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BEGIN:VEVENT
DTSTART;TZID=UTC:20230517T170000
DTEND;TZID=UTC:20230517T190000
DTSTAMP:20260403T183822
CREATED:20230501T174049Z
LAST-MODIFIED:20230501T174049Z
UID:1539-1684342800-1684350000@shopyourcity.cityofnewyork.us
SUMMARY:Building an Operational Plan
DESCRIPTION:This is the third part of a three-part series. \nPart one\, First Steps to Starting a Business\, is on May 3\, 5:00-7:00PM. Register here. \nPart two\, Creating a Business Idea that Works\, is on May 10\, 5:00-7:00PM. Register here. \nOpening a business in New York City can seem daunting at the start. Many entrepreneurial New Yorkers ask: where do I begin? The goal of this course is to help you understand what starting an NYC business requires\, and to define your own expectations for life as a business owner. \nClass Duration: 2 Hours \nPlease note: This is an online webinar. You will receive the details needed to join within 24 hours of the scheduled start time. To receive these details you MUST register beforehand.
URL:https://shopyourcity.cityofnewyork.us/event/building-an-operational-plan-2/
LOCATION:Webinar
CATEGORIES:NYC Department of Small Business Services,NYC Small Business Month,Queens
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230518T110000
DTEND;TZID=UTC:20230518T150000
DTSTAMP:20260403T183822
CREATED:20230425T214956Z
LAST-MODIFIED:20230427T202347Z
UID:1434-1684407600-1684422000@shopyourcity.cityofnewyork.us
SUMMARY:Preparing Your Business for the Unexpected
DESCRIPTION:From gas leaks and fires to major hurricanes\, flooding\, and blackouts\, there are actions business owners can take to prepare for the unexpected and build resiliency. \nJoin the NYC Department of Small Business Services (SBS) for an event to help protect your assets and operations\, and ensure business continuity in the face of an emergency\, including:• Small Business Continuity Planning workshop• Presentation from NYC Emergency Management• Access to a self-assessment tool to determine your business resiliency\, and an Incentives Calculator to learn about money you may be eligible to save• Resource fair with partnering agencies and community organizations sharing information on services available to help
URL:https://shopyourcity.cityofnewyork.us/event/preparing-your-business-for-the-unexpected/
LOCATION:Rockaway YMCA\, 207 Beach 73rd Street\, Arverne\, NY\, 11692\, United States
CATEGORIES:NYC Department of Small Business Services,NYC Small Business Month,Queens
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/BusinessPrep-ad-social-rect.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230522T100000
DTEND;TZID=UTC:20230522T150000
DTSTAMP:20260403T183822
CREATED:20230502T210516Z
LAST-MODIFIED:20230518T153312Z
UID:1635-1684749600-1684767600@shopyourcity.cityofnewyork.us
SUMMARY:Business Hiring and Resource Fair
DESCRIPTION:The NYC Department of Small Business Services (SBS) will be hosting a large-scale job and resource fair for NYC Small Business Month. \nSmall Business Month is an opportunity for all New Yorkers to come together in supporting local businesses. \nJoin us at this Bronx event to learn more about how the City can help you hire qualified candidates\, train your current employees\, and much more – all for FREE! \nIf you’re a New Yorker looking for a job\, fill out this form and we’ll send you more information about the upcoming Bronx event for jobseekers.
URL:https://shopyourcity.cityofnewyork.us/event/business-hiring-and-resource-fair/
LOCATION:Yankee Stadium\, One East 161st Street\, Gate 6\, Bronx\, NY\, 10451\, United States
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/05/Recuitment-1920x1080-1.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230523T120000
DTEND;TZID=UTC:20230523T140000
DTSTAMP:20260403T183822
CREATED:20230501T174727Z
LAST-MODIFIED:20230501T174728Z
UID:1540-1684843200-1684850400@shopyourcity.cityofnewyork.us
SUMMARY:Developing a Marketing Strategy
DESCRIPTION:Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. \nThe goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. \nDuring this course\, you will: \n\nDefine the “why” behind why you are in business\nMap out your customer using a customer persona\nDevelop your unique value proposition (UVP)\nWrite and deliver an elevator pitch\nUnderstand the value and role of digital marketing in a business strategy\n\nThis course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module\, “Creating Content Your Customers Value.”
