Developing a Marketing Strategy for Wholesalers & Manufacturers

Define the marketing message and methods that will convince your target customer to buy.

Many wholesale and manufacturing business owners invest heavily in marketing but few base their efforts on a research-driven strategy that ensures every dollar is used effectively.

This course is designed to help entrepreneurs at any stage develop a solid marketing foundation that guides every tactic from promotions to customer outreach.

During this course, you will:

• Define the “why” behind why you are in business
• Map out your customer using a customer persona
• Develop your unique value proposition (UVP)
• Write and deliver an elevator pitch
• Understand the value and role of digital marketing in a business strategy