Did you know that 93% of people buying something online use a search engine like Google? And when people use search engines, 92% of their clicks go to the first page that appears. For business owners, this means that optimizing your website for search engines is essential. This course will teach you the latest tools […]
Credit is part of your financial power. It helps you to get the things you need now, like a loan for a car or a credit card based on the promise to pay later. The purpose of this workshop is to help you understand what credit is and how you use it to empower your […]
Financial management can be the most intimidating part of running a business. This course – intended for entrepreneurs unfamiliar with business financial management – introduces key terms and concepts in everyday language. During this course, you will: Develop an understanding of basic business financial terms, such as profit, cash flow, and gross margin Work with […]
Every entrepreneur is in business to make profits, but only some do. A critical step to success is creating the financial plan that will guide your business to profitability. The goal of this course is to provide you the information and tools to create your own profitability plan. Whether you are planning to start or […]
All entrepreneurs need to inject cash into their businesses to either launch, grow or keep the doors open. Most businesses phase challenges acquiring financial assistance from lenders because their businesses are not bankable. The goal of this course is to help your business grow and become more bankable. Qualified businesses will have the opportunity to […]
Entrepreneurs know that financing is key to starting and growing a business, but the array of options can be difficult to navigate. This course teaches you how to apply financiers’ method of evaluation – the 5 Cs of Business Credit – and explores the advantages and disadvantages of debt-based, equity-based, and crowdfunding financing. By the […]
Learn how to negotiate a fair commercial lease! Business owners know that securing the right commercial space is an important decision, but many are not prepared to enter the lease negotiation process. By effectively negotiating a lease agreement before signing it, small business owners can avoid costly mistakes in the future. This course offers useful […]
Opening a business in New York City can be intimidating at the start. Many entrepreneurs ask: where do I begin? The goal of this course is to help you understand what it means to be a successful entrepreneur in New York City. During the course, you will: Learn about the core competencies of successful entrepreneurs […]
Many people have a business idea and passion for it. But few understand or have the research to prove the idea will work. The goal of this course is to provide you with the tools to analyze your customers, industry, and competitors. You will leave the course with an action plan that can determine if […]
The New York Yankees are helping kick off Small Business Month during their game on May 2 against the Cleveland Guardians. Get your tickets and join us to cheer on the Yankees and NYC’s local small businesses, and learn how the NYC Department of Small Business Services can help small businesses, job seekers, and neighborhoods […]
Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful, relevant, and engaging. This course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course, you will be able to: Understand the […]
La administración financiera puede ser la parte más intimidante de dirigir un negocio. El objetivo de este curso es revelar que no tiene que ser intimidante. Destinado a emprendedores que no están familiarizados con la gestión financiera empresarial, Finanzas Empresariales 1 presenta sus términos y conceptos clave en el lenguaje diario. Durante este curso, usted: […]