URL:https://shopyourcity.cityofnewyork.us/event/developing-a-marketing-strategy/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230523T120000
DTEND;TZID=UTC:20230523T150000
DTSTAMP:20260403T183822
CREATED:20230501T175034Z
LAST-MODIFIED:20230501T175035Z
UID:1542-1684843200-1684854000@shopyourcity.cityofnewyork.us
SUMMARY:Quickbooks Online
DESCRIPTION:Business owners need to monitor their spending and expenses in order to maintain a healthy profit. QuickBooks can help you keep track of daily transactions\, as well as develop financial reports such as Income Statements\, Balance Sheets\, and Cash Flow Statements. This course will teach you how this software program can help you track your business financials effectively and efficiently. \nYou will learn about: \n\nSetting up your chart of accounts\nRecording purchases\, bills and accounts payable\nRecording your sales\, receive payments and make deposits\nCreating reports that help you understand business performance\n\n*NOTE: This course is designed to teach owners of existing businesses how to use the software application. To benefit from this course\, you must have a basic knowledge of business financials and computer applications. You should also have a working knowledge of: categorizing revenues and expenses on an income statement\, using a balance sheet\, creating and using a cash flow statement\, and accounting and bookkeeping methodology. If you do not\, please take our course\, Business Financial Management\, first.
URL:https://shopyourcity.cityofnewyork.us/event/quickbooks-online-2/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-5.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230523T130000
DTEND;TZID=UTC:20230523T150000
DTSTAMP:20260403T183822
CREATED:20230501T182715Z
LAST-MODIFIED:20230501T182716Z
UID:1617-1684846800-1684854000@shopyourcity.cityofnewyork.us
SUMMARY:NYC SBS x MOPD: ADA Etiquette and Digital Accessibility
DESCRIPTION:In collaboration with the Mayor’s Office for People with Disabilities\, come join NYC SBS as representatives will provide: \n\nAn Introduction to Basic Disability Concepts\nBest Practices for serving and working with people with disabilities\nInformation on Digital Access for Small Businesses\n\nAbout the Mayor’s Office for People with Disabilities \nTo learn more about MOPD\, please visit their webpage: About MOPD
URL:https://shopyourcity.cityofnewyork.us/event/nyc-sbs-x-mopd-ada-etiquette-and-digital-accessibility/
LOCATION:Webinar
CATEGORIES:National Small Business Week,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/SBM-2023-eventbrite.jpg
ORGANIZER;CN="Mayor's Office for People with Disabilties":MAILTO:esweet@mopd.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230523T170000
DTEND;TZID=UTC:20230523T190000
DTSTAMP:20260403T183822
CREATED:20230508T145940Z
LAST-MODIFIED:20230508T145941Z
UID:1630-1684861200-1684868400@shopyourcity.cityofnewyork.us
SUMMARY:Fordham Community Care Day
DESCRIPTION:Join Fordham Road street vendors with the Street Vendor Project for a corridor clean-up day to show love to Fordham! Music & food provided by local small businesses. \n\nStart: Grand Concourse (over pass – SE side)\nEnd: Fordham Plaza
URL:https://shopyourcity.cityofnewyork.us/event/fordham-community-care-day/
LOCATION:Fordham Plaza\, One Fordham Plaza\, Bronx\, 10458
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/sbm-syc.jpg
ORGANIZER;CN="Street Vendor Project":MAILTO:jsalgado@urbanjustice.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230524T110000
