Social Media Marketing

Social media has become an essential tool of every modern business. The challenge for entrepreneurs, however, is knowing how to create the right content on the right platform for their target customers.

This course will teach you how to navigate the modern social media platforms as an entrepreneur. By the end of this course, you will be able to:

• Determine the social media platforms that your target customers use
• Operate these platforms as a business according to best practices
• Create “repurposed content” that attracts social media users and links them to your website
• Choose a social media management tool for your business

A computer is recommended, but not required, for this course.

This course is the sixth and final module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the five prior modules – “Developing a Marketing Strategy,” “Creating Content Your Customers Value,” “Building Your Own Business Website,” “Search Engine Optimization (SEO),” and “Email Marketing” – before you take this course.