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May 26, 2022 @ 6:00 pm – 8:00 pm
This course will teach you the key types and components of effective marketing emails.
By the end of this course, you will be able to:
- Determine what content and when your business should email customers
- Identify the components of simple, clear, value-driven email
- Build and grow your email list with best practices
- Execute your own email marketing plan
This course is the fifth module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the four prior modules – “Developing a Marketing Strategy,” “Creating Content Your Customers Value,” “Building Your Own Business Website,” and “Search Engine Optimization (SEO)” – before you take this course.