DTEND;TZID=UTC:20230524T150000
DTSTAMP:20260403T183822
CREATED:20230426T120331Z
LAST-MODIFIED:20230426T162716Z
UID:1441-1684926000-1684940400@shopyourcity.cityofnewyork.us
SUMMARY:NYC Financing – Accessing Capital For Your Small Business
DESCRIPTION:Need financing for your business? The NYC Department of Small Business Services\, in partnership with the Brooklyn Chamber of Commerce\, is bringing lenders of all types under one roof to help answer your questions. \nJoin us for: \n\nA panel discussion with Federal\, State\, and City representatives about financial resources available for your business.\nWorkshop to help your business plan and apply for the financing options that are right for you\nPresentation by the Small Business Administration\nNetworking with representatives from a variety of Community Development Financial Institutions (CDFIs)\, and other lenders
URL:https://shopyourcity.cityofnewyork.us/event/small-business-month-access-to-capital-event/
LOCATION:Industry City\, 35th and 36th streets\, Brooklyn\, NY\, NY\, 11232\, United States
CATEGORIES:Brooklyn,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Financing-Assistance-program.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230524T130000
DTEND;TZID=UTC:20230524T140000
DTSTAMP:20260403T183822
CREATED:20230501T175411Z
LAST-MODIFIED:20230501T175412Z
UID:1556-1684933200-1684936800@shopyourcity.cityofnewyork.us
SUMMARY:WE Connect Mentor Session with Padma Vaidyanathan on Starting Your Business
DESCRIPTION:In this expert-led group mentoring session series\, you will have the chance to work in a facilitated setting with industry experts to understand the tools through which you can develop positioning\, tech tools\, marketing and finance strategies. \nIt is important to take into considerations dos and donts before you start a business. In this virtual 1-hour mentoring session you will gain an understanding of the not-so-straightforward entity and business questions.
URL:https://shopyourcity.cityofnewyork.us/event/we-connect-mentor-session-with-padma-vaidyanathan-on-starting-your-business/
LOCATION:Webinar
CATEGORIES:National Small Business Week,NYC Department of Small Business Services,NYC Small Business Month
ORGANIZER;CN="Women Entrepreneurs NYC (WE NYC)":MAILTO:wenyc@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230524T130000
DTEND;TZID=UTC:20230524T150000
DTSTAMP:20260403T183822
CREATED:20230501T175812Z
LAST-MODIFIED:20230501T175812Z
UID:1541-1684933200-1684940400@shopyourcity.cityofnewyork.us
SUMMARY:El Primer Paso para Comenzar un Negocio
DESCRIPTION:Abrir un negocio en la ciudad de Nueva York puede ser intimidante al principio. Muchos empresarios se preguntan: ¿por dónde empiezo? \nEl objetivo de este curso es ayudarlo a comprender lo que significa ser un empresario exitoso en la ciudad de Nueva York. \nDurante el curso\, usted: \n\nAprenderá sobre las competencias básicas de los empresarios exitosos.\nSe evaluará para estas competencias y creará un plan de superación personal.\nConocerá las motivaciones y los recursos necesarios para iniciar un negocio exitoso.\nAprenderá a definir sus expectativas para su pequeña empresa y creeará un plan de acción para validarlas.\n\nEste curso es el primer módulo de la serie de cinco cursos; introducción a la iniciativa empresarial del Departamento de Servicios para Pequeñas Empresas de Nueva York (SBS). \nLe sigue el segundo módulo\, “Creación de una idea de negocio que funciona”.
