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DTSTART;TZID=America/New_York:20240515T090000
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DTSTAMP:20260425T145345
CREATED:20240429T201231Z
LAST-MODIFIED:20240429T201232Z
UID:2397-1715763600-1715769000@shopyourcity.cityofnewyork.us
SUMMARY:Choosing the Right Legal Structure
DESCRIPTION:One of the most crucial decisions you’ll make when starting a business is selecting its structure. \nYour choice of structure will depend on the size and type of business\, your personal circumstances and how much you plan to grow the business. \nYour selection may impact tax liabilities\, potential personal liability\, asset protection\, your responsibilities as a business owner and more. \nThis workshop includes an in-depth discussion about the pros and cons of the available options in New York State\, such as sole proprietorship\, partnership\, “c” or “s” corporation\, and the limited liability company (LLC)\, so you can determine which one is best for you.
URL:https://shopyourcity.cityofnewyork.us/event/choosing-the-right-legal-structure/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/04/Business-courses-eventbrite-8.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
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DTSTART;TZID=America/New_York:20240515T100000
DTEND;TZID=America/New_York:20240515T120000
DTSTAMP:20260425T145345
CREATED:20240429T200930Z
LAST-MODIFIED:20240429T200931Z
UID:2399-1715767200-1715774400@shopyourcity.cityofnewyork.us
SUMMARY:*IN PERSON* Social Media Marketing| LM 5/15
DESCRIPTION:Social media has become an essential tool of every modern business. The challenge for entrepreneurs\, however\, is knowing how to create the right content on the right platform for their target customers. \nThis course will teach you how to navigate the modern social media platforms as an entrepreneur. By the end of this course\, you will be able to: \n\nDetermine the social media platforms that your target customers use\nOperate these platforms as a business according to best practices\nCreate “repurposed content” that attracts social media users and links them to your website\nChoose a social media management tool for your business\n\nA computer is recommended\, but not required\, for this course. \nThis course is the sixth and final module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the five prior modules – “Developing a Marketing Strategy\,” “Creating Content Your Customers Value\,” “Building Your Own Business Website\,” “Search Engine Optimization (SEO)\,” and “Email Marketing” – before you take this course.
URL:https://shopyourcity.cityofnewyork.us/event/in-person-social-media-marketing-lm-5-15/
LOCATION:NYC Business Solutions Lower Manhattan Center\, 14 Wall Street\, 17th Floor\, New York\, NY\, 10005\, United States
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2023/04/Business-courses-eventbrite-4.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
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DTSTART;TZID=America/New_York:20240515T130000
DTEND;TZID=America/New_York:20240515T150000
DTSTAMP:20260425T145345
CREATED:20240429T195525Z
LAST-MODIFIED:20240429T195526Z
UID:2402-1715778000-1715785200@shopyourcity.cityofnewyork.us
SUMMARY:Business Finances 1: Getting Started
DESCRIPTION:Financial management can be the most intimidating part of running a business. This course – intended for entrepreneurs unfamiliar with business financial management – introduces key terms and concepts in everyday language. \nDuring this course\, you will: \n\nDevelop an understanding of basic business financial terms\, such as profit\, cash flow\, and gross margin\nWork with basic financial statements\, including income statements\, balance sheets\, and cash flow statements\nDefine the common business expenses at both the startup and operating stages\nCalculate gross margins\, breakeven points\, and profit goals using a case study business\n\nThis course is the fourth module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. \nIf you are a pre-startup\, we recommend that you complete the first three modules in this series – “First Step to Starting a Business\,” “Creating a Business Idea that Works\,” and “Building Your Business Operations” – before taking this course.
URL:https://shopyourcity.cityofnewyork.us/event/business-finances-1-getting-started/
LOCATION:Webinar
CATEGORIES:Manhattan,NYC Small Business Month
ATTACH;FMTTYPE=image/jpeg:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/04/Business-courses-eventbrite-7.jpg
ORGANIZER;CN="NYC Department of Small Business Services":MAILTO:business@sbs.nyc.gov
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DTSTART;TZID=America/New_York:20240515T130000
DTEND;TZID=America/New_York:20240515T160000
DTSTAMP:20260425T145345
CREATED:20240507T030000Z
LAST-MODIFIED:20240507T030002Z
UID:2566-1715778000-1715788800@shopyourcity.cityofnewyork.us
SUMMARY:New York Women's Chamber of Commerce - Networking Resource Fair
DESCRIPTION:Join us for FREE at our Chamber On the Go Networking Resource event on May 15th! We have partnered with NYC Department of Small Business Services to network and provide free services to you and your business\, with a side of refreshments to enjoy the day! 
URL:https://shopyourcity.cityofnewyork.us/event/new-york-womens-chamber-of-commerce-networking-resource-fair/
LOCATION:Harlem Hops\, 2268 Adam Clayton Powell Jr. Boulevard\, New York\, New York\, 10030\, United States
CATEGORIES:Manhattan,NYC Department of Small Business Services,NYC Small Business Month
ATTACH;FMTTYPE=image/png:https://shopyourcity.cityofnewyork.us/wp-content/uploads/2024/05/COTG-Event-Flyer_May-15-2024.png
ORGANIZER;CN="New York Women%E2%80%99s Chamber of Commerce":MAILTO:info@nywcc.org
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