Why Shop Small?

Shopping small means you’re supporting your community.

Small businesses are the backbone of New York’s local economy, with more than 230,000 businesses, employing 3.69 million people.

Besides contributing to the workforce, small businesses connect communities and help create unique, energetic neighborhoods throughout our city.

Here are some ways you can help your local small businesses that extend beyond your purchasing power:

  • Participate in Small Business Saturday
    Avoid the Black Friday mayhem and shop small on Small Business Saturday.


  • Pledge Your Shopping List to Your Community
    Make a commitment to buy half of your shopping list from local small businesses. Jewelry, clothing, pottery, and books are all great gifts that can be found in your neighborhood. Consider gifting a “made in New York” basket with your favorite local items.


  • Share Small Business Content on Social Media
    A great way to support your local business is to share their content on social media. It can be as simple as posting a picture on Instagram or checking in on Facebook.


  • Leave Positive Reviews
    While word-of-mouth recommendations are always good for small businesses, it doesn’t hurt to leave positive reviews on Yelp and Google. Leave an online review for small businesses to get more traction and visibility.


  • Join the Fun!
    Participate in seasonal fun on your block and in your neighborhood. From Open Streets events to local gift guides, get involved and shop small.

Whether you’re preparing for a holiday, picking up items for everyday use, or just looking for somewhere to gather with friends and family, remember to continue supporting the diverse, independent, small businesses that enrich neighborhoods across New York City.

About SBS

The NYC Department of Small Business Services (SBS) helps unlock economic potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building thriving neighborhoods across the five boroughs.

black and white image of Manhattan skyline with NYC Department of Small Business Services logo and animated text "careers" "businesses" "neighborhoods" "It's what we do"

About Shop Your City

Launched in November 2020, the Shop Your City campaign encourages New Yorkers to support small businesses while helping NYC’s economy recover.

The Shop Your City advertising campaign has included significant investment in community and ethnic media, advertising on local transit options, flyers distributed to community partners and small businesses, and a social media toolkit.

Download Our Outreach Flyers:

Promotional graphic for Shop Your City campaign with icons of items to purchase and text "NYC Means Business" and "Find options to help you Shop Your City"