URL:https://shopyourcity.cityofnewyork.us/event/el-primer-paso-para-comenzar-un-negocio/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-10.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230525T130000
DTEND;TZID=UTC:20230525T150000
DTSTAMP:20260403T183822
CREATED:20230501T180802Z
LAST-MODIFIED:20230501T180802Z
UID:1593-1685019600-1685026800@shopyourcity.cityofnewyork.us
SUMMARY:How To Protect Your Business from Cyber Attacks
DESCRIPTION:Join us to hear from members of the Mastercard Cyber & Intelligence Solutions team who will provide an overview of cybersecurity education\, resources\, and tools designed to help small and medium businesses improve the security of their digital ecosystem. \nDuring this webinar participants will get a tour of The Mastercard Trust Center\, where they can access additional cybersecurity materials. \nSESSION OVERVIEW \n\nA review of the most common cyber/fraud threats for small businesses\nHow to inventory your devices\, apps and accounts\nSoftware updates & business security\nCreating strong passwords/two-factor authentication\nProtection against phishing and malware
URL:https://shopyourcity.cityofnewyork.us/event/how-to-protect-your-business-from-cyber-attacks/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/05/digitadoors2.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230525T180000
DTEND;TZID=UTC:20230525T190000
DTSTAMP:20260403T183822
CREATED:20230501T183317Z
LAST-MODIFIED:20230501T183318Z
UID:1544-1685037600-1685041200@shopyourcity.cityofnewyork.us
SUMMARY:Get Your Local Business on Google Search
DESCRIPTION:Showing up when customers are searching online is more important than ever. Ensure customers can find accurate\, updated information about your local business on Google Search and Google Maps\, no matter which device they use. \nThis workshop includes hands-on time to build or edit a Google business profile\, so you can get real-time feedback and help from a Google expert.
URL:https://shopyourcity.cityofnewyork.us/event/get-your-local-business-on-google-search/
LOCATION:Webinar
CATEGORIES:NYC Department of Small Business Services,NYC Small Business Month,Staten Island
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-6.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230526T120000
DTEND;TZID=UTC:20230526T140000
DTSTAMP:20260403T183822
CREATED:20230501T183605Z
LAST-MODIFIED:20230501T183647Z
UID:1546-1685102400-1685109600@shopyourcity.cityofnewyork.us
SUMMARY:Search Engine Optimization (SEO)
DESCRIPTION:Did you know that 93% of people buying something online use a search engine like Google? And when people use search engines\, 92% of their clicks go to the first page that appears. \nWhat this means for business owners – optimizing your website for search engines is essential. \nThis course will teach you the latest tools and practices in search engine optimization (SEO). By the end of this course\, you will be able to: \n\nDefine the top 9 factors that search engines use to rank websites\nEvaluate real websites (including your own) for their strengths and weaknesses\nRaise your website’s ranking using keywords\, tags\, backlinks\, and more\n\nA computer is recommended\, but not required\, for this course. \nThis course is the fourth module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the prior module\, “Building a Business Website\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/search-engine-optimization-seo/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-5.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230526T150000
DTEND;TZID=UTC:20230526T160000
DTSTAMP:20260403T183822
CREATED:20230501T183936Z
LAST-MODIFIED:20230501T183936Z
UID:1548-1685113200-1685116800@shopyourcity.cityofnewyork.us
SUMMARY:Financing for Your Small Business
DESCRIPTION:Hosted by a NYC Business Solutions Finance Account Manager\, we will walk you through: \n\nAvailable small business financing products\nViable small business lenders\nPreparing for your financing application\nFAQs for post-pandemic financing
