar
In this expert-led group mentoring session series, you will have the chance to work in a facilitated setting with industry experts to understand the tools through which you can develop positioning, tech tools, marketing and finance strategies.
In this virtual 1-hour mentoring session you will learn all you’ve been wanting to about Marketing and Sales. This mentor session will run in the hot seat coaching format where participants can share questions regarding the challenges, they are facing with business sales and marketing.
