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DTSTART;TZID=America/New_York:20240507T090000
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DTSTAMP:20260501T165755
CREATED:20240426T015356Z
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UID:2358-1715072400-1715079600@shopyourcity.cityofnewyork.us
SUMMARY:Webinar\, Developing a Marketing Strategy | UM-BSC | 5/7/2024
DESCRIPTION:Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. \nThe goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. \nDuring this course\, you will: \n\nDefine the “why” behind why you are in business\nMap out your customer using a customer persona\nDevelop your unique value proposition (UVP)\nWrite and deliver an elevator pitch\nUnderstand the value and role of digital marketing in a business strategy\n\nThis course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module\, “Creating Content Your Customers Value.”
URL:https://shopyourcity.cityofnewyork.us/event/webinar-developing-a-marketing-strategy-um-bsc-5-7-2024/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
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ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
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UID:2360-1715083200-1715086800@shopyourcity.cityofnewyork.us
SUMMARY:Boost Your Money Management Skills for Your Small Business (Part 2)
DESCRIPTION:Whether you’re starting a new business or already managing one\, it’s important to understand how to manage your business finances. Having good money management skills will help increase your business’ opportunity for success. \nPart 2 will help you understand cash flow and profit & loss. Plus\, you’ll learn about money management mistakes to avoid.
URL:https://shopyourcity.cityofnewyork.us/event/boost-your-money-management-skills-for-your-small-business-part-2/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
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ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
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