URL:https://shopyourcity.cityofnewyork.us/event/financing-for-your-small-business/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-10.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230530T130000
DTEND;TZID=UTC:20230530T150000
DTSTAMP:20260403T183822
CREATED:20230501T184541Z
LAST-MODIFIED:20230501T184543Z
UID:1549-1685451600-1685458800@shopyourcity.cityofnewyork.us
SUMMARY:Building an Operational Plan
DESCRIPTION:Many businesses fail not because of a bad business idea\, but because there was no system that standardized\, measured\, and improved its operations. \nThe goal of this course is to help you translate your business concept into an efficient operation that continuously improves and raises your bottom line. \nDuring this course\, you will \n\nLearn about the value and components of a business operational plan\nMap your business’s processes\, resources\, and partners using a business model canvas\nIdentify your critical processes\, and alternative processes for them\nDefine Key Performance Indicators (KPIs) and KPI goals for your business
URL:https://shopyourcity.cityofnewyork.us/event/building-an-operational-plan-3/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-6.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230530T140000
DTEND;TZID=UTC:20230530T160000
DTSTAMP:20260403T183822
CREATED:20230501T184913Z
LAST-MODIFIED:20230501T184914Z
UID:1551-1685455200-1685462400@shopyourcity.cityofnewyork.us
SUMMARY:Creating Content Your Customers Value
DESCRIPTION:Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful\, relevant\, and engaging. \nThis course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course\, you will be able to: \n\nUnderstand the role of non-promotional content in a marketing strategy\nApply a framework for developing and assessing your own marketing content\nDefine the language your customers use to describe their needs and desires\nIdentify ideas for marketing content that will work for your business\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the first module\, “Developing a Marketing Strategy\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-content-your-customers-value/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230530T180000
DTEND;TZID=UTC:20230530T200000
DTSTAMP:20260403T183822
CREATED:20230501T185343Z
LAST-MODIFIED:20230501T185343Z
UID:1550-1685469600-1685476800@shopyourcity.cityofnewyork.us
SUMMARY:Finanzas Empresariales 2
DESCRIPTION:Durante el curso\, usted: \n\nConozca las competencias básicas de los empresarios exitosos.\nEvaluarse para estas competencias y crear un plan de superación personal.\nConozca las motivaciones y recursos necesarios para lanzar un negocio exitoso\nDefina sus expectativas para su pequeña empresa y cree un plan de acción para validarlas.\n\nEste curso es el primer módulo de la serie Introducción a la iniciativa empresarial de cinco cursos del Departamento de Servicios para Pequeñas Empresas de Nueva York (SBS). Le sigue el segundo módulo\, “Crear una idea de negocio que funcione”.
URL:https://shopyourcity.cityofnewyork.us/event/finanzas-empresariales-2/
LOCATION:Webinar
CATEGORIES:NYC Department of Small Business Services,NYC Small Business Month,Staten Island
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230531T130000
DTEND;TZID=UTC:20230531T150000
DTSTAMP:20260403T183822
CREATED:20230501T181804Z
LAST-MODIFIED:20230501T181841Z
UID:1553-1685538000-1685545200@shopyourcity.cityofnewyork.us
SUMMARY:Developing a Marketing Strategy
DESCRIPTION:Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. \nThe goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. \nDuring this course\, you will: \n\nDefine the “why” behind why you are in business\nMap out your customer using a customer persona\nDevelop your unique value proposition (UVP)\nWrite and deliver an elevator pitch\nUnderstand the value and role of digital marketing in a business strategy\n\nThis course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module\, “Creating Content Your Customers Value.”
