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Search Engine Optimization (SEO)

May 26, 2023 @ 12:00 pm 2:00 pm UTC+0

Confident young businesswoman has a serious expression on her face while reading a document on her laptop.

Did you know that 93% of people buying something online use a search engine like Google? And when people use search engines, 92% of their clicks go to the first page that appears.

What this means for business owners – optimizing your website for search engines is essential.

This course will teach you the latest tools and practices in search engine optimization (SEO). By the end of this course, you will be able to:

  • Define the top 9 factors that search engines use to rank websites
  • Evaluate real websites (including your own) for their strengths and weaknesses
  • Raise your website’s ranking using keywords, tags, backlinks, and more

A computer is recommended, but not required, for this course.

This course is the fourth module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the prior module, “Building a Business Website,” before you take this course.


NYC Department of Small Business Services
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