Email Marketing

This course will teach you the key types and components of effective marketing emails.

By the end of this course, you will be able to:

• Determine what content and when your business should email customers
• Identify the components of simple, clear, value-driven email
• Build and grow your email list with best practices
• Execute your own email marketing plan

This course is the fifth module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the four prior modules – “Developing a Marketing Strategy,” “Creating Content Your Customers Value,” “Building Your Own Business Website,” and “Search Engine Optimization (SEO)” – before you take this course.