URL:https://shopyourcity.cityofnewyork.us/event/developing-a-marketing-strategy-2/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-9.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230531T150000
DTEND;TZID=UTC:20230531T160000
DTSTAMP:20260403T183822
CREATED:20230504T134854Z
LAST-MODIFIED:20230504T134854Z
UID:1641-1685545200-1685548800@shopyourcity.cityofnewyork.us
SUMMARY:Things Your Business Should Know Before Renting a Commercial Space
DESCRIPTION:NYC Small Business Services’s Commercial Lease Assistance Program at Brooklyn Legal Services Corp. A (“Brooklyn A”) will offer a training for small business owners on the basics of commercial real estate rentals in New York City. It will focus on subjects where business owners may make mistakes or fail to see the importance of certain commercial real estate concepts\, including: \n\nWhat to include in a Letter of Intent (LOI)\nUnderstanding Commencement Date vs. Rent Commencement Date\nPersonal Guarantees and Good Guy Guarantees\nReal Estate Base Tax Years
URL:https://shopyourcity.cityofnewyork.us/event/things-your-business-should-know-before-renting-a-commercial-space/
LOCATION:Webinar
CATEGORIES:Brooklyn,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/SBM-2023-eventbrite.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240430T180000
DTEND;TZID=UTC:20240430T200000
DTSTAMP:20260403T183822
CREATED:20240419T184614Z
LAST-MODIFIED:20240419T184617Z
UID:2254-1714500000-1714507200@shopyourcity.cityofnewyork.us
SUMMARY:Wakefield Small Business Networking Social
DESCRIPTION:Our monthly Wakefield merchant meeting is where small business owners can come to meet one another\, network\, and build a strong community identity. \nMerchant Networking Socials highlight local resources\, strengthen communication channels to enhance community voice\, and provide interactive activities to connect merchants and enhance small business owner identity. \nFor more information\, please contact srvijayaku@montefiore.org or text 646.592.3086. RSVP is not required.
URL:https://shopyourcity.cityofnewyork.us/event/wakefield-small-business-networking-social/
LOCATION:Bronx Community Board 12\, 4101 White Plains Rd\, Bronx\, NY\, 10466\, United States
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/png:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/04/WAKEFIELD-SMALL-BUSINESS-1.png
ORGANIZER;CN="Mosholu Preservation Corporation":MAILTO:srvijayaku@montefiore.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240501T080000
DTEND;TZID=UTC:20240530T170000
DTSTAMP:20260403T183822
CREATED:20240520T142937Z
LAST-MODIFIED:20240520T142939Z
UID:2689-1714550400-1717088400@shopyourcity.cityofnewyork.us
SUMMARY:Community Banner Contest
DESCRIPTION:The Bay Ridge 5th Avenue BID is proud to present its first community banner contest – a competition to design a new avenue banner that will raise awareness of 5th Avenue’s diverse retail and restaurant establishments\, showcase the creativity of local artists and the vibrancy of the commercial corridor. \nReside in Bay Ridge and possess a talent for visual arts? Your artwork could be chosen as the next 5th avenue banner! \nApplications will be accepted from April 30 – May 30.
URL:https://shopyourcity.cityofnewyork.us/event/community-banner-contest/
LOCATION:NY
CATEGORIES:Brooklyn
ORGANIZER;CN="Bay Ridge 5th Avenue Business Improvement District":MAILTO:info@bayridgebid.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240501T110000
DTEND;TZID=UTC:20240501T130000
DTSTAMP:20260403T183822
CREATED:20240423T214758Z
LAST-MODIFIED:20240425T195942Z
UID:2286-1714561200-1714568400@shopyourcity.cityofnewyork.us
SUMMARY:Creating a Business Idea that Works
DESCRIPTION:Many people have a business idea and passion for it. But few understand or have the research to prove the idea will work. \nThe goal of this course is to provide you with the tools to analyze your customers\, industry\, and competitors. You will leave the course with an action plan that can determine if your idea is the right market opportunity. \nDuring this course\, you will: \n\nDetermine the market problem your business will solve\nDevelop a framework and research plan to better understand your target customer\, industry\, and competitors\nDevelop a unique value proposition (UVP) statement\nDraft your business concept statement\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. \nIf you are a pre-startup\, we recommend you complete the first course in this series\, “First Step to Starting a Business\,” before taking this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-a-business-idea-that-works-webinar-bronx-5-1-2024/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-4.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240501T110000
DTEND;TZID=UTC:20240501T130000
DTSTAMP:20260403T183822
CREATED:20240423T220717Z
LAST-MODIFIED:20240425T195921Z
UID:2289-1714561200-1714568400@shopyourcity.cityofnewyork.us
SUMMARY:Creating Content Your Customers Value
DESCRIPTION:Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful\, relevant\, and engaging. \nThis course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course\, you will be able to: \n\nUnderstand the role of non-promotional content in a marketing strategy\nApply a framework for developing and assessing your own marketing content\nDefine the language your customers use to describe their needs and desires\nIdentify ideas for marketing content that will work for your business\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the first module\, “Developing a Marketing Strategy\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/webinar-creating-content-your-customers-value/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240501T120000
DTEND;TZID=UTC:20240501T140000
DTSTAMP:20260403T183822
CREATED:20240425T195834Z
LAST-MODIFIED:20240425T195836Z
UID:2292-1714564800-1714572000@shopyourcity.cityofnewyork.us
SUMMARY:Creating a Business Idea That Works
DESCRIPTION:Many people have a business idea and passion for it. But few understand or have the research to prove the idea will work. \nThe goal of this course is to provide you with the tools to analyze your customers\, industry\, and competitors. You will leave the course with an action plan that can determine if your idea is the right market opportunity. \nDuring this course\, you will: \n\nDetermine the market problem your business will solve\nDevelop a framework and research plan to better understand your target customer\, industry\, and competitors\nDevelop a unique value proposition (UVP) statement\nDraft your business concept statement\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. If you are a pre-startup\, we recommend you complete the first course in this series\, “First Step to Starting a Business\,” before taking this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-a-business-idea-that-works-4/
LOCATION:Webinar
CATEGORIES:NYC Small Business Month,Staten Island
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-1.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240501T130000
DTEND;TZID=UTC:20240501T150000
DTSTAMP:20260403T183822
CREATED:20240425T200956Z
LAST-MODIFIED:20240425T200959Z
UID:2294-1714568400-1714575600@shopyourcity.cityofnewyork.us
SUMMARY:Creating Content Your Customers Value
DESCRIPTION:Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful\, relevant\, and engaging. \nThis course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course\, you will be able to: \n\nUnderstand the role of non-promotional content in a marketing strategy\nApply a framework for developing and assessing your own marketing content\nDefine the language your customers use to describe their needs and desires\nIdentify ideas for marketing content that will work for your business\n\nThis course is the second module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the first module\, “Developing a Marketing Strategy\,” before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/creating-content-your-customers-value-2/
LOCATION:Webinar
CATEGORIES:Brooklyn,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-5.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240501T150000
DTEND;TZID=UTC:20240501T160000
DTSTAMP:20260403T183822
CREATED:20240425T205228Z
LAST-MODIFIED:20240425T205230Z
UID:2297-1714575600-1714579200@shopyourcity.cityofnewyork.us
SUMMARY:Financial Fitness for Small Business Owners
DESCRIPTION:Many small business owners use their personal finances/credit to start and run their business. Sometimes there can be overlap between personal and business finances. \nRegardless of your situation\, it is important for small business owners to be on top of their personal finances to ensure financial health and to plan for the future. \nJoin us as experts from Urban Upbound cover best practices\, tips\, and advice for personal financial health. \nPlease note: This is an in-person class.
URL:https://shopyourcity.cityofnewyork.us/event/financial-fitness-for-small-business-owners/
LOCATION:NYC Business Solutions Queens Center at the NYC Small Business Support Center\, 90-27 Sutphin Boulevard\, 4th Floor\, Jamaica\, NY\, 11435\, United States
CATEGORIES:NYC Small Business Month,Queens
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-10.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240502T100000
DTEND;TZID=UTC:20240502T110000
DTSTAMP:20260403T183822
CREATED:20240425T205709Z
LAST-MODIFIED:20240425T205711Z
UID:2301-1714644000-1714647600@shopyourcity.cityofnewyork.us
SUMMARY:Meet the Lender: Citizens Bank
DESCRIPTION:Have you been wondering how to get money to start or grow your business? Do you know how to ask for financing? \nIf you have been asking yourself these questions and are not sure where to find the answers\, then you need to attend our Meet the Lender workshop and meet with one of our local lending partners. \nThere will also be time for you to speak with the lender individually about your business needs.
URL:https://shopyourcity.cityofnewyork.us/event/meet-the-lender-citizens-bank/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Financing-Assistance-program.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240502T100000
DTEND;TZID=UTC:20240502T110000
DTSTAMP:20260403T183822
CREATED:20240425T210014Z
LAST-MODIFIED:20240425T210016Z
UID:2303-1714644000-1714647600@shopyourcity.cityofnewyork.us
SUMMARY:Meet the Lender: Citizens Bank
DESCRIPTION:Have you been wondering how to get money to start or grow your business? Do you know how to ask for financing? \nIf you have been asking yourself these questions and are not sure where to find the answers\, then you need to attend our Meet the Lender workshop and meet with one of our local lending partners. \nThere will also be time for you to speak with the lender individually about your business needs.
URL:https://shopyourcity.cityofnewyork.us/event/meet-the-lender-citizens-bank-2/
LOCATION:Webinar
CATEGORIES:NYC Department of Small Business Services,NYC Small Business Month,Queens
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Financing-Assistance-program.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240502T110000
DTEND;TZID=UTC:20240502T130000
DTSTAMP:20260403T183822
CREATED:20240425T211551Z
LAST-MODIFIED:20240425T211553Z
UID:2309-1714647600-1714654800@shopyourcity.cityofnewyork.us
SUMMARY:Finanzas Empresariales 2: Planificar Para Ser Rentable
DESCRIPTION:Todos los empresarios están en el negocio para obtener ganancias\, pero solo algunos lo hacen. Un paso crítico para el éxito es crear el plan financiero que guiará su negocio hacia la rentabilidad. \nEl objetivo de este curso es proporcionarle la información y las herramientas para crear su propio plan de rentabilidad. Ya sea que esté planeando comenzar o crecer\, este curso le puede ayudar. \nDurante este curso\, usted: \n\nComenzará a desarrollar un presupuesto de inicio / crecimiento usando listas de verificación de gastos comerciales\nAplicará métodos basados en la investigación para proyectar sus precios y el número de ventas.\nTrabajará con un estado de ingresos y un gráfico proyectados para identificar puntos de equilibrio y rentabilidad\nUtilizará el cálculo del retorno de la inversión (ROI) para comparar las proyecciones financieras con los promedios de la industria\n\nNota: este curso es el segundo de un par de cursos de SBS sobre finanzas empresariales. Por favor complete “Finanzas Empresariales 1: Como Comenzar” antes de asistir a este curso.
URL:https://shopyourcity.cityofnewyork.us/event/finanzas-empresariales-2-planificar-para-ser-rentable-2/
LOCATION:Webinar
CATEGORIES:Bronx,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/04/Business-courses-eventbrite-3.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240502T130000
DTEND;TZID=UTC:20240502T140000
DTSTAMP:20260403T183822
CREATED:20240425T212849Z
LAST-MODIFIED:20240425T215730Z
UID:2311-1714654800-1714658400@shopyourcity.cityofnewyork.us
SUMMARY:Aplicando Para Préstamos y Subvenciones
DESCRIPTION:Este seminario brindará orientación a las empresas interesadas en solicitar préstamos y subvenciones. Además de brindar una descripción general de las opciones de financiamiento disponibles\, compartiremos consejos a considerar antes de endeudarse\, una descripción general de los documentos comúnmente requeridos para solicitar un préstamo y un resumen de otros préstamos y subvenciones que actualmente están disponibles para empresas de la Ciudad de Nueva York.
URL:https://shopyourcity.cityofnewyork.us/event/en-persona-aplicando-para-prestamos-y-subvenciones/
LOCATION:Harlem Commonwealth Council\, 361 W. 125th Street\, New York\, NY\, 10027\, United States
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Financing-Assistance-program.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
END:VEVENT
END:VCALENDAR